All Marketing & branding articles – Page 81
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NewsTesco to launch new TV marketing campaign to revive food image
Tesco is poised to launch a new marketing campaign as part of chief executive Philip Clarke’s plans to reinvigorate its fresh food offer to turn around the UK business.
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AnalysisAnalysis: Loyalty cards - How retailers are using the data
Grocers have used loyalty scheme data to enhance product offers, stores and promotions. Glynn Davis considers how much more potential it holds.
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AnalysisCampaign of the week: The Co-operative's new food ad - too festive for some?
The Co-operative Food’s new summer campaign turns seasonal advertising convention on its head with an advert that frames the sunny months as “the most wonderful time of the year”.
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OpinionRetail surgery: How can I improve performance using multichannel engagement?
How can I improve performance using multichannel engagement?
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OpinionRetail surgery: How can retailers differentiate between the short and long-term effects of advertising?
How can retailers differentiate between the short and long-term effects of advertising?
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NewsRiver Island to launch second Rihanna collection this autumn
River Island is set to launch a second collection with Rihanna this autumn building on the first spring range with the popstar earlier this year.
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AnalysisCampaign of the week: Halfords new ad aims to get UK cycling
The Tour de France features some of the world’s elite cyclists, but Halfords’ new campaign aims to place the brand at the heart of the UK’s growing fondness for cycling, which is anything but elitist.
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NewsCarphone Warehouse partners with Kate Moss for accessories collection
Carphone Warehouse has collaborated with supermodel Kate Moss to develop a range of fashion accessories for smartphones and tablets.
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NewsShopper marketing ‘next battleground for retailers’, says WPP chief Martin Sorrell
Understanding how target shoppers behave across different channels is set to be the next biggest battleground for retailers, according to advertising supremo WPP chief executive Martin Sorrell.
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AnalysisCampaign of the week: B&Q, Unloved Rooms
B&Q’s new campaign, voiced by actor Rob Brydon, urges shoppers to “reinvigorate the DIY sector” and encourages Britain to turn neglected living spaces from “the unloved into the unbelievable”.
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AnalysisInternational analysis: Kroger plans to accelerate growth with new strategy
On the back of another quarter of solid trading, US supermarket giant Kroger has added colour to its various investment initiatives.
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OpinionRetail surgery: How can I use digital signage to make a difference in my stores?
How can I use digital signage to make a difference in my stores?
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OpinionRetail surgery: Will shoppers pay more for good customer experience?
Will shoppers pay more for good customer experience?
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NewsKiddicare marketing boss Alison Lancaster departs for McArthurGlen
Kiddicare chief marketing officer and Morrisons marketing director for online non-food Alison Lancaster has left the business.
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NewsArgos to crowdsource new name for alien baby
Argos is offering its Twitter followers the chance to shape the lives of the alien stars of its advertising in a new TV campaign that launches today.
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NewsThe Co-op unveils summer TV ad with tongue-in-cheek Christmas soundtrack
The Co-operative Food has unveiled a bold summer TV advertising campaign which uses Christmas music to soundtrack a sunny barbecue.
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OpinionComment: Cannes Lions evidences omnichannel's importance to marketing
It was a week of big parties, big celeb twitter chatter and some fantastic work showcasing how marketing communications is changing towards an omnichannel model.
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AnalysisCampaign of the week: Burberry, Burberry Kisses
Burberry has teamed with Google to create an interactive campaign that delivers consumers a romantic, digital love letter sealed with a virtual kiss.
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AnalysisRetail Week's 25th anniversary: Marketing that made an impact
Over the past two decades, effective advertising has become more crucial than ever to retailers. Nick Hughes looks at some of the most iconic campaigns from the past 25 years.
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AnalysisRetail Week's 25th anniversary: 25 moments that defined retail
We take a look at some of the landmark moments in retail over the last quarter-century. Do you remember when..?