All Marketing & branding articles – Page 50
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NewsPrimrose creates Instagram-inspired social network for gardeners
Online garden retailer Primrose has created a social network for the green-fingered that takes a leaf out of Instagram’s book.
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NewsAsos launches weekly podcast in customer engagement push
Asos has become the first retailer to launch a weekly podcast as the etailer seeks to find innovative ways to engage with its core customers.
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NewsAmazon unveils raft of deals for Prime Day promotional event
Amazon has unveiled a raft of eye-catching deals for Prime Day, a promotional event designed to win new members to its Prime subscription scheme.
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NewsHarvey Nichols launches shoplifting ad to promote loyalty app
Department store Harvey Nichols has used CCTV footage of shoplifters in an advertising campaign to promote its new loyalty app.
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OpinionComment: Is your business too boring on social media?
Social media has transformed our lives, but it is amazing how people pretend they know what they are talking about in relation to it.
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OpinionBlog: Keeping the omnichannel customer satisfied
Hermes explores the benefits of a seamless shopping experience and why getting the customer journey right and all the experiences along the way is more important than ever.
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CartoonBlower’s retail cartoon: Asda revives the pocket tap in its new ad
Retail Week cartoonist Patrick Blower’s take on Asda boss Andy Clarke reintroducing the pocket tap in its new advertising campaign.
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GalleryStore gallery: Tiffany & Co transforms Selfridges into a slice of New York
Tiffany & Co, New York’s world-famous jewellery emporium, uses impressive in-store theatre to launch its new boutique in Selfridges.
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NewsAsda brings back famous pocket tap in new ad campaign
Asda is bringing back its famous pocket tap in a new TV ad, but bosses say it marks a “new chapter” of its brand.
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NewsSofaworks reveals it will change its name in ad that pokes fun at DFS
Sofaworks has revealed it will change its name for the second time in just 18 months after a court ruled its brand infringed DFS’s.
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OpinionComment: Dove’s tear-jerker ad engages with hard to reach male market
Happy belated Father’s Day to all dads. I hope your comedy socks survived their first wash. If not, there will be another pair next year.
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NewsInfographic: John Lewis clearance Sale launch drives rise in weekly sales
Sales at department store business John Lewis rose 3.2% to £90.1m last week as the retailer’s summer clearance Sale got under way.
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OpinionComment: Wilf Walsh sets off on a magic carpet ride as profits rise
Until his surprise appointment as Carpetright boss, former HMV man Wilf Walsh was more associated with Inspiral than inspiring carpets.
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NewsCarpetright overhauls logo as it aims to appeal to more affluent customers
Carpetright has revealed it is testing a new logo as it aims to appeal to more customers without alienating its existing shoppers.
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NewsNetto becomes first German discount grocer to run loyalty scheme
Grocer Netto Marken-Discount has become the first German discount supermarket to join a loyalty scheme after signing up to the Deutschland-Card.
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NewsSofaworks may have to change name as DFS wins court battle
DFS has won a legal dispute against rival furniture business Sofaworks that could force the latter into changing its brand name.
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OpinionComment: How we’re using livestreaming app Meerkat to build our retail brand
Meerkat is a great way of telling your brand story and engaging with people. They see how we interact with customers and get to meet our staff.
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NewsInfographic: Sales rise at John Lewis after Father's Day boost
Sales at John Lewis department stores rose 11.8% to £76m in the week to June 20 as all its main departments performed well.
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NewsBreakfast briefing: Retail news on B&M, Nisa and Tesco
Retail news round-up on June 26, 2015: Pay rise for B&M boss, Nisa hit by grocery price war and Tim Mason eyes bid for Tesco’s Dunnhumby
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NewsRoyal Mail trials sending direct mail based on online shopping history
Royal Mail is piloting a scheme with a “well-known UK retailer” that will send direct mail to consumers’ homes based on their web browsing.