All Marketing & branding articles – Page 32
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AnalysisNRF 2018: Brand rebellion, AI and authenticity
From creating selfie-worthy in-store experiences, to brands becoming “allergic” to retailers, to radical transparency, there was plenty to discuss at NRF’s annual conference.
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NewsSelfridges posts record Christmas as stores draw shoppers
Selfridges has unveiled a record Christmas performance, highlighting the polarised fortunes of department stores over the peak trading period.
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OpinionOpinion: Did the blockbuster Christmas ads work?
Love or hate them, Christmas ads are the UK’s Super Bowl commercial. And big bucks are involved, too.
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NewsMarks & Spencer overhauls top marketing team
Marks & Spencer has unveiled a marketing department restructure as part of the latest phase of its transformation push.
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News
Tesco retreats on Clubcard changes after angry reaction
Tesco has delayed changes to its Clubcard loyalty scheme after customers reacted with outrage.
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OpinionOpinion: Leaders will make a real difference in 2018
Retail’s challenges are not new. How managers meet the challenges will separate winners and losers in the new year, argues former Asda boss Andy Clarke.
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AnalysisCould FMCG ads on Amazon's Alexa change search forever?
Amazon has held talks with several brands to allow greater promotional opportunities on its Alexa voice platform. PlanetRetail RNG senior editor Howard Lake looks at the implications.
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NewsPoundland’s X-rated Elf tweets to be probed by ASA
The Advertising Standards Agency (ASA) has launched an investigation into Poundland’s lewd ‘Elf on the Shelf’ Twitter campaign.
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Retail VoiceSupercharge your Christmas creative on mobile
Facebook’s Martin Harbech reveals five secrets to making the most of the festive period on the small screen.
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NewsWatch: Poundland unveils cash-conscious Christmas ad
Poundland has launched its festive advertising campaign, which sees real life shoppers guess the price of its products.
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NewsAmazon to launch Treasure Truck in the UK
Amazon is launching its Treasure Truck, which gives local shoppers access to exclusive deals, in the UK this month to drive festive sales.
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NewsWatch: Iceland unveils tongue-in-cheek Christmas advert
Iceland’s Christmas advertising campaign uses online footage of real families as a light-hearted antidote to ‘tear-jerking, blockbuster’ offerings from retail rivals.
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NewsMissguided poaches Shop Direct exec for CCO role
Missguided has snapped up Shop Direct’s group marketing director Kenyatte Nelson for its chief customer officer role.
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OpinionOpinion: Is price the only thing that matters?
As retailers feel the squeeze of inflation, CollectPlus chief executive Neil Ashworth argues the case for creative thinking to find efficiencies without compromising on experience.
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NewsJohn Lewis accused of plagiarism over Christmas ad
An author and former children’s laureate has suggested that John Lewis may have copied his work for its Moz the Monster Christmas advert.
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OpinionGoogle Shopping changes make online purchases fairer
In June, the European Commission handed Google a €2.4bn (£2.1bn) fine for breaching antitrust rules for promoting its own shopping comparison service at the top of search results.
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NewsYoox Net-a-Porter axes Net Set social networking app
Yoox Net-a-Porter has axed its Net Set social network and influencer app, which it launched with great fanfare just two years ago, it has emerged.
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AnalysisJohn Lewis vs M&S: Who wins the Christmas ad war?
John Lewis and Marks & Spencer both released their Christmas adverts this week, both out to charm shoppers into opening their purses.
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VideoWatch: M&S unveils Paddington Christmas advert
Marks & Spencer has capitalised on the hype around one of the most anticipated films of the festive season, producing a Christmas campaign featuring Paddington.
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NewsWatch: Tesco Christmas ads focus on importance of food
Tesco has launched the first of five Christmas adverts as it highlights the importance of food during the festive season.