All Marketing & branding articles – Page 108
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NewsVideo: Ann Summers' first TV advert
Lingerie and sex toy retailer Ann Summers debuted its first television advert last night which aired during the finale of the hit reality show The Only Way is Essex.
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NewsBolland and King highlight changing shopper behaviour
M&S and Sainsbury’s aim to ensure consumer demand for quality and value is effectively met.
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AnalysisDixons Retail, Star Wars
Dixons Retail’s last Star Wars advert in 2010 marked a change of direction for its Currys and PC World businesses, representing a gradual shift from price- focused, functional advertising to a more creative approach designed to entertain and capture shoppers’ imaginations.
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NewsJohn Lewis launches its £6m Christmas advertising campaign
John Lewis launches its Christmas advertising campaign on Friday which focuses on the anticipation and joy of giving the perfect gift to someone you love.
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NewsVideo: M&S screens new Christmas TV ad featuring X Factor contestants
Marks & Spencer unveiled its new Christmas TV advert last night (November 6), featuring the X Factor contestants.
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NewsVideo: Arsenal reveals Generation Game-inspired Christmas online ad
Arsenal has had a bit of fun in the lead up to Christmas, producing an online ad starring football aces Kieran Gibbs, Andrey Arshavin and Yossi Benayoun.
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AnalysisCountrywide ‘For the Country Wise’
Rural specialist Countrywide launched its first TV ad last week to run throughout November.
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NewsShop Direct invests £12m in Christmas marketing campaign
Shop Direct Group has invested £12m in Christmas marketing campaigns for its flagship brands.
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GalleryIn pictures: Darth Vader to star in Dixons ads
Electricals group Dixons is to reprise its Star Wars-themed TV advertising , this time featuring arch-villain Darth Vader.
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NewsBurberry bolsters senior management team
Luxury retailer and brand Burberry has bolstered its senior management team with the creation of the roles of senior role vice-president, customer insight, and chief technology officer.
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AnalysisTed Baker ‘It’s Rutting Season’
Ted Baker’s latest social marketing campaign is a clever attempt to harness the word-of-mouth power of Facebook.
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NewsMorrisons ad banned for targeting children
Grocer Morrisons has been rapped over a television advert after viewers complained that it targeted children.
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NewsUrban Outfitters removes 'Navajo' name following Native American tribe complaints
US lifestyle retailer Urban Outfitters has removed the word ‘Navajo’ from product names on its website following complaints.
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NewsVideo: Delivering the best customer service
At the Skillsmart Retail, World Host Conference, 100 retailers met to discuss customer service standards in the UK.
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NewsHMV launches first TV ad dedicated to tech products
HMV has launched its first TV ad dedicated to its expanded technology offer, which it is rolling out across it stores as it fights declining sales in its core products.
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AnalysisAsda Toy price comparison
Aggressive and ambitious, Asda’s latest campaign pits it head-to-head with Argos and starts a price war on toys.
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OpinionHow to create a knockout brand
Necessity is deemed the mother of invention, but adversity can be its father.
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AnalysisSupermarket price wars: Battle of the baskets
Sainsbury’s Brand Match is the latest in what has been a barrage of price promotions to entice hard-pressed shoppers. Are the grocers marshalling their forces for a price war? George MacDonald reports.
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OpinionOwn-brand is the future
Taking control of product with private-label ranges makes all the difference, says Ian Cheshire.