All Marketing & branding articles – Page 77
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NewsBreakfast briefing: Retail news on TK Maxx and Littlewoods
Retail news round-up September 20, 2013: TK Maxx launches first cross platform ad campaign and Littlewoods unveils its £3m autumn campaign starring Myleene Klass and Mark Wright.
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AnalysisCampaign of the week: Made.com advert aims to make it household name for quality furniture
Made.com is making its passion for quality the focus of its TV advertising debut as the etailer aims to become a household name.
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NewsBhs launches new TV advertising campaign for autumn range
Department store group Bhs has launched a raunchy new advertising campaign aimed at working mothers.
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NewsIn pictures: Kathmandu to launch commuter targeted ad campaign as part of rebrand
Outdoor retailer Kathmandu will next week launch a new campaign targeting commuters fed up with the rat race as part of a rebrand of the outdoor specialist.
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NewsDunelm poised to launch first national TV ad as part of £3m marketing overhaul
Homewares retailer Dunelm is poised to launch its first national TV ad campaign as part of a £3m marketing overhaul which will see it dropping ‘Mill’ from its branding.
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AnalysisAnalysis: Google Glass and Bluetooth Low Energy - the next generation of mobile technology
How can Google Glass and Bluetooth Low Energy be used in retail? Mobile consultancy Somo staged two innovation days to come up with ideas.
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OpinionRetail surgery: How do I plan my shopper marketing campaign objectively?
The choice of media for a shopper marketing campaign is vast and can appear cluttered.
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NewsNearly 50% of shoppers keen to receive personalised offers
Nearly 50% of shoppers would be likely to use a retailer if it provided personalised offers, according to a survey by analytics firm Sas and analyst Conlumino.
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OpinionComment: How can retailers turn social influence into sales?
Multiple channels, data mountains, transient customers, cost pressures, product sourcing, short-term fashion trends, constantly increasing customer expectations, personalisation.
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AnalysisAnalysis: What can retailers learn from the One Direction marketing machine?
The music business’ response to the challenges posed by the digital revolution offers useful lessons for retailers.
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AnalysisCampaign of the week: Debenhams targets fashion-savvy shoppers with new ad
Debenhams has updated its Life Made Fabulous campaign and its autumn 2013 offering is smoother, slicker and, dare I say it, cooler than previous installments.
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NewsHomebase launches social commerce deal
Homebase has launched its first co-buying initiative whereby customers deals on specially selected products with the final price determined by the number of people who sign up to the deal.
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OpinionComment: Retail can cash in on the feel-good factor with TV advertising
I bought shares in Sainsbury’s, Next and Marks & Spencer last month, tangibly supporting my conviction.
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NewsTopshop chief marketing officer Justin Cooke departs
Topshop chief marketing officer Justin Cooke has left his role after just over a year in the role as global head of marketing Sheena Sauvaire takes over.
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NewsMaplin sponsors Channel 4's Gadget Man with humorous ads
Electronics retailer Maplin is to sponsor its first TV show in its 41-year history as it ties up with Channel 4’s Gadget Man series.
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OpinionComment: Promotions versus Everyday Low Prices at Asda
I notice that Asda is once again saying that Everyday Low Prices (EDLP) is driving its volume growth. Apparently £100m annual EDLP investment will prove more sustainable than going for top-line growth through promotions.
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AnalysisCampaign of the week: Victoria Plumb - the low cost alternative to high street
Bathroom etailer Victoria Plumb’s new campaign is designed to promote low prices by reminding shoppers of its low overheads compared with store-based rivals.
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NewsTesco criticised by advertising watchdog over horse meat advert
Tesco has been criticised by the Advertising Standards Authority (ASA) over an advert it ran that claimed the horse meat scandal had impacted all retailers.
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NewsMarks & Spencer loses customer insight boss Steve Bond
Marks & Spencer’s director of insight Steve Bond, who has worked for the retailer for 22 years, has left the business.
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NewsDebenhams introduces augmented reality as it ramps up marketing activity
Debenhams is stepping up its advertising activity for its autumn/winter collection as it doubles spending on print advertising and introduces in-store augmented reality.