All Marketing & branding articles – Page 37
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NewsAnn Summers to launch cinema ad campaign
Ann Summers will run its first cinema advert campaign to coincide with the release of the second film instalment of the Fifty Shades of Grey trilogy.
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NewsMove of the week: Tesco’s retention of Booker’s Wilson
This week’s move is not a new appointment in the conventional sense, but Tesco’s retention of Charles Wilson as part of its merger with Booker could be the most significant ‘hire’ of the year.
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NewsSnapchat extends location tech to bolster retail offer
Snapchat has extended its geofilter technology to allow retailers to advertise to users nearby their stores for up to a year.
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NewsMove of the week: Tesco’s Rob Hattrell joins Ebay
This week’s move sees Tesco’s Rob Hattrell joins Ebay
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OpinionOpinion: Why did Twitter bow out of its buy button?
Twitter has discontinued its Buy Now button – what went wrong and what does this mean for the future of social commerce?
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OpinionOpinion: Engaging shoppers in the m-commerce world
Retailers can prosper this year if they focus on the elements they can control, while running parallel streams of activity to drive their businesses forward.
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NewsMove of the week: Alessandra Bellini joins Tesco
This week’s move sees Tesco boss Dave Lewis return to his old stomping ground and finally appoint a successor to Robin Terrell.
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NewsThe Co-op accelerates plan to boost new members
The Co-op has accelerated plans to boost its membership and is aiming to recruit one million new members by the end of 2017.
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NewsThe risk of brand dilution in etail marketplaces
For some retailers, it is accepted that commerce will eventually be dominated by a few global marketplaces.
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NewsToday in retail: Brexit needn’t mean retail blues
Among the looming “challenges” flagged in Super Thursday’s trading updates, Brexit no doubt featured in the minds of many.
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AnalysisProfile: Tesco's new brand-builder Alessandra Bellini
When Alessandra Bellini was named Tesco’s new chief customer officer this week, many in UK retail would have been unfamiliar with the Unilever big-hitter.
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Analysis20 chief executives you should follow on Twitter
When the soon-to-be most powerful man in the world is making announcements on everything from foreign to business policy on Twitter, can you afford to ignore it?
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OpinionOpinion: How to capitalise on January's health kick
The healthy snack market has grown at a phenomenal rate over the past five years, outpacing its less nutritious counterparts by a mile.
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NewsMove of the week: Fiona Lambert joins Dunelm
Dunelm’s recruitment of Fiona Lambert as product director is a strong appointment from a retailer that currently seems to be doing many things right.
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NewsWatch: Tesco launches new ‘Food Love Stories’ campaign
Tesco has launched a new campaign as part of a drive to increase the focus on its food quality credentials.
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OpinionOpinion: How Lovehoney got its licence to thrill
Lovehoney co-founder Neal Slateford writes how eye-catching licensing deals helped grow the etailer’s sales from £15m to £60m in five years.
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AnalysisAnalysis: Can Jaeger recapture its heyday?
Jaeger’s recent exodus of senior staff is the latest volatility to hit the retailer, which has had more than its fair share of turbulence.
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OpinionOpinion: Voice search is the next mobile frontier
Ongoing technological change means being ‘mobile first’ is no longer enough to guarantee retail success.
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GalleryIn pictures: Six of the best Christmas windows
There is more to the season of goodwill than Santa, reindeer and elves when it comes to creating a window display.
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AnalysisAnalysis: Who won the battle of the Christmas ads?
The battle for the best Christmas ad is well and truly under way. Two advertising supremos sift the turkeys from the crackers.