All Marketing & branding articles – Page 33
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AnalysisHow Amazon does data – and what others can learn
As Amazon’s Prime Day gets under way, what can retailers learn from the online powerhouse and its approach to data, customer experience and long-term profit?
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AnalysisAmazon Prime Day: How it’s changing retail
Amazon’s Prime Day promotion, which kicks off on Monday, has become a red-letter day in the retail calendar. Here we look at the impact of the promotional spectacular and how it has become a consumer phenomenon.
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AnalysisFashion victims: How to keep your brand cool
Fashion is fickle. One day you’re hot, the next you’re not. Why does a brand stop being cool and what can be done to turn it around?
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AnalysisHow Next can create a successful own-label brand
Next is set to make a further foray into own-label fashion later this year. What steps does it need to take to ensure its newest venture is a success?
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NewsDune harnesses Instagram to drive online sales
Dune has boosted its online sales by deploying user-generated content on its product pages.
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OpinionShould a hung parliament put a stopper in expansion?
Thursday’s election outcome will see retailers diving for cover and throwing away the keys to the vault.
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OpinionOpinion: Social media isn't just about being social
The “feedback” British Airways’ customers posted online and the airline’s largely inadequate responses show how big businesses can still get social media very wrong.
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AnalysisAnalysis: Five ways Iceland delivered cool profits
Just two years ago, Iceland suffered plunging profits and sales as boss Malcolm Walker admitted his business was going through “exceptionally challenging” times.
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NewsIceland profits climb as strategic initiatives bear fruit
Iceland has posted a rise in full-year sales and profits as its business improvement programme delivered results.
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AnalysisOpinion: Are merchandisers now data scientists?
There is not a day that goes by where we don’t hear the words ‘transformation’, ‘digital’ and ‘omnichannel’ in the same sentence.
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OpinionOpinion: Retail appeal of the pop-up may be waning
Temporary stores have been around for a while now, but are they the force that they once were?
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AnalysisAnalysis: How can retailers exploit seasonal events?
The prestigious KPMG/Ipsos Retail Think Tank discuss how retailers should use seasonal events to shore up sales.
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OpinionSeasonless fashion boosts revenues for 80% of retailers
Retail Week’s new report reveals what 50 of the UK’s most well-known fashion bosses think about trans-seasonal buying.
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NewsDune poaches Ralph Lauren exec for new ecommerce role
Dune has snapped up Ralph Lauren marketing boss Rob Silsbury to take the helm of its marketing and ecommerce division.
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GalleryStore gallery: Wedgwood pop-up at John Lewis
John Lewis has unveiled a new window display at its Peter Jones flagship in Chelsea ahead of a collaboration with Wedgwood.
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OpinionOpinion: Retailers urgently need to invest, not cut
We are at the beginning of the crunch period in retail history. The critical indicators are all there.
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AnalysisRetail diary: Brands take flight and fold for shoppers
Burberry takes flight at Heathrow Terminal 2 and there is an unexpected windfall for Intu shopping centre visitors.
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AnalysisIs Amazon Prime’s subscription the future of delivery?
With Amazon Prime reported to have 80 million subscribers in the US alone, retailers such as Next and food delivery firm Deliveroo are following in its footsteps.
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News
Blippar launches AR-enabled digital advertising
Technology business Blippar has rolled out augmented-reality enabled display advertising that can superimpose products over a user’s surroundings in real time.
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NewsBreakfast briefing: Sports Direct and Phase Eight
Retail news round-up: Sports Directs ups stake in Debenhams and Phase Eight appoints new online marketing boss.