All Marketing & branding articles – Page 27
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AnalysisAnalysis: Has Black Friday passed its peak?
Shoppers were apparently reluctant to splash their cash on Black Friday this year, which also brought a polarised performance from bricks-and-mortar stores and online.
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NewsWaitrose cuts back on Tesco price-matching
Waitrose & Partners has scaled back a price-matching scheme with Tesco.
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AnalysisKiddicare founder plots more deals after tech start-up sale
Having built and sold one retail business, entrepreneur Scott Weavers-Wright has done the same again – this time with a tech start-up.
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CartoonRetail cartoon: John Lewis and Sir Elton step into Christmas
Patrick Blower’s take on John Lewis’ must-see Christmas advert, which this year stars Sir Elton John.
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Retail VoiceFour ways to link digital and physical experiences
Bridging the gap between online and offline is all about giving consumers real-life moments they care about.
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OpinionOpinion: Retailers should be political – if they mean it
It’s been an interesting few weeks in the world of conscious consumerism.
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AnalysisAnalysis: Who's won retail's Christmas ad battle?
The battle for the best Christmas ad is well and truly underway. Two advertising supremos sift the turkeys from the crackers.
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AnalysisBlack Friday – what retailers should expect this year
Black Friday has transformed UK retail in the run-up to Christmas in recent years.
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VideoWatch: John Lewis unveils Elton John Christmas ad
John Lewis & Partners has launched its Christmas campaign featuring Elton John and the piano he was given as a little boy.
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AnalysisGeolocation: how location tech can transform retail
Retail Week looks at how to use location-based technology to better target and serve customers and explore what is possible.
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AnalysisMarginal uplift in demand for Black Friday deals
More than a fifth of consumers plan to snap up Black Friday deals this year, which is only a marginal increase on last year.
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VideoWatch: M&S focuses on 'must haves' in festive fashion ad
Marks & Spencer has drafted in ambassadors Holly Willoughby and David Gandy to take centre stage in its clothing and home Christmas ad campaign.
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VideoWatch: Sainsbury's ad bids to capture 'emotion' of Christmas
Sainsbury’s has lifted the curtain on its Christmas advert as it aims to capture the “passion, emotion and excitement” of the festive season.
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NewsAlibaba’s Singles’ Day sales top $30bn in record performance
Alibaba’s Singles’ Day promotional extravaganza generated sales of $30.8bn, 27% ahead of last year’s total.
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VideoBoux Avenue unveils fairytale-themed Christmas advert
Lingerie retailer Boux Avenue has revealed its Christmas campaign, the fairy tale-inspired #BouxEverAfter.
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NewsBoots unveils the mother of Christmas adverts
Boots has launched its Christmas advert, which focuses on a mother-daughter relationship and includes a reworking of a Robbie Williams classic.
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Retail VoiceWhy store fulfilment is marketing's next great frontier
It’s time fulfilling stores was approached as a marketing challenge just as much as an operations challenge.
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OpinionHow to survive in the connected age
In the age of the connected consumer what does a modern, successful company look like?
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NewsTed Baker unveils its first-ever advert
Ted Baker is launching its first-ever advert this month, with the campaign running across physical, social, print and online.
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AnalysisAnalysis: The murky world of influencer marketing
Influencer marketing is big business, with everyone from fashion retailer Boohoo to Marks & Spencer turning to social media titans. But what are the risks?