All Marketing & branding articles – Page 30
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VideoWatch: John Lewis rebrand – will the people beat the drones?
As John Lewis rebranded to reflect the importance of its staff, boss Paula Nickolds said: “Where others are investing in drones, we’re investing in people.” This week, the Retail Week team debates JLP’s strategy.
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AnalysisWatch: The best examples of AR in retail
We look at the best examples of augmented reality bringing retail to life for shoppers.
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OpinionOpinion: Debenhams. What's in a name? Not much.
Looking at the history of the Marks & Spencer logo since the 1930s reveals that there have been seven logo changes in the last 90 years, but that three of these have taken place since the turn of the millennium.
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AnalysisNickolds and Collins on John Lewis and Waitrose's rebrand
John Lewis and Waitrose have unveiled some of the biggest changes to their businesses in decades, including a rebrand. Here, their managing directors write exclusively for Retail Week about positioning for success in a shifting retail landscape.
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NewsDebenhams refreshes logo as it ramps up transformation plan
Debenhams has unveiled a new logo and pressed the button on a fresh wave of store refits as it accelerates its transformation plans.
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NewsPoundland puts Elvis on the checkout to drive sales
Poundland, which posted a dip in overall sales despite like-for-like momentum, has drafted in an Elvis Presley voiceover on its self-checkout machines to drives sales.
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OpinionRetailers can't treat customers like one-night stands
We often hear that we are in a general crisis of trust. Not only among brands, but also bankers, politicians, the media and nearly all institutions.
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GalleryIn pictures: Retailers set up shop at festivals
With festival season well under way, John Ryan looks at the opportunities for retailers to sell their wares and win new customers at carnivals.
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AnalysisAnalysis: How retailers can create a digital culture
In this exclusive extract from his new book, 100 Practical Ways to Improve Customer Experience, Martin Newman highlights how businesses can stay relevant in the new environment.
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NewsB&Q changes loyalty scheme as part of low-prices push
B&Q is to make changes to one of its loyalty schemes as it adopts an overt ‘everyday low prices’ strategy.
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OpinionGraze CEO: Staying distinctive in a sea of brands
As snack foods retailer Graze ditches its brown packaging in favour of a new vibrant rebrand, chief executive Anthony Fletcher insists it is important to keep branding moving.
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CartoonRetail cartoon: John Lewis crosses its fingers for revamp
Patrick Blower’s take on the biggest revamp of stores in John Lewis’ history.
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NewsJohn Lewis sets out vision as profits shrink
John Lewis has revealed its strategy for the coming years and admitted its first-half profits will be “close to zero”.
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AnalysisAnalysis: Five ways Carpetright aims to get back on track
Floorcovering specialist Carpetright has capped a torrid year with £70.5m of pre-tax losses.
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OpinionCEOs' guide to crisis communications – five golden rules
Data breaches – as suffered by Dixons Carphone this week – rarely end well for CEOs, for company valuations and for the brands which are engulfed by them.
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CartoonRetail cartoon: Lush kicks up a stink
Retail Week cartoonist Patrick Blower’s take on Lush’s controversial #SpyCops campaign
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NewsAO overhauls top team ahead of brand and services push
Electricals etailer AO World has reshaped its top management as it seeks to make the most of existing business strengths and chase new opportunities.
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OpinionOpinion: Lush #SpyCops campaign has whiff of folly
From a retailer’s perspective, Lush’s #SpyCops campaign had disaster written all over it from the moment it went live.
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NewsLush slammed over 'anti-police' #SpyCops campaign
Lush has been slammed by shoppers and members of the police for a campaign aimed at raising awareness of the “spy cops” scandal.