All Marketing & branding articles – Page 28
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NewsB&Q turns its back on Black Friday promotions
DIY giant B&Q will not take part in the Black Friday promotional extravaganza this year.
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VideoWatch: Very launches animated Christmas advert
Very has unveiled its Christmas advertising campaign, which features a schoolgirl, Elsie, who dreams of being an astronaut.
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OpinionConsider these caveats concerning blockchain technology
At Oracle, we are extremely interested in the current and future state of blockchain in retail and consumer packaged goods (CPG) supply chains.
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OpinionHow to connect with consumers who want to be forgotten
Consumers want to disengage from irrelevant and impersonal communications – the key to keeping their attention is personalisation
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OpinionOpinion: Customers will hold irresponsible retailers to account
There is serious commercial and reputational risk to not addressing social responsibility head on. But for most retailers it is frequently treated as a tick-box exercise.
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InterviewInterview: Ray Kelvin on Ted Baker's 30th anniversary
High street darling Ted Baker turns 30 this year. In three decades it has suffered no major setbacks, never issued a profit warning and made no big redundancy rounds.
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OpinionOpinion: Lessons for Whole Foods from Planet Organic
Planet Organic, which has just been sold to investor Inverleith, specialises in selling “responsibly produced” provisions where the big food industry plays little part.
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OpinionOpinion: Redefining retail talent for the digital age
Today more than ever, chairs and chief executives are seeking our advice about structuring their organisations to compete in the digital age and what the right leadership model should look like in future.
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AnalysisIs your next big rival being paid to wear your clothes?
As celebrities and influencers shun brand endorsements to create their own brands, where does this leave retailers?
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NewsManoMano rebrands in bid to 'differentiate' itself
ManoMano has unveiled a radical rebrand as it bids to “differentiate” itself from its competitors.
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AnalysisAnalysis: What John Lewis profit plunge means for retail
John Lewis Partnership’s precipitous profits collapse had been flagged well in advance but, when it came, jaws still dropped.
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NewsTesco drafts in Jamie Oliver to drive healthier eating
Tesco has teamed up with Jamie Oliver in a bid to make it easier and more affordable for shoppers to make healthier food choices.
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OpinionOpinion: No more Wild West – ecommerce has come of age
News headlines have been filled with reports painting a dismal picture of the retail industry lately, whether it is coverage of stores shutting for good or plummeting sales.
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VideoWatch: John Lewis rebrand – will the people beat the drones?
As John Lewis rebranded to reflect the importance of its staff, boss Paula Nickolds said: “Where others are investing in drones, we’re investing in people.” This week, the Retail Week team debates JLP’s strategy.
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OpinionOpinion: Debenhams. What's in a name? Not much.
Looking at the history of the Marks & Spencer logo since the 1930s reveals that there have been seven logo changes in the last 90 years, but that three of these have taken place since the turn of the millennium.
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AnalysisWatch: The best examples of AR in retail
We look at the best examples of augmented reality bringing retail to life for shoppers.
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AnalysisNickolds and Collins on John Lewis and Waitrose's rebrand
John Lewis and Waitrose have unveiled some of the biggest changes to their businesses in decades, including a rebrand. Here, their managing directors write exclusively for Retail Week about positioning for success in a shifting retail landscape.
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NewsDebenhams refreshes logo as it ramps up transformation plan
Debenhams has unveiled a new logo and pressed the button on a fresh wave of store refits as it accelerates its transformation plans.
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NewsPoundland puts Elvis on the checkout to drive sales
Poundland, which posted a dip in overall sales despite like-for-like momentum, has drafted in an Elvis Presley voiceover on its self-checkout machines to drives sales.
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OpinionRetailers can't treat customers like one-night stands
We often hear that we are in a general crisis of trust. Not only among brands, but also bankers, politicians, the media and nearly all institutions.