All Marketing & branding articles – Page 29
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NewsAlibaba’s Singles’ Day sales top $30bn in record performance
Alibaba’s Singles’ Day promotional extravaganza generated sales of $30.8bn, 27% ahead of last year’s total.
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VideoBoux Avenue unveils fairytale-themed Christmas advert
Lingerie retailer Boux Avenue has revealed its Christmas campaign, the fairy tale-inspired #BouxEverAfter.
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NewsBoots unveils the mother of Christmas adverts
Boots has launched its Christmas advert, which focuses on a mother-daughter relationship and includes a reworking of a Robbie Williams classic.
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OpinionHow to survive in the connected age
In the age of the connected consumer what does a modern, successful company look like?
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Retail VoiceWhy store fulfilment is marketing's next great frontier
It’s time fulfilling stores was approached as a marketing challenge just as much as an operations challenge.
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NewsTed Baker unveils its first-ever advert
Ted Baker is launching its first-ever advert this month, with the campaign running across physical, social, print and online.
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AnalysisAnalysis: The murky world of influencer marketing
Influencer marketing is big business, with everyone from fashion retailer Boohoo to Marks & Spencer turning to social media titans. But what are the risks?
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NewsB&Q turns its back on Black Friday promotions
DIY giant B&Q will not take part in the Black Friday promotional extravaganza this year.
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VideoWatch: Very launches animated Christmas advert
Very has unveiled its Christmas advertising campaign, which features a schoolgirl, Elsie, who dreams of being an astronaut.
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OpinionConsider these caveats concerning blockchain technology
At Oracle, we are extremely interested in the current and future state of blockchain in retail and consumer packaged goods (CPG) supply chains.
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OpinionHow to connect with consumers who want to be forgotten
Consumers want to disengage from irrelevant and impersonal communications – the key to keeping their attention is personalisation
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OpinionOpinion: Customers will hold irresponsible retailers to account
There is serious commercial and reputational risk to not addressing social responsibility head on. But for most retailers it is frequently treated as a tick-box exercise.
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InterviewInterview: Ray Kelvin on Ted Baker's 30th anniversary
High street darling Ted Baker turns 30 this year. In three decades it has suffered no major setbacks, never issued a profit warning and made no big redundancy rounds.
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OpinionOpinion: Lessons for Whole Foods from Planet Organic
Planet Organic, which has just been sold to investor Inverleith, specialises in selling “responsibly produced” provisions where the big food industry plays little part.
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OpinionOpinion: Redefining retail talent for the digital age
Today more than ever, chairs and chief executives are seeking our advice about structuring their organisations to compete in the digital age and what the right leadership model should look like in future.
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AnalysisIs your next big rival being paid to wear your clothes?
As celebrities and influencers shun brand endorsements to create their own brands, where does this leave retailers?
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NewsManoMano rebrands in bid to 'differentiate' itself
ManoMano has unveiled a radical rebrand as it bids to “differentiate” itself from its competitors.
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AnalysisAnalysis: What John Lewis profit plunge means for retail
John Lewis Partnership’s precipitous profits collapse had been flagged well in advance but, when it came, jaws still dropped.
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NewsTesco drafts in Jamie Oliver to drive healthier eating
Tesco has teamed up with Jamie Oliver in a bid to make it easier and more affordable for shoppers to make healthier food choices.
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OpinionOpinion: No more Wild West – ecommerce has come of age
News headlines have been filled with reports painting a dismal picture of the retail industry lately, whether it is coverage of stores shutting for good or plummeting sales.