All Marketing & branding articles – Page 125
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OpinionConfusion on customer-centricity
While there is a growing consensus that retailers need to be customer-centric, the debate still rages about what this actually means.
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AnalysisOnline ratings and reviews
Amazon pioneered them and other online retailers have followed suit. So are ratings and reviews worth adding to your website and what are the risks?
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OpinionRetail surgery: Making page load speeds a priority
The page load speeds for our website are poor compared with competitor websites. How can we convince management that fixing this should be a priority?
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OpinionRetail surgery: Sharing brand collateral with international franchise partners
We are starting to work with international franchise partners. How much of our branding collateral should we share with them?
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News
‘iPod’ the most searched-for brown goods brand term
“Ipod” is the most searched-for brand term on the internet in the brown goods sector, generating 9% of all searches in a month.
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NewsAsda launches voucher campaign
Asda has today launched a voucher campaign to drive shoppers to its stores.
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AnalysisOn the right channel?
With most online retail propositions now up to scratch in terms of customer delivery, what’s the best way and which is the best channel to differentiate your offer?
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NewsMamas & Papas to unify brand messaging
Mamas & Papas is to implement a franchise collaboration platform to ensure its brand messaging is clear across its portfolio as it expands globally.
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NewsArgos modernises logo in brand refresh as new catalogue launches
Catalogue store group Argos will tomorrow unveil a refreshed brand, coinciding with the launch of its latest big book.
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AnalysisNRF: US retail IT leaders follow the consumer
The technology show at NRF had all the normal high-tech gadgets, but US retail’s IT leaders are increasingly focused first and foremost on the customer, finds Joanna Perry
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NewsEyes on Boots ad
Boots Opticians has launched a TV ad campaign this week to promote its “Free Second Pair” offer.
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NewsSpecsavers TV push
Specsavers has funded a 10-part TV series called TV Book Club as part of its advertising plan for this year.
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OpinionRetail surgery: Should I be worried about employees blogging negatively about my business?
Should I be worried about employees blogging negatively about my business, and what can I do to stop this?
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OpinionThe rules of social engagement
If 2009 was the year that retailers jumped on the Twitter bandwagon, then what will 2010 bring in terms of social media?
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NewsASA throws out M&S ‘sexist’ ad claims
The Advertising Standards Authority has thrown out claims of sexism over the Life on Mars actor Philip Glenister’s part in Marks & Spencer’s Christmas TV campaign following about 100 complaints.
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NewsAsda borrows Sainsbury’s slogan
Asda borrowed one of rival Sainsbury’s advertising catchphrases at the weekend, declaring “Good food costs less at Asda”.
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NewsHalfords upbeat on festive prospects
Halfords is hopeful of a strong Christmas trading period as it ramps up its multichannel marketing.
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AnalysisShopping centre marketing part funded by service charges: Money well spent?
Shopping centre marketing part funded by service charges should lead to increased footfall and sales. So why don’t retailers know where the money is going, asks Sara McCorquodale?
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NewsOxford Circus meets Brand Alley
Private sales site Brand Alley launched a cheeky viral campaign this week with models strutting across the new diagonal crossing at London’s Oxford Circus.
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AnalysisInside the box: Christmas adverts
A couple of retailers stand out for their originality in this year’s crop of festive ads, but too many of them lack impact, Saatchi & Saatchi’s Richard Huntington tells Joanna Perry.