All Marketing & branding articles – Page 84
-
OpinionComment: Marks & Spencer has lost touch with Middle England
Marks & Spencer, along with a number of other stalwart high street brands, has had a tough time recently.
-
OpinionComment: A canter through my horsegate
Nearly two months have passed since my “Ratner moment” in the media, and amazingly I still seem to be in a job.
-
AnalysisCampaign of the week: John Lewis, Shop Spring This April
Department store John Lewis’ eye-catching TV ads win attention because of their emotive stories and big production values.
-
News
Debenhams launches diverse ad campaign starring Paralympic amputee
Debenhams has used an amputee, a glamorous granny and a size 18 model in its new diverse advertising campaign.
-
OpinionComment: Retailing needs a new model to build brand loyalty
“Showrooming” involves customers visiting a store to seek advice or to experience a product, but completing the purchase elsewhere.
-
NewsMorrisons considers complaining to ASA over Tesco Price Promise
Grocer Morrisons is considering complaining to the Advertising Standards Authority (ASA) about Tesco’s Price Promise.
-
AnalysisCampaign of the week: H&M Conscious Collection
H&M has once again turned to the power of celebrity to promote its wares, but its new ad’s eye-catching visuals are what really sets it apart from the competition.
-
AnalysisAnalysis: How social networks can play a part in making the sale
Facebook stores have yet to convince shoppers as a transactional channel, but social networks shouldn’t be written off.
-
OpinionComment: Coherence, consistency, and completeness are key
Today’s consumers live complex lives. At every turn, they are bombarded with information and advice.
-
NewsClose encounters of the customer kind
Argos has launched collectable figures of the extraterrestrial family that stars in its advertising campaign.
-
AnalysisCampaign of the week: Asda Price Lock
Asda’s new TV advert, which cheekily casts a mother as the ‘Chancellor of the Checkout’, proved worthy of a media melee.
-
OpinionRetail surgery: How do I know if affiliate marketing is right for my business?
How do I know if affiliate marketing is right for my business?
-
NewsShoppers back price-matching schemes as Sainsbury’s makes Tesco complaint
Shoppers have thrown their weight behind grocers’ price-matching schemes as controversy over Tesco’s Price Promise promotion mounts.
-
NewsBargain Booze passes on Budget beer cuts before new TV ads air
Off-licence chain Bargain Booze is to pass on Chancellor George Osborne’s price cut on beer duty ahead of an Easter marketing push.
-
NewsGlobal pop star Beyoncé is the new face of fashion retailer H&M
Global pop star Beyoncé is the new face of Swedish fashion retailer H&M and will appear in television and print ads for the retailer.
-
AnalysisCampaign of the week: French Connection, Make a Scene
French Connection’s creative new campaign puts shoppers in the director’s chair to construct a film promoting its latest collection.
-
OpinionComment: Tesco’s Price Promise scheme raises own-label debate
Battle lines have been drawn this week between Tesco and Sainsbury’s, with Justin King, blasting Tesco’s Price Promise scheme.
-
NewsThe Range to launch TV adverts fronted by Laurence Llewelyn-Bowen
Furniture specialist The Range is set to launch a new TV advertising campaign fronted by Laurence Llewelyn-Bowen with the strapline ‘If we don’t sell it, you don’t need it’.
-
NewsVideo: Asda launches Budget-themed advert for Price Lock promotion
Asda has released a new TV advert and price promotion focused on today’s Budget as it looks to highlight pressure on consumer spending.
-
OpinionComment: Special retail occasions are reasons to celebrate
The best retailers are the ones that give their customers a good reason to part with their hard-earned cash.