All Marketing & branding articles – Page 125
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AnalysisSinging marketing’s praises
The four articles in this supplement show just some of the ways retailers have varied their use of marketing channels and tools to make their investment work harder.
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AnalysisVirtual research
Next has used social media not just as a marketing tool, but also as a way to provide feedback on whether it is using channels such as Facebook as effectively as possible, finds Joanna Perry
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NewsNet-a-Porter releases iPad magazine app
Net-a-Porter have announced the release of an app for its magazine for the iPad.
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NewsMandMDirect.com mobile promotions drive sales
Online fashion and sports retailer MandMDirect.com has seen a 6% sales conversion rate from mobile promotional campaigns over the last four months.
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AnalysisKingfisher trades its brightest ideas
The international retail group tried something different at its June conference to promote the exchange of ideas.
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NewsTesco rapped for 'misleading' bread ad
A Tesco ad has been pulled because it misled consumers that its bread was “baked from scratch” in stores.
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NewsCarpetright trials cleaner new logo for its high street format
Carpetright is testing a new fascia on three shops as it mulls an overhaul of the logo for its entire chain.
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NewsReiss in pieces
Reiss has launched a teaser viral campaign ahead of a full campaign in September.
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OpinionRetail surgery: Some businesses have used Google AdWords to great effect during the World Cup. How can we do the same for future events of this scale?
Some businesses have used Google AdWords to great effect during the World Cup. How can we do the same for future events of this scale?
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AnalysisPrice comparison claims
What powers does advertising watchdog the ASA have and what are the penalties for retailers that breach the UK Advertising Codes?
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GallerySummer Sales: Clearing the decks
The summer Sales are in full swing ahead of the arrival of early autumn stock. John Ryan toured the West End to assess the offers
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NewsDixons campaign will aim to change image
Electricals group Dixons - which is readopting its original name and abandoning the DSGi moniker - is to launch an advertising campaign later this year in an attempt to change what it claims are outdated shopper perceptions.
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AnalysisCorporate brands
Brands are key in building recognition and relationships, so retailers need very compelling reasons to rebrand
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NewsSainsbury’s ad celebrates British summer
Sainsbury’s today launched its latest advertising campaign with celebrity chef Jamie Oliver, with the first ad aired during breakfast show GMTV.
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NewsTesco rapped over Asda price comparison ad
Supermarket giant Tesco has been censured by the Advertising Standards Authority (ASA) for the second time in a year for making “ambiguous and misleading” claims.
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NewsCurrys to honour promotional promise on Frank Lampard goal
Electrical retailer Currys has brought some cheer to downcast England fans with a decision to recognise Frank Lampard’s incorrectly disallowed goal against Germany as part of its World Cup promotion.
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NewsBurberry launches interactive ad campaign
Luxury retailer and brand Burberry has developed an interactive digital advertising campaign for its Autumn 10 collection that allows users to control the cast and products in each shot.
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OpinionAdopting a consumer goods outlook
This reflection of FMCG brands’ best practice by major retailers can also extend to how they structure their organisations or would like to be perceived.
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News‘Give customers a greater say,’ says Asda chairman
Asda chairman Andy Bond has said retailers need to revaluate how they engage shoppers of the future, hailing them as the “net generation”.
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NewsComet plans brand overhaul to stand out from competition
Electricals retailer moves to connect with customers and differentiate itself from its rivals