All Marketing & branding articles – Page 39
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Retail VoiceHow location is driving the next wave of mobile marketing
Global location data management leader Yext shares best practices for using location data to exceed customer expectations.
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GalleryStore gallery: Liberty's Fashion Week windows celebrate its unique heritage
Liberty’s entry in this year’s RIBA window competition celebrates its founder Arthur Liberty’s impact on retail and the fashion industry.
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NewsRetail Week Buzz: David Walmsley on why personalisation must be honest
House of Fraser’s David Walmsley has said that retailers need to approach personalisation “with transparency and honesty”.
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NewsM&S' Bousquet-Chavanne on the new 'best-in-class proposition'
M&S’ customer marketing and online executive director Patrick Bousquet-Chavanne said retailers need to know that the new “best-in-class” can come from outside the industry.
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NewsDelivering Fashion: Amazon Fashion launches first-ever UK TV advert
Amazon Fashion has launched a new TV advertising campaign, its first in Europe, as part of its ongoing bid to break into the fashion market.
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NewsWatch: Ted Baker launches shoppable advert to enhance online offer
Ted Baker has debuted an advert showcasing its latest collection that shoppers can click on to purchase featured clothing items.
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NewsTesco extends Scan as you Shop tech with store rollout and ad campaign
Tesco is rolling out its handheld scanning devices to a further 20 stores in an effort to drive in-store efficiency for its shoppers.
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OpinionOpinion: Shop Direct shows the way in making personalisation pay
Imagine being able to lay out a store to suit each shopper as they come in, creating a bespoke offer for unique individuals.
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NewsJoules poaches first-ever chief customer officer from Holland & Barrett
Joules has hired its first-ever chief customer officer from Holland & Barrett, as it restructures its marketing and ecommerce teams.
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NewsOpinion: Aldi showed the gold standard for Rio Olympics sponsorship
Aldi’s marketing focusing on healthy eating sat well with Team GB fans and athletes alike, its brand narrative at the heart of every message
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AnalysisAnalysis: Recession lessons that will help retailers trade through Brexit
As retailers prepare for any Brexit storm, we look at what can be learned from the success stories of the recent recession.
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AnalysisAnalysis: 10 key performance indicators for the new retailing world
Retailers increasingly realise that they need to respond to new dynamics such as a shift from transactions to relationships.
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NewsSpecsavers wins approval to trademark ‘should’ve’ catchphrase
The eyewear retailer Specsavers has had its application to trademark the word ‘should’ve’ approved by the UK Intellectual Property Office.
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GalleryStore gallery: Pop-up shops are bursting retail's preconceptions
The world of the pop-up store looked as if it might be ephemeral, but this corner of retail is looking stronger than ever. John Ryan reports.
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NewsBreakfast briefing: Retail News on Burberry, Casper and Apple
Retail round-up: Online retailer Casper comes to the UK, Apple’s £153m purchase of machine-learning start-up and Burberry’s Pinterest partnership.
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AnalysisOpinion: What are the limits of celebrity retail endorsement?
With the news that Kanye West wants to team up with Ikea, John Ryan looks at other unlikely celebrity endorsements that could make an impact.
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OpinionOpinion: The secret of retail tech innovation? Never forget the customer
While I spend most of my working life looking to the future, I’m not afraid to take inspiration from the past.
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News‘Misleading’ Carphone Warehouse ad is banned by advertising watchdog
Carphone Warehouse has been forced to remove an advert after the Advertising Standards Authority (ASA) branded it misleading.
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AnalysisAnalysis: What is Alibaba's 8.8 day and how will it benefit Sainsbury's?
Sainsbury’s aims to turbo-charge its growth in China next week on 8.8, Alibaba’s shopping event for international brands.
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AnalysisAnalysis: What retailers can learn from Domino’s online strategy
Domino’s Pizza was a new entrant in the biggest 50 retailers by online traffic listing this weekend, charting at number 34 in IMRG’s quarterly ranking.