All Marketing & branding articles – Page 82
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OpinionComment: Retailers are leading the charge at Cannes Lions
This week sees Adland decamping to Cote D’Azur, for the Cannes Lions Festival.
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NewsMajestic Wine turns focus on social media after shelving TV advertising
Drinks specialist Majestic Wine is to focus on increasing its average basket size from its existing customer base after shelving its TV advertising campaign.
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NewsPoundland revamps its in-store marketing as it launches new campaign
Poundland has overhauled its in-store marketing to improve navigation as it launches a new campaign.
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OpinionComment: Retailers need to understand the new generation of consumers
Just when retailers thought they had digital and multichannel cracked, there is now a potentially bigger nightmare
on the horizon, one that could threaten the existence of some: Generation Y. -
AnalysisCampaign of the week: Holland & Barrett, Ask us Anything
Holland & Barrett’s new ‘Ask us Anything’ campaign boasts that the retailer will offer customers 20% off if its staff cannot answer a shopper’s query about its health foods and supplements.
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NewsAsda fights back at Aldi by slashing prices on fresh food and produce
Asda is fighting back against Aldi’s meteoric growth by lowering the price of goods that its weekly shoppers flock to buy from the booming German discounter.
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NewsB&Q to create emotional link with Unloved Rooms adverts
DIY retailer B&Q is to launch a marketing campaign designed to create a more emotional connection between its brand and customers and put the retailer “front of mind” as a source of advice and inspiration.
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OpinionComment: Are loyalty cards still relevant to consumers?
I remember 18 years ago when Tesco launched Clubcard that David Sainsbury disparagingly called the initiative “electronic Green Shield Stamps”.
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AnalysisCampaign of the week: Aldi, Like Brands. Only Cheaper - Nappies
Earlier this year the big grocers attempted to plug the gap in the market left by FMCG giant Kimberly-Clark after it pulled its Huggies brand from the UK by embarking on an advertising offensive.
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AnalysisCampaign of the week: Appliances Online, AO, Let’s Go
Appliances Online’s first TV advertising is an off-the-wall comic campaign that should help build brand awareness for the pure-play electricals retailer.
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AnalysisAnalysis: Halfords’ strategy should put retailer on road to recovery
A recent slump in profits has forced Halfords to reassess its strategy, but the retailer’s new chief executive is confident he knows the best route forward.
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OpinionRetail surgery: How can I develop a stronger relationship with my customers?
How can I develop a stronger relationship with my customers?
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AnalysisCampaign of the week: M&S, Make Today Delicious
Marks & Spencer’s new campaign, linking summer occasions with its food and meal deals proposition, positions it as the go-to destination for barbecues, picnics and Sunday roasts come June.
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AnalysisVideo: Marks & Spencer's most memorable ads under Steven Sharp
As M&S marketing guru Steven Sharp is set to leave the retailer, Retail Week takes a look at some of his most memorable campaigns.
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Analysis
Campaign of the week: Go Outdoors, It’s Safe To Go Outdoors
Go Outdoors celebrates the arrival of more traditional spring weather with a humorous campaign that is a change in tack from its previously more strait-laced marketing.
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OpinionRetail surgery: How can I improve my use of marketing emails?
How can I improve my use of marketing emails?
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NewsAsda boss insists low prices will drive loyalty as like-for-likes rise 1.3%
Asda has ploughed money into its digital operations while throwing its weight behind a sustained low-price strategy amid a grocery market awash with promotions.
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Opinion
Blog: Customer loyalty tools help Notcutts nurture growth
We’re about to kick off a new customer relationship management (CRM) and loyalty initiative with the garden and outdoor specialist Notcutts.
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NewsPoundland hits back at rivals as it cuts prices to 97p
Poundland has initiated an audacious price-war by charging shoppers just 97p in locations where arch rivals including 99p Stores have opened up.
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NewsMarks & Spencer to debut new food advertising campaign
Marks & Spencer is poised to debut a new advertising campaign for its food offer which will carry the strapline ‘Make Today Delicious’.