All Marketing & branding articles – Page 28
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OpinionHow can retailers take advantage of blockchain?
Oracle's Antony Welfare explores the role of the Retail Blockchain Consortium in advancing innovative new tech within the retail supply chain.
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OpinionOpinion: How Iceland made the most successful Christmas ad of all time
It’s the question everyone keeps asking me: how did Iceland come to make the most successful Christmas ad of all time?
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Retail VoiceUnderstanding the forces that shape consumer behaviour
Behavioural economics has all the answers when it comes to making a significant difference to the success of campaigns, new product launches and customer loyalty.
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Retail VoiceThree ways to meet the expectations of connected consumers
Find out how retailers can ensure the in-store experience is both engaging and memorable for shoppers
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VideoWatch: Co-op becomes last grocer to launch Christmas ad
The Co-op has become the last major grocer to launch its Christmas ad as part of a £19m festive giveaway to thousands of communities across the UK.
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OpinionIceland ad shows being on point beats being on screen
There was a time when having Christmas advert banished from TV would have been a sucker punch to festive sales.
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AnalysisAnalysis: Has Black Friday passed its peak?
Shoppers were apparently reluctant to splash their cash on Black Friday this year, which also brought a polarised performance from bricks-and-mortar stores and online.
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NewsWaitrose cuts back on Tesco price-matching
Waitrose & Partners has scaled back a price-matching scheme with Tesco.
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AnalysisKiddicare founder plots more deals after tech start-up sale
Having built and sold one retail business, entrepreneur Scott Weavers-Wright has done the same again – this time with a tech start-up.
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CartoonRetail cartoon: John Lewis and Sir Elton step into Christmas
Patrick Blower’s take on John Lewis’ must-see Christmas advert, which this year stars Sir Elton John.
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Retail VoiceFour ways to link digital and physical experiences
Bridging the gap between online and offline is all about giving consumers real-life moments they care about.
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OpinionOpinion: Retailers should be political – if they mean it
It’s been an interesting few weeks in the world of conscious consumerism.
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AnalysisAnalysis: Who's won retail's Christmas ad battle?
The battle for the best Christmas ad is well and truly underway. Two advertising supremos sift the turkeys from the crackers.
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AnalysisBlack Friday – what retailers should expect this year
Black Friday has transformed UK retail in the run-up to Christmas in recent years.
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VideoWatch: John Lewis unveils Elton John Christmas ad
John Lewis & Partners has launched its Christmas campaign featuring Elton John and the piano he was given as a little boy.
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AnalysisGeolocation: how location tech can transform retail
Retail Week looks at how to use location-based technology to better target and serve customers and explore what is possible.
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AnalysisMarginal uplift in demand for Black Friday deals
More than a fifth of consumers plan to snap up Black Friday deals this year, which is only a marginal increase on last year.
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VideoWatch: M&S focuses on 'must haves' in festive fashion ad
Marks & Spencer has drafted in ambassadors Holly Willoughby and David Gandy to take centre stage in its clothing and home Christmas ad campaign.
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VideoWatch: Sainsbury's ad bids to capture 'emotion' of Christmas
Sainsbury’s has lifted the curtain on its Christmas advert as it aims to capture the “passion, emotion and excitement” of the festive season.