All Marketing & branding articles – Page 27
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NewsTotal retail advertising spend fell in 2018
The total amount spent on advertising by UK retailers fell to £1.2bn in 2018, despite total spend across all sectors rising by 6.3% during the year.
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AnalysisHow Sainsbury's Coupe plans to accelerate performance
Despite being overshadowed by the CMA’s decision to block its planned merger with Asda, Sainsbury’s chief executive Mike Coupe insisted at today’s results that the future is still bright. We take a look at his plans to move the grocer forward.
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AnalysisAnalysis: How will AI impact your job?
AI is predicted to transform how retailers operate. We delve into how it will impact the major functions within retail.
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VideoWatch: Will Lush's social media blackout bath-bomb?
This week the team delve into Lush’s divisive decision to axe its social media accounts across Twitter, Facebook and Instagram in a bid to stop “fighting with algorithms”.
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AnalysisWatch: A look back at retail’s most iconic adverts
With the news last week that Marks & Spencer has revived its ‘this is not just food’ tagline, Retail Week looks at some of the most iconic retail adverts of all time.
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NewsMarks & Spencer revives ‘not just…’ food marketing campaign
Marks & Spencer has reintroduced one of its most successful marketing campaigns as it seeks to build its food business.
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NewsAO to flick the off switch on TV ads
Online electricals retailer AO.com is to turn off TV advertising and focus on digital campaigns instead.
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VideoWatch: Shop Direct boss Henry Birch on rebranding and strategy
Shop Direct chief executive Henry Birch talks about the etailer’s upcoming rebrand to The Very Group and the business’ new strategy.
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AnalysisRetail Week Awards 2019: Tesco wins hearts with ad campaign
Large corporations are often accused of struggling to connect with their target consumer. Tesco took customer feedback on board to deliver a heartfelt and meaningful ad campaign that landed
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NewsOasis adds new strapline as part of brand refresh
Oasis has added a new strapline as part of a brand refresh its chief executive says is aimed at “staying in tune with the customer”.
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NewsM&S to team up with Britain's Got Talent
Marks & Spencer has launched its first ever TV sponsorship deal with ITV’s flagship entertainment show Britain’s Got Talent.
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AnalysisAnalysis: How retailers can target Generation Z
Gen Z, who have never known a life without social media or iPhones, will make up almost a third of the global population this year. Does your brand really know how to market to them?
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AnalysisAnalysis: What happens when retailers get political?
Retailers have traditionally remained neutral on political and societal issues, but times are changing. Should your brands take a stance on contentious matters?
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NewsTed Baker to ape streetwear brands with monthly drops
Ted Baker is set to launch monthly ‘drops’, releasing a limited run of product for just 48 hours every month.
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Retail VoiceChanges to Google Shopping: what you need to know
On January 31, Google imposed new requirements for price comparison websites operating within its Comparison Shopping Service (CSS) programme. Here’s how it affects UK retailers.
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NewsBoots poaches Aldi director to bolster marketing team
Boots has snapped up Aldi’s marketing director Adam Zavalis as its new director of brand and communications.
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NewsAldi extends Team GB Olympic partnership beyond Paris 2024
Aldi has extended its partnership with the British Olympic team by pledging to sponsor it beyond the 2024 games in Paris.
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NewsMahabis' new owners ditch Facebook, focus on high street
Following YYX Capital’s acquisition of Mahabis, the co-founder of the investment group, James Cox, has unveiled his plans to grow the start-up into a ”£100m business”.
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OpinionOpinion: Ethical consumerism has gone from fad to mainstream
Another Veganuary is upon us, where those who know the difference between a vegan and a Venusian try to add more of the green side to their diet for at least a month.
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VideoWatch: Tesco enlists Mr Blobby to mark centenary year
Tesco is marking 100 years in business by enlisting Mr Blobby to push their new slogan: ‘Prices that will take you back’.