All Marketing & branding articles – Page 82
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OpinionComment: Retailers need to learn that trust starts on the shop floor
Reports out this week have revealed that Tesco has launched a new marketing campaign as part of Philip Clarke’s plans to reinvigorate its fresh food offer.
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NewsRiver Island targets US and Australia with online marketing push
River Island has embarked on a new online advertising programme as it works to increase its brand awareness in international markets.
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NewsTesco unveils Love Every Mouthful marketing campaign
Tesco has unveiled the details of its new Love Every Mouthful advertising campaign as it looks to revive its fresh food image as supermarkets compete fiercely on quality rather than just price.
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AnalysisCampaign of the week: Sainsbury’s ad aims to help parents give kids summer holiday fun
The new Sainsbury’s campaign is well timed for the school summer holidays and continues the grocer’s ‘Live well for less’ mantra.
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GalleryIn pictures: French Connection teams up with Rankin for naked ad campaign
French Connection has teamed up with celeb photographer Rankin to create a new marketing campaign that features naked models.
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NewsTesco to launch new TV marketing campaign to revive food image
Tesco is poised to launch a new marketing campaign as part of chief executive Philip Clarke’s plans to reinvigorate its fresh food offer to turn around the UK business.
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AnalysisCampaign of the week: The Co-operative's new food ad - too festive for some?
The Co-operative Food’s new summer campaign turns seasonal advertising convention on its head with an advert that frames the sunny months as “the most wonderful time of the year”.
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AnalysisAnalysis: Loyalty cards - How retailers are using the data
Grocers have used loyalty scheme data to enhance product offers, stores and promotions. Glynn Davis considers how much more potential it holds.
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OpinionRetail surgery: How can retailers differentiate between the short and long-term effects of advertising?
How can retailers differentiate between the short and long-term effects of advertising?
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OpinionRetail surgery: How can I improve performance using multichannel engagement?
How can I improve performance using multichannel engagement?
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NewsRiver Island to launch second Rihanna collection this autumn
River Island is set to launch a second collection with Rihanna this autumn building on the first spring range with the popstar earlier this year.
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AnalysisCampaign of the week: Halfords new ad aims to get UK cycling
The Tour de France features some of the world’s elite cyclists, but Halfords’ new campaign aims to place the brand at the heart of the UK’s growing fondness for cycling, which is anything but elitist.
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NewsCarphone Warehouse partners with Kate Moss for accessories collection
Carphone Warehouse has collaborated with supermodel Kate Moss to develop a range of fashion accessories for smartphones and tablets.
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NewsShopper marketing ‘next battleground for retailers’, says WPP chief Martin Sorrell
Understanding how target shoppers behave across different channels is set to be the next biggest battleground for retailers, according to advertising supremo WPP chief executive Martin Sorrell.
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AnalysisInternational analysis: Kroger plans to accelerate growth with new strategy
On the back of another quarter of solid trading, US supermarket giant Kroger has added colour to its various investment initiatives.
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AnalysisCampaign of the week: B&Q, Unloved Rooms
B&Q’s new campaign, voiced by actor Rob Brydon, urges shoppers to “reinvigorate the DIY sector” and encourages Britain to turn neglected living spaces from “the unloved into the unbelievable”.
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OpinionRetail surgery: Will shoppers pay more for good customer experience?
Will shoppers pay more for good customer experience?
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OpinionRetail surgery: How can I use digital signage to make a difference in my stores?
How can I use digital signage to make a difference in my stores?
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NewsKiddicare marketing boss Alison Lancaster departs for McArthurGlen
Kiddicare chief marketing officer and Morrisons marketing director for online non-food Alison Lancaster has left the business.
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NewsArgos to crowdsource new name for alien baby
Argos is offering its Twitter followers the chance to shape the lives of the alien stars of its advertising in a new TV campaign that launches today.