All Marketing & branding articles – Page 47
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AnalysisExclusive - Watch: Behind the scenes of House of Fraser’s Christmas ad
Retail Week gets an exclusive first look behind the scenes at the filming of House of Fraser’s Christmas advertising campaign.
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OpinionFashion retailers should be exploiting the 'chelfie' social shopping trend
Social media has changed the relationship between brands and consumers and retailers can take advantage of this by following the latest trends.
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NewsTopman employs projection mapping tech for 3D-animated Christmas display
Topman is using projection mapping technology to create a constantly evolving Christmas window display featuring 3D animations.
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AnalysisRetail Week Talks: Rory Sutherland on the psychology of tomorrow's customer
Ogilvy & Mather group UK vice chairman Rory Sutherland discusses how retailers need to adapt to keep customers satisfied into the future.
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CartoonBlower’s retail cartoon: John Lewis launches 'Man on the Moon' Christmas ad
Retail Week cartoonist Patrick Blower’s take on John Lewis’ Christmas ad campaign, which features a lonely old man on the moon.
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AnalysisAnalysis: The battle of the retail Christmas ads commences
The Christmas ad competition is on to win shoppers’ seasonal spend. Here are some of the retailers’ approaches adopted for this year’s campaigns.
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OpinionBlog: How can grocers help in the battle against food waste?
A recent campaign by Hugh Fearnley-Whittingstall is attempting to draw attention to the UK’s huge food waste. What can the supermarkets do to help?
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GalleryStore gallery: The verdict on Oxford Street's Christmas window displays
Christmas is just around the corner and several Oxford Street retailers have already lifted the curtain on spectacular seasonal windows.
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VideoShort Cuts: How will retailers react to Asda's Black Friday U-turn?
After Asda confirmed the ditching of its Black Friday event this year, we explain the fallout for other retailers – in 60 seconds.
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NewsAsda calls time on Black Friday and ploughs £26m into seasonal price cuts
Asda is “stepping away” from Black Friday to “focus on savings across the season” investing £26m to slash prices of seasonal goods.
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OpinionBlack Friday may be a nightmare before Christmas for retailers
Sales have already taken a hit in anticipation of Black Friday discounting, but the full extent of its impact remains to be seen.
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NewsData: John Lewis Christmas ad clocks up more than 6 million views on YouTube
Data: John Lewis’ latest Christmas advert, unveiled last Friday, has already generated more than 6 million views on YouTube.
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OpinionComment: Time to dump Black Friday and commit to Singles’ Day
New retail red-letter days such as Singles’ Day should be encouraged but they should meet shoppers’ needs and build value for retailers.
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AnalysisAnalysis: Retailers have made Black Friday a rod for their own backs
Black Friday is now firmly established in the UK, but some retailers are scaling back their involvement after difficulties last year.
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OpinionRetailers can look to their marketing past for a brighter future
As consumers embrace nostalgia and retro ad campaigns, retailers can draw on past successes to introduce their products to a new generation
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NewsWatch: M&S goes ‘mobile-first’ with special moments Christmas campaign
M&S will launch its Christmas ad today, starting with a preview to members of its Sparks loyalty scheme followed by online and social media.
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NewsWatch: Morrisons ditches celebrities for staff in Christmas ads
Morrisons has dropped celebrities for staff in its Christmas ads to highlight its customer service drive and vertically integrated supply chain.
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NewsWatch: Debenhams unveils Christmas ad online ahead of TV debut
Debenhams has joined department store rival John Lewis in launching its Christmas ad campaign online prior to its TV debut.
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NewsWatch: John Lewis launches tear-jerker 'Man on the Moon' Christmas ad
John Lewis has launched another emotive Christmas ad campaign, which tells the story of a lonely old man on the moon.
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OpinionThree British start-ups that are helping usher in high street 2.0
The British high street, once bustling with culture, is in danger of losing its spark because of the irresistible drive of technology.