All Marketing & branding articles – Page 29
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GalleryIn pictures: Retailers set up shop at festivals
With festival season well under way, John Ryan looks at the opportunities for retailers to sell their wares and win new customers at carnivals.
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AnalysisAnalysis: How retailers can create a digital culture
In this exclusive extract from his new book, 100 Practical Ways to Improve Customer Experience, Martin Newman highlights how businesses can stay relevant in the new environment.
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NewsB&Q changes loyalty scheme as part of low-prices push
B&Q is to make changes to one of its loyalty schemes as it adopts an overt ‘everyday low prices’ strategy.
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OpinionGraze CEO: Staying distinctive in a sea of brands
As snack foods retailer Graze ditches its brown packaging in favour of a new vibrant rebrand, chief executive Anthony Fletcher insists it is important to keep branding moving.
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CartoonRetail cartoon: John Lewis crosses its fingers for revamp
Patrick Blower’s take on the biggest revamp of stores in John Lewis’ history.
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NewsJohn Lewis sets out vision as profits shrink
John Lewis has revealed its strategy for the coming years and admitted its first-half profits will be “close to zero”.
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AnalysisAnalysis: Five ways Carpetright aims to get back on track
Floorcovering specialist Carpetright has capped a torrid year with £70.5m of pre-tax losses.
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OpinionCEOs' guide to crisis communications – five golden rules
Data breaches – as suffered by Dixons Carphone this week – rarely end well for CEOs, for company valuations and for the brands which are engulfed by them.
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CartoonRetail cartoon: Lush kicks up a stink
Retail Week cartoonist Patrick Blower’s take on Lush’s controversial #SpyCops campaign
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NewsAO overhauls top team ahead of brand and services push
Electricals etailer AO World has reshaped its top management as it seeks to make the most of existing business strengths and chase new opportunities.
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OpinionOpinion: Lush #SpyCops campaign has whiff of folly
From a retailer’s perspective, Lush’s #SpyCops campaign had disaster written all over it from the moment it went live.
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NewsLush slammed over 'anti-police' #SpyCops campaign
Lush has been slammed by shoppers and members of the police for a campaign aimed at raising awareness of the “spy cops” scandal.
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NewsMall owner Intu tests e-games and AI in tech tie-ups
Shopping centre group Intu has linked with seven start-ups to try new ways of complementing bricks and mortar with digital technology.
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AnalysisAs GDPR goes live, how ready are retailers?
The General Data Protection Regulation comes into effect on Friday. Retail Week takes a look at retailers’ readiness.
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AnalysisDigital advertising: Make the most of display
Digital advertising will make up half of all ad spend by 2020, advertising agency Magna Global forecasts, and display is an integral part of that.
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AnalysisHow chatbots have brought Marks & Spencer to a new audience
In a fast-paced digital environment where the competition is just one click away, offering a great customer experience is important.
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NewsSainsbury’s ploughs £150m into new round of price cuts
Sainsbury’s has initiated a new round of price cuts which it says should reduce the price of an average family shop by 8%.
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Retail VoiceDemocratising data analytics through automation
In the past, data analytics was the preserve of big business, reserved for those that could afford technology costing thousands of pounds and had the budget to employ teams of data scientists.