All Marketing & branding articles – Page 80
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OpinionComment: Tesco marketing boss David Wood on ASA decision
Sainsbury’s complaint to the Advertising Standards Authority over Tesco’s Price Promise was today formally rejected. Tesco UK marketing director David Wood comments on the decision.
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NewsOxford Street rebrands as part of five-year plan
Oxford Street has developed a new brand identity as part of a £25m, five-year business plan to drive extra custom to the shopping mecca.
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GalleryIn pictures: Laura Ashley unveils its first hotel
Fashion and homewares retailer Laura Ashley has unveiled its first hotel, which it has kitted out in its own product.
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NewsSainsbury’s attacks Tesco over food credentials as Price Promise approved
Sainsbury’s has hit out at Tesco’s ‘unfair’ Price Promise promotion as the Advertising Standards Authority appears set to dismiss its complaint over the ads.
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OpinionComment: One-off events can’t guarantee retail success
There’s no doubt that ‘feel good’ events, like the birth of the Royal Baby, can have a positive impact on the retail sector.
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Analysis
Campaign of the Week: Tesco changes up its marketing to celebrate its food offer
Tesco’s new Love Every Mouthful campaign moves the focus firmly on to product quality and is part of the grocer’s on-going efforts to get the food business back on track and clean up an image tarnished by the horse meat scandal.
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NewsTesco outguns upmarket rivals as it tops fresh food poll
Tesco has defied doubters by being ranked the top retailer for fresh food, beating upmarket rivals including Waitrose and Marks & Spencer.
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AnalysisAnalysis: Why retailers haven't yet cracked big data
Has managing the retailer-customer relationship become harder with the growth of data, or easier as technology advances?
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AnalysisCampaign of the week: Waitrose conjures movie magic for new Heston Blumenthal ice cream ad
Waitrose’s latest advert for a new ice cream flavour created by Heston Blumenthal continues its theme of presenting the celebrity chef as a modern-day Willy Wonka.
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NewsTesco-owned Blinkbox offers free pilot episodes promotion
Tesco-owned video streaming service Blinkbox is offering a ‘try before you buy’ deal where customers can watch the pilot episodes of series before purchasing.
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GalleryIn pictures: Royal baby fever - M&S, Mamas & Papas and Liberty cash in
Retailers are aiming to make the most of the opportunity provided by the royal baby to draw customers and lift sentiment with some even throwing parties in their stores.
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GalleryIn pictures: Tesco's Love Every Mouthful in-store execution
Tesco this week launched its Love Every Mouthful campaign in the media and in-store. Retail Week takes a look at how the grocer has executed the fresh food marketing push in its shops.
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OpinionComment: Are retailers' attempts to cash in on events such as the royal birth worthwhile?
A personal high point of 2012 was inexplicably becoming regarded as a go-to expert on the Kardashians.
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NewsOcado targets lapsed shoppers with Wheel of Fortune-style online game
Ocado is giving consumers who have interacted with the brand but are not regular shoppers the chance to win their shopping using a Wheel of Fortune-style online game.
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NewsVideo: Tesco launches Love Every Mouthful campaign
Tesco last night unveiled its new Love Every Mouthful advertising campaign highlighting its fresh food credentials.
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OpinionComment: Retailers need to learn that trust starts on the shop floor
Reports out this week have revealed that Tesco has launched a new marketing campaign as part of Philip Clarke’s plans to reinvigorate its fresh food offer.
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NewsRiver Island targets US and Australia with online marketing push
River Island has embarked on a new online advertising programme as it works to increase its brand awareness in international markets.
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NewsTesco unveils Love Every Mouthful marketing campaign
Tesco has unveiled the details of its new Love Every Mouthful advertising campaign as it looks to revive its fresh food image as supermarkets compete fiercely on quality rather than just price.
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AnalysisCampaign of the week: Sainsbury’s ad aims to help parents give kids summer holiday fun
The new Sainsbury’s campaign is well timed for the school summer holidays and continues the grocer’s ‘Live well for less’ mantra.
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GalleryIn pictures: French Connection teams up with Rankin for naked ad campaign
French Connection has teamed up with celeb photographer Rankin to create a new marketing campaign that features naked models.