All Marketing & branding articles – Page 48
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NewsData: John Lewis Christmas ad clocks up more than 6 million views on YouTube
Data: John Lewis’ latest Christmas advert, unveiled last Friday, has already generated more than 6 million views on YouTube.
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OpinionComment: Time to dump Black Friday and commit to Singles’ Day
New retail red-letter days such as Singles’ Day should be encouraged but they should meet shoppers’ needs and build value for retailers.
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AnalysisAnalysis: Retailers have made Black Friday a rod for their own backs
Black Friday is now firmly established in the UK, but some retailers are scaling back their involvement after difficulties last year.
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OpinionRetailers can look to their marketing past for a brighter future
As consumers embrace nostalgia and retro ad campaigns, retailers can draw on past successes to introduce their products to a new generation
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NewsWatch: M&S goes ‘mobile-first’ with special moments Christmas campaign
M&S will launch its Christmas ad today, starting with a preview to members of its Sparks loyalty scheme followed by online and social media.
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NewsWatch: Morrisons ditches celebrities for staff in Christmas ads
Morrisons has dropped celebrities for staff in its Christmas ads to highlight its customer service drive and vertically integrated supply chain.
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NewsWatch: Debenhams unveils Christmas ad online ahead of TV debut
Debenhams has joined department store rival John Lewis in launching its Christmas ad campaign online prior to its TV debut.
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NewsWatch: John Lewis launches tear-jerker 'Man on the Moon' Christmas ad
John Lewis has launched another emotive Christmas ad campaign, which tells the story of a lonely old man on the moon.
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OpinionThree British start-ups that are helping usher in high street 2.0
The British high street, once bustling with culture, is in danger of losing its spark because of the irresistible drive of technology.
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NewsCurrys PC World launches first ever Christmas brand campaign
Currys PC World is launching its first ever Christmas brand campaign with a comedic ad featuring Hollywood star Jeff Goldblum.
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AnalysisWaitrose, Asda and Lidl Christmas ads launch in battle over festive spend
Waitrose, Asda and Lidl have thrown down the gauntlet in the fight for Christmas spend with the launch of their festive TV ad campaigns.
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NewsM&S signs up 1.8m Sparks members as customers shrug off data fears
M&S has so far signed up 1.8 million shoppers to its Sparks membership scheme and a website data scare has not hit applications to join.
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NewsNotonthehighstreet.com takes aim at rivals with biggest Christmas campaign
Notonthehighstreet.com has launched its biggest ever Christmas marketing campaign that takes aim at its more traditional retail rivals.
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AnalysisStart-up success stories: Retail Week's Pitch Perfect winners
Retail Week catches up with the three joint winners of our inaugural Pitch Perfect start-up competition to find out how they are faring.
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AnalysisStart-up of the week: Location intelligence platform Near
Technology start-ups are growing and Retail Week is highlighting some of the best for retailers. This week Near is in the spotlight.
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NewsStart-up of the week: Automated advertising platform Sociomantic Labs
Start-ups in retail technology are growing and Retail Week is highlighting some of the best. This week Sociomantic Labs is in the spotlight
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NewsIkea partners with DreamWorks to create animation to accompany toy range
Ikea has teamed up with film studio DreamWorks to create a series of animated short films to accompany the launch of its toy collection.
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NewsHotel Chocolat boss: ‘Consumers want to see brands being adventurous’
Hotel Chocolat founder and chief executive Angus Thirlwell says today’s consumer “wants to see their brands being adventurous”.
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NewsAsos Rewards loyalty and engagement programme to be rolled out
Fashion etailer Asos is to roll out a loyalty scheme after an enthusiastic reaction from shoppers to a trial.
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AnalysisAsos looks well placed for growth as Nick Beighton takes the helm
In contrast to some new chief executives, Asos’s Nick Beighton won’t be indulging in any kitchen-sinking.