All Marketing & branding articles – Page 39
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VideoWatch: Retail Week react to the John Lewis Christmas ad
The Retail Week team watch the John Lewis Christmas advert for the first time and share their immediate reactions.
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NewsWatch: John Lewis reveals Christmas advert
John Lewis has unveiled its Christmas advert, which this year focuses on Buster the dog’s Christmas Eve and morning.
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OpinionOpinion: Shopping centres come into their own at Christmas
Nine out of 10 retail sales throughout the year still ‘touch’ a physical store, emphasising the importance of shopping centres at a time like Christmas.
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NewsWatch: Morrisons 'Makes It' Christmas campaign
Morrisons has launched its Christmas advertising, continuing its ‘Makes It’ campaign themed around food.
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VideoWatch: House of Fraser's high-octane Christmas campaign
House of Fraser has launched its campaign with Laura Mvula, titled ‘Christmas is Coming for You’.
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OpinionOpinion: Shoppers want the story behind the product
It’s the question on the minds of many retailers right now – what will the bestselling gifts be this Christmas?
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GalleryIn pictures: Harrods unveils Christmas windows
Luxury department store Harrods has unveiled its Christmas windows, produced in collaboration with Burberry.
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NewsWatch: Burberry launches Christmas campaign
Burberry has launched a Christmas advertising campaign, drawing on its heritage and the life of its founder Thomas Burberry.
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OpinionOpinion: Why fewer followers means greater success
With retailers clamouring to sign social media influencers ahead of Black Friday, it seems logical that those with the biggest followings will achieve the best results.
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OpinionOpinion: Tesco cranks up the heat on grocery rivals
It wasn’t long ago that a beleaguered Tesco was firmly in backs-to-the-wall, crisis-solving mode.
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AnalysisAsda and Boots cast their spells on Halloween shoppers
Halloween is approaching and retailers are looking for new and spooky ways to win consumer spend. Here’s a look at what they have on offer.
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OpinionOpinion: How can modern department stores thrive?
Independent department stores have been part of Britain’s retail landscape for generations, but now face more challenges than ever to not just survive, but thrive.
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NewsSelfridges beats rivals to unveil its Christmas windows
Selfridges has become the first department store in the world to unveil its Christmas windows.
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NewsWatch: The Entertainer bags Brian Blessed for Christmas ad
The Entertainer has launched its first ever Christmas TV advert, enlisting the help of legendary actor Brian Blessed.
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NewsAnalysis: Mind the Gap – is it next to exit the UK?
Gap decided to close all UK Banana Republic stores this week. Will its main fascia be next?
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OpinionRetail surgery: Using tech to drive shoppers in-store
How can retailers use technology to drive shoppers in-store?
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VideoWatch: 25 years of Muji in posters and products
Japanese retailer Muji is celebrating 25 years in Europe by creating a timeline of its poster campaigns to showcase the evolution of the brand.
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Analysis
How can retailers generate revenue from Snapchat?
Ahead of Snapchat’s UK boss Claire Valoti’s keynote at Retail Week Live 2017, we look at the ecommerce potential of the social platform.
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NewsTed Baker boss Kelvin: 'No one wants Black Friday'
Ted Baker boss Ray Kelvin said today that the retailer will reluctantly participate in Back Friday.
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AnalysisA look at Asos’s website through the years – Retail Week's Etail Evolution
Asos was one of the first online-only fashion retailers to enter the market, but how has its offer changed since it launched in 2001?