All Marketing & branding articles – Page 79
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NewsTesco Finest to sponsor TV drama Downton Abbey
Tesco Finest is to tie-up with ITV’s flagship drama Downton Abbey, in its first TV sponsorship deal.
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AnalysisCampaign of the week: Littlewoods starts strong with first ad campaign for childrenswear brand
Littlewoods aims to bring Ladybird to a wider audience with its first ad campaign for the popular childrenswear brand.
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OpinionRetail surgery: How can I keep my brand away from unsuitable adverts in the media?
How can I keep my brand away from unsuitable adverts in the media?
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NewsJohn Lewis launches first ad campaign for insurance business
John Lewis is to launch its first TV ad campaign for its home insurance business, signalling a “real step change” in the retailer’s ambitions for its insurance arm.
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NewsStaples aims to win sales from grocers with new back-to-school ad campaign
Staples has launched its largest marketing campaign in three years as it aims to become the destination for kids’ back-to-school equipment.
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NewsVideo: Morrisons unveils its first TV ad for clothing brand Nutmeg
Morrisons has unveiled its first TV advertising for clothing brand Nutmeg with a focus on value for the back-to-school ad.
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NewsStaples launches Back to School TV advertising campaign
Staples is launching a ‘Back to School’ TV ad campaign this weekend, as it seeks to drive footfall and sales in “a very competitive retail space”.
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NewsBoots launches new TV ad celebrating 'real' women
Boots today airs its new TV advert for its No7 own brand make up as part of a marketing campaign featuring “real” women selected through holding castings on the street.
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AnalysisCampaign of the week: Primark's denim campaign hits all the wrong notes
Primark’s new campaign, which promotes the value fashion retailer’s Denim Co brand, showcases its range of jeans but is a missed opportunity to fully exploit digital.
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AnalysisAnalysis: How shoppers weigh up retail value and values
The recent row between Sainsbury’s and Tesco centred on product provenance. What does it mean for consumers?
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NewsBreakfast briefing: Retail news on Amazon, Spar and Morrisons
Retail news round-up August 8, 2013: Amazon introduces digital downloads for video games, Spar UK to launch first TV ad campaign in four years, and Morrisons retains ad agency after review.
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NewsTesco to ramp up Blinkbox marketing with in-store campaign
Movie streaming site Blinkbox is to strengthen its links with parent Tesco with a series of in-store promotions.
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NewsVideo: Sainsbury’s launches tongue-in-cheek ‘Back Tu School’ ads
Sainsbury’s has launched a new advertising campaign for its Tu clothing range which features children testing its school uniforms.
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NewsWaitrose becomes new publisher of Good Food Guide
Waitrose has become the new publisher of the Good Food Guide as it looks to further build on its reputation as “an authority on good food”.
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AnalysisCampaign of the Week: Sainsbury’s press ads were bold but not clear enough on values
Sainsbury’s was angered by the Advertising Standards Authority’s rejection of its complaint about Tesco Price Promise ads and launched a national press advertising campaign to convince consumers that the Tesco pledge compares apples and oranges.
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NewsBreakfast briefing: Retail news on Selfridges, Littlewoods and Spar
Retail news round-up August 2, 2013: Spar UK launches first branded forecourt store, Littlewoods to launch £1.3m kidswear campaignand Selfridges appoints Steak to handle paid search activity.
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NewsAsda to launch more Christmas round pound deals to appeal to cautious mums
Asda is to ramp up its round-pound deals this Christmas as shoppers count their pennies ahead of the festive season.
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NewsBreakfast briefing: Retail news on Sainsbury's, Tesco and Evans Cycles
Retail news round-up August, 2013: Food sales surge in hot weather, Sainsbury’s receives support from the NFU and Evans Cycles EBITDA falls.
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AnalysisAnalysis: Smart TV, dual screening and ads - how TV's role in retail is changing
TV has come a long way since its black and white beginnings. Suzanne Bearne takes a look at the latest developments and the impact interactive TV could have on retail.
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NewsSainsbury’s considers appeal over Tesco Price Promise ads
Sainsbury’s is considering appealing the Advertising Standards Authority’s (ASA) decision on Tesco’s Price Promise after its hopes that its arch-rival’s ads would be banned were quashed this week.