All Marketing & branding articles – Page 48
-
AnalysisWaitrose launches provenance push in new TV advertising campaign
Waitrose is to launch a new ad campaign featuring its suppliers as it aims to shine the spotlight on quality and provenance.
-
AnalysisB&Q customer and marketing director Chris Moss steps down
B&Q customer and marketing director Chris Moss is stepping down from the retailer five months after the departure of boss Kevin O’Byrne.
-
AnalysisMajestic needs a popular touch in order to see off new threats such as Aldi
As Majestic Wine chief executive Rowan Gormley works on his improvement strategy he has another threat to consider – Aldi.
-
AnalysisSmart home personalisation will offer retailers ‘Tesco Clubcard on speed’
The personalisation opportunities offered by the smart home could open up a world of possibilities to retailers, argues Deutsche Telekom.
-
VideoThe Retail Week: Grand Central, Tesco 24-hour move and Boots personalisation
Catch up on this week’s big retail stories with analysis from news editor James Wilmore and grocery and property reporter Luke Tugby.
-
AnalysisMorrisons’ may be trying a new logo but it needs old-fashioned retail nous
Ajaz Ahmed was unimpressed when he took a walk around Morrisons’ Merrion Centre store where a new logo is being tested.
-
AnalysisWHSmith cuts hospital prices after meeting with Labour MP
WHSmith is cutting the cost of products in its hospital stores after a meeting with Labour MP Paula Sherriff.
-
AnalysisThe rise of virtual assistants may end the need for online searches
“Can I say what it’s about?” If you’ve ever had difficulty getting through a protective secretary, just imagine all your customers having one.
-
Analysis
Burberry to reveal collection on Snapchat ahead of London Fashion Week show
Luxury fashion retailer Burberry will unveil its spring collection on Snapchat the night before its London Fashion Week (LFW) runway show.
-
NewsAldi launches High Court action against Bargain Booze ad campaign
Aldi has filed a writ at the High Court demanding Bargain Booze ceases an advertising campaign that lampoons the discount grocer.
-
OpinionComment: Ikea offers brilliant lessons in the detail of retail
My favourite retailer is Ikea. It such a successful business and it offers so much for companies to learn about focusing on details.
-
NewsMorrisons likely to jettison Match & More loyalty scheme
Morrisons chief executive David Potts has strongly hinted that the grocer’s Match & More loyalty scheme will be dropped.
-
NewsBeacon-enabled taxis set to drive retail advertising across major UK cities
Beacon tech provider Proxama’s tie-up with taxi advertising firm Ubiquitous will allow retailers to send ads directly to passengers’ phones.
-
NewsInstagram to launch full ad campaign capabilities for retailers
Instagram has expanded the ad capabilities available to retailers on its social media platform, including a new 30-second video ad format.
-
OpinionJohn Lewis management reshuffle shows shape of things to come in retail
Success in retail these days is frequently neither easy nor cheap so retailers should look to John Lewis’s changes to see how it is adapting.
-
NewsWaitrose expands Pick Your Own Offers after signing up 700,000 members
Waitrose has signed up 700,000 customers to its Pick Your Own Offers loyalty scheme and rolled it out to 250 more products.
-
NewsJohn Lewis shakes up senior management team to put customer at its heart
Department store group John Lewis has reshaped its top team as it positions itself to power ahead in omnichannel retail and reflect changing shopper habits.
-
AnalysisStart-up of the week: In-store image recognition and analysis platform Trax
Start-ups in retail technology are growing and Retail Week is highlighting some of the best. This week Trax is in the spotlight.
-
NewsDisney whips Star Wars fans into frenzy with 'Force Friday' event
Disney worked Star Wars fans into a global merchandising frenzy dubbed ‘Force Friday’ last week, ahead of the latest release in the movie series.
-
NewsLidl signs six-figure food partnership deal with Mumsnet
Lidl has teamed up with parenting website Mumsnet in a campaign to promote its healthy value food offering for family shopping.