All Marketing & branding articles – Page 79
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AnalysisCampaign of the week: Victoria Plumb - the low cost alternative to high street
Bathroom etailer Victoria Plumb’s new campaign is designed to promote low prices by reminding shoppers of its low overheads compared with store-based rivals.
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OpinionComment: Promotions versus Everyday Low Prices at Asda
I notice that Asda is once again saying that Everyday Low Prices (EDLP) is driving its volume growth. Apparently £100m annual EDLP investment will prove more sustainable than going for top-line growth through promotions.
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NewsTesco criticised by advertising watchdog over horse meat advert
Tesco has been criticised by the Advertising Standards Authority (ASA) over an advert it ran that claimed the horse meat scandal had impacted all retailers.
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NewsMarks & Spencer loses customer insight boss Steve Bond
Marks & Spencer’s director of insight Steve Bond, who has worked for the retailer for 22 years, has left the business.
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NewsDebenhams introduces augmented reality as it ramps up marketing activity
Debenhams is stepping up its advertising activity for its autumn/winter collection as it doubles spending on print advertising and introduces in-store augmented reality.
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NewsEtailer Very parts ways with celebrity Holly Willoughby
Online retailer Very’s partnership with Holly Willoughby is set to end after four years as the etailer turns its attention to new brands and designers.
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NewsBreakfast briefing: Retail news on HMV, DIY retailers, Waitrose, SuperGroup and Dixons
Retail news round-up September 2, 2013: HMV hires new marketing director, DIY chains are expected to benefit from housing market recovery, Waitrose appoints sports marketing agency to make most of cricket sponsorship, SuperGroup and Dixons expected to report first quarter sales rises.
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AnalysisCampaign of the week: Harveys aims to appeal to consumers' hearts and minds
Harveys’ new campaign strategy moves away from solely price-led promotions with a series of adverts that shows the shopper’s decision-making process when buying furniture.
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OpinionRetail surgery: How can I make sure my sport sponsorship is protected?
How can I make sure my sport sponsorship is protected?
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AnalysisUsing bank data in targeted offers: What do retailers need to know?
Several retailers have signed up to a bank data-driven marketing service. Retail Week takes a closer look.
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AnalysisInfographic: Why is loyalty card usage plummeting?
The increasing use of technology when shopping is causing the use of loyalty cards to wane. Retail Week takes a look at the impact on loyalty cards.
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NewsAppliances Online rebrands to AO.com as it eyes new categories
Etailer Appliances Online has rebranded as AO.com ahead of its expansion into new categories outside white goods.
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NewsEBay promotes Sarah Calcott to UK senior marketing director
Online giant eBay has promoted Sarah Calcott to become its new senior marketing director for the UK.
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NewsAmazon ramps up mobile app presence with developer commission scheme
Amazon is ramping up its presence on mobile apps by offering developers incentives to integrate adverts for its products into their applications.
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NewsAsda hires VCCP agency to handle £100m advertising account
Asda has signed advertising agency VCCP Blue to handle its £100m marketing account, ending its relationship with Saatchi & Saatchi.
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AnalysisCampaign of the week: Boots casts 'real' women for new ad to appeal to diverse customer base
Boots’ Ta Dah! campaign promoting its No7 cosmetics range uses, for the first time in the retailer’s history, ‘real’ women.
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OpinionComment: A retailer's brand should stand for something in customers' minds
What’s in a name? Well, if you believe Katie Hopkins - the former Apprentice contestant and now chief protagonist and number one villain of daytime TV - everything.
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OpinionComment: M&S campaign has power to persuade womenswear customer to return
Helen Mirren, Tracey Emin, Ellie Goulding, Laura Mvula, Katie Piper and Karen Elson - it’s a roll call of talent you’d expect to see adorn a cover of Vanity Fair.
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GalleryIn pictures: Karen Millen autumn campaign by David Bailey
Fashion retailer Karen Millen has transformed its look for autumn 2013 with a camapaign shot by world-renowned photographer David Bailey.
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OpinionComment: Marks & Spencer's new ad rightly celebrates pioneering women
M&S marketing director Steven Sharp is right in his view that the British have a history of being creative and pioneering, and that the leading ladies in the retailer’s latest TV spot represent just that.