All Marketing & branding articles – Page 38
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OpinionOpinion: Shoppers want the story behind the product
It’s the question on the minds of many retailers right now – what will the bestselling gifts be this Christmas?
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NewsWatch: Burberry launches Christmas campaign
Burberry has launched a Christmas advertising campaign, drawing on its heritage and the life of its founder Thomas Burberry.
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OpinionOpinion: Why fewer followers means greater success
With retailers clamouring to sign social media influencers ahead of Black Friday, it seems logical that those with the biggest followings will achieve the best results.
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OpinionOpinion: Tesco cranks up the heat on grocery rivals
It wasn’t long ago that a beleaguered Tesco was firmly in backs-to-the-wall, crisis-solving mode.
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AnalysisAsda and Boots cast their spells on Halloween shoppers
Halloween is approaching and retailers are looking for new and spooky ways to win consumer spend. Here’s a look at what they have on offer.
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OpinionOpinion: How can modern department stores thrive?
Independent department stores have been part of Britain’s retail landscape for generations, but now face more challenges than ever to not just survive, but thrive.
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NewsSelfridges beats rivals to unveil its Christmas windows
Selfridges has become the first department store in the world to unveil its Christmas windows.
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NewsWatch: The Entertainer bags Brian Blessed for Christmas ad
The Entertainer has launched its first ever Christmas TV advert, enlisting the help of legendary actor Brian Blessed.
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NewsAnalysis: Mind the Gap – is it next to exit the UK?
Gap decided to close all UK Banana Republic stores this week. Will its main fascia be next?
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OpinionRetail surgery: Using tech to drive shoppers in-store
How can retailers use technology to drive shoppers in-store?
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Analysis
How can retailers generate revenue from Snapchat?
Ahead of Snapchat’s UK boss Claire Valoti’s keynote at Retail Week Live 2017, we look at the ecommerce potential of the social platform.
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VideoWatch: 25 years of Muji in posters and products
Japanese retailer Muji is celebrating 25 years in Europe by creating a timeline of its poster campaigns to showcase the evolution of the brand.
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NewsTed Baker boss Kelvin: 'No one wants Black Friday'
Ted Baker boss Ray Kelvin said today that the retailer will reluctantly participate in Back Friday.
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AnalysisA look at Asos’s website through the years – Retail Week's Etail Evolution
Asos was one of the first online-only fashion retailers to enter the market, but how has its offer changed since it launched in 2001?
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NewsCo-op Food launches new ad campaign pushing its ethical roots
The Co-op has unveiled an advertising campaign for the run-up to Christmas to coincide with its new membership scheme and revived logo.
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AnalysisOpinion: Why John Lewis's marketing material needs a good edit
Shop the hand-picked, curated and edited collection – why do retailers insist on using three marketing terms when one will do?
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OpinionOpinion: The modern challenges redesigning how we shop
Recent headlines about how accessible the once-distant world of luxury retailing is fast becoming have got the industry thinking.
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NewsCo-op launches new membership scheme after pilot boosts sales and traffic
The Co-op aims to recruit a million new members over the next five years and to increase sales to members so they account for half of the total.
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GalleryStore gallery: H&M's biggest UK store opens at Westfield London
Swedish fashion retail giant H&M opened its biggest UK store at Westfield London on Friday, continuing its British expansion plan at a pace.
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GalleryStore gallery: Why Montreal's retail reputation is hotting up
There is a lot to recommend Montreal as a destination, not least the retail provision that sets it apart from many other cities.