All Marketing & branding articles – Page 37
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OpinionOpinion: Nickolds' John Lewis appointment speaks volumes
The glass ceiling has been broken. A woman has the top job in the most influential organisation in our world.
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OpinionOpinion: Christmas ads must pass the goosebump test
Retailers’ Christmas campaigns need a few essential ingredients to stand out.
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Opinion
Opinion: Buster the boxer, brand values and Black Friday
’Tis the season to watch telly – or more likely these days YouTube – as retailers unveil their Christmas ads.
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NewsToday in Retail: Black Friday battle kicks off
The fight for Black Friday got under way today as etail giant Amazon launched its deals for the sales extravaganza.
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NewsWatch: Debenhams launches 'Found it' Christmas campaign
Debenhams has launched its Christmas campaign, continuing its “Found It” theme, with gifts voiced by celebrities.
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AnalysisRetail Week Awards: The nine best marketing campaigns of the year
The shortlist for the Retail Week Awards 2017 was unveiled last week. Here are the contenders for Marketing/Advertising Campaign of the Year.
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NewsWatch: Waitrose reveals emotionally charged Christmas ad
Waitrose has revealed a moving Christmas campaign, which tells the real-life story of a migrating robin flying back to the UK.
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NewsSainsbury’s airs Christmas ad backing Great Ormond Street
Sainsbury’s has unveiled its Christmas advert, an animated campaign designed to emphasise “sharing the gift of time”.
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NewsWatch: Lidl Christmas ad pushes free range credentials
Lidl has used its Christmas advert to hammer home its provenance and free range credentials as it bids to woo festive shoppers.
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NewsMarks & Spencer unveils a modern Mrs Claus
M&S has revealed its Christmas campaign for 2016, which features a modern Mrs Claus.
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NewsAlibaba takes record $18bn on Singles' Day
Alibaba amassed a record $17.8bn during its eighth annual 11.11 global shopping festival – dubbed Singles’ Day – exceeding last year’s total by 25%.
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NewsToday in Retail: Singles Day and seismic retail change
The big event that UK retailers should clock today occurred not across our sceptred isle but 4,000 miles away in China.
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NewsIn pictures: Fenwick’s Beatrix Potter Christmas windows
Fenwick has unveiled its Christmas windows for 2016, revealing an animated Beatrix Potter theme at its Newcastle flagship.
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OpinionOpinion: Why Buster the Boxer isn’t a winner
John Lewis’s festive ads have become a national institution, and yesterday’s reveal of the new #BusterTheBoxer ad was no different.
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VideoWatch: Retail Week react to the John Lewis Christmas ad
The Retail Week team watch the John Lewis Christmas advert for the first time and share their immediate reactions.
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NewsWatch: John Lewis reveals Christmas advert
John Lewis has unveiled its Christmas advert, which this year focuses on Buster the dog’s Christmas Eve and morning.
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OpinionOpinion: Shopping centres come into their own at Christmas
Nine out of 10 retail sales throughout the year still ‘touch’ a physical store, emphasising the importance of shopping centres at a time like Christmas.
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NewsWatch: Morrisons 'Makes It' Christmas campaign
Morrisons has launched its Christmas advertising, continuing its ‘Makes It’ campaign themed around food.
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VideoWatch: House of Fraser's high-octane Christmas campaign
House of Fraser has launched its campaign with Laura Mvula, titled ‘Christmas is Coming for You’.
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GalleryIn pictures: Harrods unveils Christmas windows
Luxury department store Harrods has unveiled its Christmas windows, produced in collaboration with Burberry.