All Customer articles – Page 156
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NewsKiddicare marketing boss Alison Lancaster departs for McArthurGlen
Kiddicare chief marketing officer and Morrisons marketing director for online non-food Alison Lancaster has left the business.
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AnalysisCampaign of the week: Burberry, Burberry Kisses
Burberry has teamed with Google to create an interactive campaign that delivers consumers a romantic, digital love letter sealed with a virtual kiss.
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AnalysisRetail Week's 25th anniversary: Marketing that made an impact
Over the past two decades, effective advertising has become more crucial than ever to retailers. Nick Hughes looks at some of the most iconic campaigns from the past 25 years.
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OpinionComment: Retailers are leading the charge at Cannes Lions
This week sees Adland decamping to Cote D’Azur, for the Cannes Lions Festival.
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NewsTesco-owned Blinkbox to debut humorous ad campaign
Tesco-owned movie and TV streaming service Blinkbox is set to debut a new tongue-in-cheek advertising campaign which pokes fun at rivals Lovefilm and Netflix.
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AnalysisCampaign of the week: Evans Cycles, The Great Evans Cycles Trade-in
Evans Cycles’ clever new campaign promotes its trade-in scheme by showing shoppers that there are better things to do with their unused bikes.
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NewsQuirky new Specsavers advert depicts shortsighted vet
Specsavers will air the latest installment in its ‘Should’ve gone to Specsavers’ TV campaign on Saturday, depicting a shortsighted vet.
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NewsVideo: Furniture giant Ikea opens pop-up shops in London train stations
Ikea has opened pop-up shops in London train stations Liverpool Street and Waterloo as part of its ‘make more of your garden’ campaign.
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NewsBoots partners with Weetabix in pay-by-picture trial
Boots has teamed up with breakfast cereal Weetabix to enable customers to purchase a breakfast snack with a picture of it.
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NewsMorrisons considers complaining to ASA over Tesco Price Promise
Grocer Morrisons is considering complaining to the Advertising Standards Authority (ASA) about Tesco’s Price Promise.
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AnalysisCampaign of the week: Asda Price Lock
Asda’s new TV advert, which cheekily casts a mother as the ‘Chancellor of the Checkout’, proved worthy of a media melee.
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NewsBargain Booze passes on Budget beer cuts before new TV ads air
Off-licence chain Bargain Booze is to pass on Chancellor George Osborne’s price cut on beer duty ahead of an Easter marketing push.
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NewsMarks & Spencer's digital strategy blooms for Mother's Day
Marks & Spencer has created a QR Code made out of almost 10,000 fresh flowers for Mother’s Day.
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Analysis
Advertising on Amazon: What do retailers need to know?
For the first time retailers can purchase display advertisements with retail giant Amazon to draw traffic to their own sites.
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NewsDogs saved by watchdog
The UK isn’t called a nation of animal lovers for nothing, with both Boots and Morrisons attracting complaints for their Christmas ads this year.
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NewsRules on price comparison claims are relaxed by advertising bodies
Rules on price comparisons in advertising have been relaxed, allowing retailers to compare prices on a wider range of products.
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NewsTesco to start a "new conversation" with customers in spring campaign
Tesco is to launch a spring brand campaign which the grocer says will be the start of a “new conversation” between the brand and its customers and put it at the heart of its communities.
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AnalysisAnalysis: Is the gift voucher dead and buried for retailers?
Consumer confidence in gift vouchers has taken a drubbing after a number of recent high-profile administrations. As fashion retailer Republic plunges into administration, Rebecca Thomson examines the implications for the gift card market.
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AnalysisAnalysis: Ann Summers' new ad campaign
Ann Summers’ hilariously raunchy ‘Christmas for Grown Ups’ advert was a welcome relief during December’s barrage of festive sentimentality, but Valentine’s Day might be an even better opportunity for the retailer to capitalise on the surge in interest in saucy products following last year’s ‘Fifty Shades of Grey’ phenomenon.
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NewsOcado sponsors Jamie Oliver’s new online food channel
Ocado has agreed a deal with former Sainsbury’s brand ambassador Jamie Oliver to sponsor the celebrity chef’s new online food programme.