All Marketing & branding articles – Page 45
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OpinionOpinion: The grocers' 'special' offers seem anything but to me
The grocery sector is overdue for a radical rethink in terms of how it handles product promotions and incentivises customer loyalty.
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NewsIkea uses interactive video to boost loyalty scheme engagement
Ikea has created a personalised video for its loyalty card holders in the UK which it plans to roll out globally to boost brand engagement.
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NewsAldi ad could face probe from watchdog following Morrisons complaint
Aldi could face a probe from the advertising watchdog after grocery rival Morrisons complained about the discounter’s latest ad campaign.
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OpinionOpinion: Marketing on Mother’s Day is about more than flowers
The days of doing the predictable should be behind us when it comes to marketing. But how free-thinking are retailers in this regard?
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NewsRetail Diary: Marble Arch gets FCUKed as retail stars light up M&S reunion
Marble Arch and other UK landmarks get FCUKed, retail stars light up an M&S reunion and the Sainsbury’s customer with a spring in her step.
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NewsEbay launches targeted advertising tool after Co-op pilot proves successful
EBay has launched a real-time targeted advertising tool for retailers after trialling the technology during The Great British Bake Off.
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NewsTesco's 'misleading' Brand Guarantee ad banned by watchdogs
Tesco’s advertising for its price-matching Brand Guarantee scheme has been banned after watchdogs labelled it “misleading”.
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OpinionOpinion: Beware, there’s a predator in the retail jungle – it’s Amazon
As the online retail giant continues its march into new categories and widens its delivery offer, how will the rest of the industry compete?
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NewsAldi campaign dubbed 'misleading' and 'a sign of desperation'
Aldi’s latest promotional campaign counterattacking Morrisons’ Price Crunch has been dubbed “misleading” and a “sign of desperation”.
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OpinionRetail surgery: How to ensure your store revamp turns a profit
How can a retailer ensure its store revamp turns a profit?
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OpinionOpinion: Chief customer roles underpin how shoppers think about retail
News Asda has hired Saatchi & Saatchi X founder Andy Murray as chief customer officer once again casts a spotlight on this very modern role.
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AnalysisProfile: Asda's new chief customer officer Andy Murray
In the week his tennis star namesake became a dad, news Andy Murray will be Asda’s chief customer officer didn’t serve up as many headlines.
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OpinionOpinion: Harness the marketing potential of digital technology
Digital technology is massively empowering in retail but the smart strategy is still to lead with the right content and experience.
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VideoThe Retail Week: Retail pay rates, easyFoodstore and Morrisons price cuts
Catch up on this week’s big retail stories with analysis from Retail Week executive editor George MacDonald and news editor James Wilmore.
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OpinionOpinion: Was House of Fraser’s Emojinal campaign alienating or inspired?
House of Fraser launched an emoji-led Twitter takeover this week. The campaign may not have gone as planned but what lessons can be learned?
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NewsMorrisons ‘Price Crunch’ campaign slashes fruit and veg prices
Morrisons is to slash prices on more than 1,000 items, many in fruit and vegetables, as it launches its new ’Price Crunch’ campaign.
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NewsWatch: Amazon spotlights Echo virtual assistant in first Super Bowl ad
Amazon has given a push to its virtual assistant device Echo in a teaser ad featuring Alec Baldwin, ahead of its first Super Bowl commercial.
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OpinionOpinion: Six things retailers must do in 2016 to win over consumers
Retailers must adapt to changing shopper needs and habits to keep consumers happy. Here are some of the key factors to address.
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NewsWatch: Waitrose spotlights Pick Your Own Offers in new ad campaign
Waitrose has launched an advert focusing on value as part of its fight against the discounters, after suffering its worst Christmas since 2006.
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OpinionOpinion: David Bowie offered retailers lessons in reinvention and innovation
The death of David Bowie – unexpected and too soon – had a profound impact on many of us, and highlights how perceptions can differ.