All Marketing & branding articles – Page 42
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NewsAsda partners with TV chef James Martin to beef up marketing push
Asda has teamed up with TV chef James Martin as the grocer accelerates efforts to rejuvenate its Save Money Live Better slogan.
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NewsWatch: Carphone Warehouse pushes mobile network with digital ad campaign
Carphone Warehouse has launched a series of four documentary-style films as part of a brand campaign for its mobile network, iD.
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AnalysisAnalysis: Will chief customer officer role prove to be a flash in the pan?
House of Fraser’s Andy Harding is leaving after just a year as CCO – prompting discussion about the future of this increasingly prominent role.
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OpinionRetail surgery: How can retailers use content marketing to increase sales?
How can retailers use content marketing to increase sales?
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NewsWaitrose latest ad campaign will use live farm footage to emphasise quality
Waitrose is launching a marketing campaign that will feature live footage from the grocer’s farms to emphasise its focus on quality.
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OpinionOpinion: Pinterest promoted pins give retail insight into future purchases
Pinterest promoted pin ads have launched in the UK and could provide retailers with valuable insight into their customers’ future purchases.
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NewsWHSmith enhances in-store technology with digital screens launch
High street retailer WHSmith is poised to modernise its shop fronts by launching digital displays in 100 of its UK branches.
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OpinionOpinion: Shifting demographics and the end of lifetime retail loyalty
In the run-up to the future of retail and consumer conference R:evolution, business accelerator TrueStart explores hot topics retailers face.
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VideoEmotion, beauty, love: harnessing design to drive recognition and brand choice
How does our brain interpret images, and how do we decode design?
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VideoA decade of disruption; Hotel Chocolat founder Angus Thirlwell on building a beloved brand
Since its inception, Hotel Chocolat has never played by the rules of what people say a chocolate company should be.
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VideoScrewfix boss Andrew Livingston on its 'obsession with brand consistency'
The Kingfisher-owned trade business is one of the leading examples of multichannel retailing in the UK.
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VideoLife in a selfie world – how far will the connected consumer go? Facebook's UK managing director
Facebook UK and Ireland managing director Steve Hatch talks us through the incredible pace of change in digital.
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VideoRory Sutherland: understanding the psychology of shopping - how consumers really think and behave
A rip-roaring exploration of the human psyche and how the brain makes purchasing decisions.
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VideoMoney Saving Expert’s Martin Lewis on the rise of the aggressive, educated and empowered consumer
Martin Lewis from Money Saving Expert discusses the changing power dynamics in retail as big business grapples with the rise of the new consumer.
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NewsBreakfast briefing: Retail news on Mamas & Papas and independent shops
Retail news round-up on March 30, 2016: New chief marketing officer for Mamas & Papas and independent shop opening rate slows.
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AnalysisAnalysis: Are retailers unlocking millennials’ true potential?
Millennials make up 280 million of the world’s population and are predicted to have a global spending power of £8.9bn by 2020.
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NewsWatch: Morrisons unveils two new ads emphasising its fresh food offer
Morrisons has launched two new adverts emphasising its fresh food and family values as part of an ongoing campaign to reposition the grocer.
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OpinionOpinion: Retail is paying the price of ongoing structural change
However challenging last year may have been, this year is going to be tougher as retailers continue to compete on price promotions.
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Report StorePersonalisation Report
Our survey of retail executives highlights how retailers are embracing the concept of personalisation to drive sales and loyalty
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OpinionOpinion: Shoppable ads combine marketing with entertainment
As online shoppers become increasingly savvy and adverse to retail marketing, shoppable ads can combine marketing and entertainment.