All Marketing & branding articles – Page 79
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OpinionComment: Retailers gear up for Christmas
Get ready, Christmas is almost here. Yes, really. No sooner have the barbecues, pop-up tents and water pistols been consigned to the shed, then retailers’ minds shift towards Christmas.
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AnalysisCampaign of the week: Asda's new ad for George fails to communicate fashion advice
Asda’s new campaign for the autumn collection of its George clothing offer puts product at the centre of the 30-second TV ad but ultimately fails to get its message across.
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NewsJacques Vert Group to launch first cross brand marketing campaign
Jacques Vert Group has launched its first cross-brand marketing campaign as it focuses on widening its audience with an outerwear push.
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Analysis
Campaign of the week: Dunelm's move away from price-led ads highlights its appeal
Dunelm, a rare advertiser, is piloting a move away from price-led TV advertising that, if successful, will become its first nationwide campaign. But will this step change be a hit with shoppers?
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AnalysisAnalysis: Brainwaves and neuromarketing - how retailers can use psychology to influence shoppers
Powerful psychological techniques influence shopper behaviour and the science behind them is becoming more sophisticated, reports Rebecca Thomson.
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AnalysisCampaign of the week: Carphone Warehouse endorses 'stinginess' to win over bargain hunters
Carphone Warehouse’s new advertising campaign hilariously endorses being “tight” to promote the retailer’s value proposition and is designed to position the retailer as a place for bargain hunters looking for a good deal on a phone.
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AnalysisDealing with product controversies: What do retailers need to know?
Asda and Tesco have been forced to withdraw costumes from sale after complaints that they were offensive to the mentally ill. Retail Week takes a look at how retailers should handle such a situation.
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NewsBreakfast briefing: Retail news on TK Maxx and Littlewoods
Retail news round-up September 20, 2013: TK Maxx launches first cross platform ad campaign and Littlewoods unveils its £3m autumn campaign starring Myleene Klass and Mark Wright.
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AnalysisCampaign of the week: Made.com advert aims to make it household name for quality furniture
Made.com is making its passion for quality the focus of its TV advertising debut as the etailer aims to become a household name.
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NewsBhs launches new TV advertising campaign for autumn range
Department store group Bhs has launched a raunchy new advertising campaign aimed at working mothers.
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NewsIn pictures: Kathmandu to launch commuter targeted ad campaign as part of rebrand
Outdoor retailer Kathmandu will next week launch a new campaign targeting commuters fed up with the rat race as part of a rebrand of the outdoor specialist.
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NewsDunelm poised to launch first national TV ad as part of £3m marketing overhaul
Homewares retailer Dunelm is poised to launch its first national TV ad campaign as part of a £3m marketing overhaul which will see it dropping ‘Mill’ from its branding.
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AnalysisAnalysis: Google Glass and Bluetooth Low Energy - the next generation of mobile technology
How can Google Glass and Bluetooth Low Energy be used in retail? Mobile consultancy Somo staged two innovation days to come up with ideas.
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OpinionRetail surgery: How do I plan my shopper marketing campaign objectively?
The choice of media for a shopper marketing campaign is vast and can appear cluttered.
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NewsNearly 50% of shoppers keen to receive personalised offers
Nearly 50% of shoppers would be likely to use a retailer if it provided personalised offers, according to a survey by analytics firm Sas and analyst Conlumino.
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AnalysisAnalysis: What can retailers learn from the One Direction marketing machine?
The music business’ response to the challenges posed by the digital revolution offers useful lessons for retailers.
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OpinionComment: How can retailers turn social influence into sales?
Multiple channels, data mountains, transient customers, cost pressures, product sourcing, short-term fashion trends, constantly increasing customer expectations, personalisation.
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AnalysisCampaign of the week: Debenhams targets fashion-savvy shoppers with new ad
Debenhams has updated its Life Made Fabulous campaign and its autumn 2013 offering is smoother, slicker and, dare I say it, cooler than previous installments.
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NewsHomebase launches social commerce deal
Homebase has launched its first co-buying initiative whereby customers deals on specially selected products with the final price determined by the number of people who sign up to the deal.
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OpinionComment: Retail can cash in on the feel-good factor with TV advertising
I bought shares in Sainsbury’s, Next and Marks & Spencer last month, tangibly supporting my conviction.