All Marketing & branding articles – Page 44
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NewsWatch: Amazon spotlights Echo virtual assistant in first Super Bowl ad
Amazon has given a push to its virtual assistant device Echo in a teaser ad featuring Alec Baldwin, ahead of its first Super Bowl commercial.
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OpinionOpinion: Six things retailers must do in 2016 to win over consumers
Retailers must adapt to changing shopper needs and habits to keep consumers happy. Here are some of the key factors to address.
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NewsWatch: Waitrose spotlights Pick Your Own Offers in new ad campaign
Waitrose has launched an advert focusing on value as part of its fight against the discounters, after suffering its worst Christmas since 2006.
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OpinionOpinion: David Bowie offered retailers lessons in reinvention and innovation
The death of David Bowie – unexpected and too soon – had a profound impact on many of us, and highlights how perceptions can differ.
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OpinionOpinion: Traditional KPIs mean little in this new era of retail
The Christmas trading updates have been a mixed bag, dividing retailers into two starkly contrasting groups of under- and over-performers.
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AnalysisProfile: Morrisons new marketing and customer director Andy Atkinson
Andy Atkinson, Morrisons’ new marketing director is under no illusion as to the challenges that lie ahead for him in the role.
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OpinionRetail surgery: Maximising the impact of online design and marketing
How can retailers maximise the impact of design and marketing online?
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OpinionOpinion: Sports Direct's bad form has nothing to do with bad press
It wasn’t a boycott by Guardian readers that tripped up Sports Direct boss Mike Ashley, but a failure to manage City expectations.
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OpinionOpinion: Making celebrity tie-ups work for retail businesses
Why there needs to be a meaningful relationship between celebrity and brand for consumers to care about an endorsement partnership.
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OpinionOpinion: Why it's Back to the Future for retail in 2016
Star Wars has recently caught people’s imagination in retail but the film franchise that holds greater resonance is surely Back to the Future.
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NewsThe growth of digital: 12 predictions for digital technology in 2016
From the growth of the on-demand economy, to the acceptance of omnichannel, there have been some exciting digital movements in 2015.
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OpinionOpinion: How changing demographics will disrupt the retail industry
Retailers face a more complicated, nuanced demographic landscape than ever and they need to be able to adapt to the changes.
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NewsBHS owner appoints Aidan Treacy as chief financial officer
BHS owner Retail Acquisitions has appointed Aidan Treacy as its chief financial officer.
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NewsCarpetright interim profits surge as modernisation plan pays off
Floorings giant Carpetright has reported rising interim sales and profits as its modernisation strategy pays off.
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NewsHouse of Fraser marketing boss Tony Holdway jumps ship for BHS turnaround
House of Fraser brand marketing director Tony Holdway is leaving to play a part in the turnaround of department store BHS.
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News'We're Robert Dyas and we're gay' Christmas ad divides opinion
Home appliance retailer Robert Dyas has split consumer opinion over its Christmas ad which sees staff and customers reveal their sexuality.
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NewsBurberry engages customers with 3D campaign at Piccadilly Circus
Burberry has launched an interactive campaign that sees the brand take over the advertising screens at London’s Piccadilly Circus.
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OpinionOpinion: The marketing mix is dead. Long live the customer mix
When it comes to retaining your customers for the long term, rather than just for Christmas, retailers need to consider the ‘6 Ws’.
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OpinionJacqueline Gold: Retailers should challenge the perception of Black Friday
Retailers have a responsibility to confront the cynicism surrounding promotional events such as Black Friday and Cyber Monday.
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CartoonBlower’s retail cartoon: Black Friday footfall falls as trade shifts online
Retail Week cartoonist Patrick Blower’s take on how shoppers deserted the high street on Black Friday in favour of online shopping.