All Marketing & branding articles – Page 43
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NewsQVC launches shoppable ad in push to diversify its multichannel offer
QVC has launched its first shoppable ad, allowing viewers to browse items from its latest fashion lines by clicking through to them from video.
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NewsRetail Week Live: Amazon uses Twitter to target its Prime shoppers
Twitter’s European vice-president said retailers including Amazon and Marks & Spencer used the social platform to advertise to shoppers.
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NewsWatch: Morrisons new ad campaign emphasising its fresh produce offer
Morrisons has launched a rebranded Easter ad campaign that focuses on the retailer’s fresh produce offer and family values.
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NewsAmazon launches its new live click-and-buy TV programme
Amazon has launched a new click-and-buy TV show, which streams live and allows viewers to interact with the hosts and buy items instantly.
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OpinionOpinion: The grocers' 'special' offers seem anything but to me
The grocery sector is overdue for a radical rethink in terms of how it handles product promotions and incentivises customer loyalty.
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NewsIkea uses interactive video to boost loyalty scheme engagement
Ikea has created a personalised video for its loyalty card holders in the UK which it plans to roll out globally to boost brand engagement.
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NewsAldi ad could face probe from watchdog following Morrisons complaint
Aldi could face a probe from the advertising watchdog after grocery rival Morrisons complained about the discounter’s latest ad campaign.
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OpinionOpinion: Marketing on Mother’s Day is about more than flowers
The days of doing the predictable should be behind us when it comes to marketing. But how free-thinking are retailers in this regard?
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NewsRetail Diary: Marble Arch gets FCUKed as retail stars light up M&S reunion
Marble Arch and other UK landmarks get FCUKed, retail stars light up an M&S reunion and the Sainsbury’s customer with a spring in her step.
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NewsEbay launches targeted advertising tool after Co-op pilot proves successful
EBay has launched a real-time targeted advertising tool for retailers after trialling the technology during The Great British Bake Off.
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NewsTesco's 'misleading' Brand Guarantee ad banned by watchdogs
Tesco’s advertising for its price-matching Brand Guarantee scheme has been banned after watchdogs labelled it “misleading”.
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OpinionOpinion: Beware, there’s a predator in the retail jungle – it’s Amazon
As the online retail giant continues its march into new categories and widens its delivery offer, how will the rest of the industry compete?
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NewsAldi campaign dubbed 'misleading' and 'a sign of desperation'
Aldi’s latest promotional campaign counterattacking Morrisons’ Price Crunch has been dubbed “misleading” and a “sign of desperation”.
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OpinionRetail surgery: How to ensure your store revamp turns a profit
How can a retailer ensure its store revamp turns a profit?
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OpinionOpinion: Chief customer roles underpin how shoppers think about retail
News Asda has hired Saatchi & Saatchi X founder Andy Murray as chief customer officer once again casts a spotlight on this very modern role.
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AnalysisProfile: Asda's new chief customer officer Andy Murray
In the week his tennis star namesake became a dad, news Andy Murray will be Asda’s chief customer officer didn’t serve up as many headlines.
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OpinionOpinion: Harness the marketing potential of digital technology
Digital technology is massively empowering in retail but the smart strategy is still to lead with the right content and experience.
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VideoThe Retail Week: Retail pay rates, easyFoodstore and Morrisons price cuts
Catch up on this week’s big retail stories with analysis from Retail Week executive editor George MacDonald and news editor James Wilmore.
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OpinionOpinion: Was House of Fraser’s Emojinal campaign alienating or inspired?
House of Fraser launched an emoji-led Twitter takeover this week. The campaign may not have gone as planned but what lessons can be learned?
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NewsMorrisons ‘Price Crunch’ campaign slashes fruit and veg prices
Morrisons is to slash prices on more than 1,000 items, many in fruit and vegetables, as it launches its new ’Price Crunch’ campaign.