All Marketing & branding articles – Page 32
-
AnalysisAI in action: The transformation of retail
The opportunities presented by artificial intelligence are potentially transformative. And far from it being a technology of tomorrow, many retailers are already exploiting it.
-
Report StoreKeeping Up With the Ever-Changing Consumer
How to build long-lasting relationships with disengaged shoppers
-
OpinionRowan Gormley: What direct marketers can teach us
At heart, I’m a direct marketer and relatively new to the world of multichannel retailing.
-
Retail VoicePowering profits with personalisation engines
Personalisation engines are enabling retailers to dive deeper into customer behaviour, as Gregory Gazagne, executive vice-president at Criteo, EMEA, explains.
-
NewsJack Wills raids Burberry for marketing chief
Jack Wills has poached a Burberry executive to become its first chief marketing officer.
-
NewsScalpel or axe? How retailers should seek to streamline
As the likes of Tesco, John Lewis, Sainsbury’s and Asda streamline their cost bases, Lawrence Hutter explores the departments where retail’s axe is likely to fall.
-
DataData: The UK's top 40 disposable income goldmines
Traditionally, London and the Southeast represent key geographies for retailers establishing or expanding their property portfolios, but where else should they be focusing their attention?
-
NewsNext marketing director exits after three decades
Next marketing director Christine Gerrard has exited the retailer 30 years after joining as a buyer in 1987.
-
AnalysisAnalysis: Retail loyalty – the new pillars of success
Changed shopping and cultural habits are disrupting retailers’ established methods of building and retaining shopper loyalty.
-
-
AnalysisInfographic: Co-op, Arcadia, Mothercare, Sports Direct
Words and numbers, July 28, 2017: Jo Whitfield on Co-op’s focus, plus Arcadia’s tech roll-out, Sports Direct’s profits and Mothercare’s like-for-likes
-
OpinionOpinion: Six retail characteristics that define success
To succeed in the demanding world of the consumer customer experience is everything – but we’ve all heard that many times before right?
-
OpinionOpinion: Prime your business – hold a customer day
Amazon has done it again with Prime Day. The juggernaut sees no sign of slowing down.
-
OpinionOpinion: Seb James on why Amazon is not invulnerable
On July 11, Amazon trumpeted a retail event: Prime Day. We must all pause for a moment and marvel at the ability of this Seattle monolith to change the way that, 4,777 miles away, all of us now think about shopping.
-
OpinionOpinion: There’s more to seasonal retail than tennis balls
A competition to celebrate Wimbledon puts into sharp relief what needs to be done to make an impact.
-
AnalysisAnalysis: Peak stuff? It’s leisure spend that’s vulnerable
Ikea reckons consumers have hit “peak stuff”. Next’s Lord Wolfson says there’s a “continuing trend towards spending on experiences”, and Dixons Carphone’s Seb James thinks “shoppers are now only grazing on ownership”.
-
OpinionOpinion: Bridging the AI gap in retail marketing
The first step for retailers looking to realise the benefits of AI marketing is to understand exactly where they are now.
-
OpinionOpinion: Learning from the ecommerce giants
The third annual Amazon Prime Day kicked off in the UK at 6pm last night and runs for a full 30 hours – having been extended from 24 hours in 2016.
-
NewsAmazon raises curtain on Prime Day discounts
Amazon has unveiled details of some of its biggest Prime Day deals as the start time of the promotional spectacular nears.
-
AnalysisOpinion: Welcome to the ‘curated’ shopping experience
Many retailers are currently fond of claiming that their ranges are ‘curated’. Maybe they are, but does this actually make things better?