All Marketing & branding articles – Page 31
-
AnalysisCould FMCG ads on Amazon's Alexa change search forever?
Amazon has held talks with several brands to allow greater promotional opportunities on its Alexa voice platform. PlanetRetail RNG senior editor Howard Lake looks at the implications.
-
NewsPoundland’s X-rated Elf tweets to be probed by ASA
The Advertising Standards Agency (ASA) has launched an investigation into Poundland’s lewd ‘Elf on the Shelf’ Twitter campaign.
-
Retail VoiceSupercharge your Christmas creative on mobile
Facebook’s Martin Harbech reveals five secrets to making the most of the festive period on the small screen.
-
NewsWatch: Poundland unveils cash-conscious Christmas ad
Poundland has launched its festive advertising campaign, which sees real life shoppers guess the price of its products.
-
NewsAmazon to launch Treasure Truck in the UK
Amazon is launching its Treasure Truck, which gives local shoppers access to exclusive deals, in the UK this month to drive festive sales.
-
NewsWatch: Iceland unveils tongue-in-cheek Christmas advert
Iceland’s Christmas advertising campaign uses online footage of real families as a light-hearted antidote to ‘tear-jerking, blockbuster’ offerings from retail rivals.
-
NewsMissguided poaches Shop Direct exec for CCO role
Missguided has snapped up Shop Direct’s group marketing director Kenyatte Nelson for its chief customer officer role.
-
OpinionOpinion: Is price the only thing that matters?
As retailers feel the squeeze of inflation, CollectPlus chief executive Neil Ashworth argues the case for creative thinking to find efficiencies without compromising on experience.
-
NewsJohn Lewis accused of plagiarism over Christmas ad
An author and former children’s laureate has suggested that John Lewis may have copied his work for its Moz the Monster Christmas advert.
-
OpinionGoogle Shopping changes make online purchases fairer
In June, the European Commission handed Google a €2.4bn (£2.1bn) fine for breaching antitrust rules for promoting its own shopping comparison service at the top of search results.
-
NewsYoox Net-a-Porter axes Net Set social networking app
Yoox Net-a-Porter has axed its Net Set social network and influencer app, which it launched with great fanfare just two years ago, it has emerged.
-
AnalysisJohn Lewis vs M&S: Who wins the Christmas ad war?
John Lewis and Marks & Spencer both released their Christmas adverts this week, both out to charm shoppers into opening their purses.
-
VideoWatch: M&S unveils Paddington Christmas advert
Marks & Spencer has capitalised on the hype around one of the most anticipated films of the festive season, producing a Christmas campaign featuring Paddington.
-
NewsWatch: Tesco Christmas ads focus on importance of food
Tesco has launched the first of five Christmas adverts as it highlights the importance of food during the festive season.
-
VideoWatch: NOTHS launches tongue-in-cheek Christmas ad
Notonthehightstreet.com has unveiled a trio of Christmas adverts, each of which has a light-hearted take on shoppers giving their loved ones more thoughtful gifts.
-
GalleryStore gallery: Stranger Things have happened at Topshop
Topshop has transformed its Oxford Street flagship into a shrine to hit Netflix show Stranger Things, in an attempt to capture the imagination and spend of teenage shoppers at Halloween.
-
OpinionOpinion: WeChat – What Western brands need to know
With more than 700 million consumers using it daily, brands targeting Chinese consumers need a WeChat strategy.
-
Retail VoiceMarketing myth #1 – should marketers use urgency?
With an identified range of 15 marketing emotions, Persado shows brands how to take their relationships with online shoppers to the next level.
-
OpinionOpinion: The negative effects of leadership changes
While management changes are necessary, replacing a leader can be difficult and disruptive. Finding the right leader to navigate through a changed industry is another battle altogether.
-
NewsAsos unveils first beauty range with Go Play campaign
Asos has unveiled its new beauty line, which is set to go on sale tomorrow.