All Marketing & branding articles – Page 40
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NewsDFS launches new TV ad to celebrate Team GB and ‘Great Brits’
DFS has launched a 30-second TV advert to promote its sponsorship of Great Britain’s Olympians ahead of the start of the 2016 Rio Games.
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VideoWatch: How Cath Kidston is reaping the benefits of brand collaboration
Marketing director Sue Chidler explains what Cath Kidston’s new partnership with Disney means for the vintage lifestyle brand.
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OpinionOpinion: Are big-ticket sports sponsorships a retail sales let-down?
As the dust from Euro 2016 settles, all eyes are on Rio – but how can retailer sponsors ensure they cash in on Olympic fervour?
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AnalysisAnalysis: Five things retailers can learn from Pimlico Plumbers
Pimlico Plumbers grew from small local firm to the UK’s most recognisable plumbing brand. Here are five things retail can learn from it:
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OpinionOpinion: Investment rather than cost-cutting will help retailers navigate Brexit
I have been giving a lot of thought to the implications of Brexit for retail and the strategic options available to retailers.
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NewsEbay launches advertising tool allowing DIY retailers to target home buyers
EBay has launched an ‘advanced targeting’ tool that allows home and DIY retailers to connect with customers looking to buy a house.
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NewsAldi extends Team GB Olympic partnership to hammer home British credentials
Aldi has extended its partnership with Great Britain’s Olympic athletes by pledging to sponsor the team until the 2020 games in Tokyo.
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GallerySelfridges makes much ado about Shakespeare in window displays
Selfridges has created a retail midsummer night’s dream, despite the rain, with Shakespeare-themed windows by fashion designers including Rick Owens and Dries Van Noten.
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Analysis#WIN – How Iceland's Twitter campaign won the social media Euros
Euro 2016 is one of the marketing opportunities of the year and frozen food specialist Iceland has emerged as a clear winner on Twitter.
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OpinionRetail surgery: How can retailers increase customer communication?
How can retailers increase customer communication?
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NewsAldi ads banned for misleading savings claims after Morrisons complaint
Three Aldi adverts that claim customers could make significant savings have been deemed misleading by the Advertising Standards Authority (ASA).
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OpinionOpinion: Service never sleeps in the age of social media
Speedy responses on social media shouldn’t be confused with fixing the issues, argues Screwfix chief executive Andrew Livingston.
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OpinionOpinion: How Brexit might change consumers’ shopping habits
Following the Brexit vote, retailers will be keen to attempt to fathom how shoppers might behave in the short term.
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OpinionOpinion: How can retailers prepare for demand in the summer of sport?
The summer of sport is well under way, but are retailers doing enough with big data to ensure they are monopolising consumer spend?
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AnalysisAnalysis: The loyalty lessons retailers can learn from other sectors
Beyond retail, loyalty schemes offer much more than discounts, something the high street must adopt if it wants shoppers to feel truly valued.
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OpinionOpinion: Five things every retailer should be thinking about right now
Speaking to a retailer last week about the future of the industry, we both agreed that looking back at history wasn’t helpful any more for informing new thinking.
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OpinionRetail surgery: How are retailers reacting to the sugar tax?
How can retailers reduce the impact of the Sugar Tax?
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NewsSnapchat squares up to Facebook as it extends ad capabilities
Snapchat, which launched ad capabilities on its platform a year ago, has unveiled a host of improvements to snare retailers looking to advertise via social media.
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NewsWatch: Asda launches first ad starring TV chef James Martin
Asda has launched its first advert starring TV chef James Martin as the grocer kick-starts efforts to reconnect to its core customer base.
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NewsBoohoo reports sales rise and improved profitability as investment pays off
Online fast fashion retailer Boohoo has posted a surge in sales along with further growth in its active customer numbers.