All Marketing & branding articles – Page 45
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NewsWatch: The Co-op emphasises community role in Christmas ad campaign
The Co-op has become the last major grocer to launch its Christmas ad as it bids to hammer home its role within communities across the UK.
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AnalysisLuke Jensen’s five new rules to win in modern-day retail
Retail is undergoing a revolution as great as the move from counter service to self-service in the 1960s. Here’s how to play by the new rules.
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Report StoreOpening Up Retail Email Engagement
How retailers can ensure their email marketing is well received by shoppers
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NewsAldi launches playful take on John Lewis' 'Man on the Moon' Christmas ad
Aldi has launched a new tongue-in-cheek Christmas advert featuring a playful take on John Lewis’ tear-jerking ‘Man on the Moon’ campaign.
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AnalysisStart-up of the week: Mobile rewards programme SyncSpot
Start-ups in retail technology are growing and Retail Week is highlighting some of the best. This week SyncSpot is in the spotlight.
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CartoonBlower’s retail cartoon: Black Friday showdown shakes up Christmas spending
Retail Week cartoonist Patrick Blower’s take on the battle to win bargain-hungry customers in the Black Friday Sales extravaganza.
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NewsMade.com and Oddbins launch tongue-in-cheek anti-Black Friday campaigns
Made.com and Oddbins have launched tongue-in-cheek campaigns against Black Friday as they refuse to participate in the sales frenzy.
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AnalysisAnalysis: The start-ups that hope to become the next big thing in retail
Vegetable-flavoured water and ‘the Dyson of loo brushes’ are among the latest raft of businesses backed by investor TrueStart.
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NewsBonmarché ponders first national TV ad as it ramps up bid to woo shoppers
Bonmarché is considering launching its first ever national TV advertising campaign next year as it ramps up efforts to attract new customers.
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AnalysisTwitter debate: how is the rise of the connected consumer changing retail?
Find out how the constantly changing world of the connected consumer is affecting retailers, their strategies and their stores.
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NewsInfographic: John Lewis celebrates first £100m sales week of peak period
Sales at John Lewis department stores broke through the £100m barrier last week, boosted by homewares, as peak trading got under way.
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AnalysisStart-up of the week: Interactive signage and rewards platform Streetlike
Start-ups in retail technology are growing and Retail Week is highlighting some of the best. This week Streetlike is in the spotlight.
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NewsLidl kicks off three-year sponsorship deal with the Football Association
Lidl has been named as a lead grassroots partner of The Football Association (FA), as the grocer looks to grab further market share.
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AnalysisExclusive - Watch: Behind the scenes of House of Fraser’s Christmas ad
Retail Week gets an exclusive first look behind the scenes at the filming of House of Fraser’s Christmas advertising campaign.
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OpinionFashion retailers should be exploiting the 'chelfie' social shopping trend
Social media has changed the relationship between brands and consumers and retailers can take advantage of this by following the latest trends.
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NewsTopman employs projection mapping tech for 3D-animated Christmas display
Topman is using projection mapping technology to create a constantly evolving Christmas window display featuring 3D animations.
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AnalysisRetail Week Talks: Rory Sutherland on the psychology of tomorrow's customer
Ogilvy & Mather group UK vice chairman Rory Sutherland discusses how retailers need to adapt to keep customers satisfied into the future.
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CartoonBlower’s retail cartoon: John Lewis launches 'Man on the Moon' Christmas ad
Retail Week cartoonist Patrick Blower’s take on John Lewis’ Christmas ad campaign, which features a lonely old man on the moon.
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AnalysisAnalysis: The battle of the retail Christmas ads commences
The Christmas ad competition is on to win shoppers’ seasonal spend. Here are some of the retailers’ approaches adopted for this year’s campaigns.
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OpinionBlog: How can grocers help in the battle against food waste?
A recent campaign by Hugh Fearnley-Whittingstall is attempting to draw attention to the UK’s huge food waste. What can the supermarkets do to help?