All Marketing & branding articles – Page 49
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NewsTesco's new ads off to awkward start but proof will be in Christmas pudding
It’s an awkward start for Tesco’s new campaign that balances the nation’s general goodwill to stars against our disbelief in the price offer.
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NewsNeed to know: What retailers can learn from Amazon's fake review action
Amazon has fired its latest salvo in its battle against fake reviews with action against 1,114 individuals, but what does it teach others?
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NewsJacqueline Gold: Retailers need to learn lessons from the VW scandal
A couple of weeks ago we discovered that someone we liked and respected had cheated at their exams.
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NewsAmazon sues more than 1,000 people as it cracks down on fake reviews
Amazon is stepping up its crackdown on fake product reviews after launching legal action against more than 1,000 unidentified people.
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NewsTesco Brand Guarantee scheme may face Advertising Standards scrutiny
Grocer Tesco’s new Brand Guarantee scheme could come under scrutiny from the Advertising Standards Authority (ASA), rivals believe.
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AnalysisTesco TV ad hammers home customer service message as part of fight back
Tesco has launched a new TV advertising campaign focusing on its drive to improve customer service, in a bid to woo back more shoppers.
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AnalysisThe British public are falling out of love with traditional loyalty programmes
M&S’s new scheme aims to ‘spark’ customers, but has it done enough to keep loyalty alight?
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AnalysisM&S unveils Sparks 'membership scheme' to better connect with customers
Marks & Spencer has unveiled an imaginative customer membership scheme designed to transform its relationship with its shoppers.
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AnalysisFacebook tests shopping section on its mobile app
Facebook has said it will be testing new ways for users to browse and purchase retail products directly through its mobile app.
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Report StoreConnecting With Today’s Fashion Consumers
Digital marketing innovations in the retail sector
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AnalysisIceland's 'misleading' bread ad banned by advertising watchdog
Iceland’s “misleading” online video advert promoting a range of bread has been banned by the Advertising Standards Authority (ASA).
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AnalysisComment: Argos needs in-store technology that stands comparison with Apple
Argos-parent Home Retail chief executive John Walden was recently asked to explain the decline in Argos sales. The stores may be the answer.
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AnalysisStart-up of the week: Predictive marketing platform Yieldify
Start-ups in retail technology are growing and Retail Week is highlighting some of the best. This week Yieldify is in the spotlight.
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AnalysisInfographic: A snapshot of Instagram's vital stats on its fifth birthday
Photo sharing social network Instagram celebrates its fifth birthday today. Retail Week takes a look at its key facts and figures.
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VideoWatch: Find out what is coming next in personalisation
Experts share their thoughts and expectations about which new technologies will raise the bar in personalisation.
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AnalysisRetailers should build emotional currency to win hearts rather than minds
When it comes to hard gigs in marketing, there can be few tougher than selling the benefits of mouthwash. Listerine has taken a new approach
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AnalysisWaitrose launches provenance push in new TV advertising campaign
Waitrose is to launch a new ad campaign featuring its suppliers as it aims to shine the spotlight on quality and provenance.
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AnalysisB&Q customer and marketing director Chris Moss steps down
B&Q customer and marketing director Chris Moss is stepping down from the retailer five months after the departure of boss Kevin O’Byrne.
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AnalysisMajestic needs a popular touch in order to see off new threats such as Aldi
As Majestic Wine chief executive Rowan Gormley works on his improvement strategy he has another threat to consider – Aldi.
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AnalysisSmart home personalisation will offer retailers ‘Tesco Clubcard on speed’
The personalisation opportunities offered by the smart home could open up a world of possibilities to retailers, argues Deutsche Telekom.