All Marketing & branding articles – Page 83
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AnalysisCampaign of the week: Tesco, F&F Summer 2013
The evolution of Tesco clothing brand F&F continues with a campaign promoting the fashion credentials of its new summer collection.
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NewsWaitrose shrugs off southern image as northern sales outpace south
Grocer Waitrose steals market share from rivals as its northern stores perform better than southern shops.
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NewsWhite Stuff hires former TK Maxx director as marketing boss
Quirky fashion retailer White Stuff has hired Julian Baker from STA Travel as its new marketing director.
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NewsSports Direct launches sports news website to win new customers
Sports Direct has launched a sports news website dedicated to breaking exclusive stories in a bid to connect with new customers.
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NewsTesco-owned Blinkbox to debut humorous ad campaign
Tesco-owned movie and TV streaming service Blinkbox is set to debut a new tongue-in-cheek advertising campaign which pokes fun at rivals Lovefilm and Netflix.
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AnalysisCampaign of the week: Evans Cycles, The Great Evans Cycles Trade-in
Evans Cycles’ clever new campaign promotes its trade-in scheme by showing shoppers that there are better things to do with their unused bikes.
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NewsQuirky new Specsavers advert depicts shortsighted vet
Specsavers will air the latest installment in its ‘Should’ve gone to Specsavers’ TV campaign on Saturday, depicting a shortsighted vet.
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NewsThe Garden Centre Group hires former Waitrose head of marketing communications
The Garden Centre Group has appointed former Waitrose head of marketing communications Sarah Fuller as its marketing director.
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News
Walmart begins marketing selected new brand launches
Walmart has begun marketing selected new brand launches using more experiential promotional tactics.There will be increased promotional events in Walmart parking lots and outside stores in ‘mobile brand boxes’.Initiatives could range from interactive simulators and games to pop-up demonstration areas.
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NewsGeorge at Asda launches weather responsive advertising
Asda’s George clothing brand has today launched a new advertising campaign which highlights its plan for “weather-proofing the nation” and reacts to unseasonable conditions.
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NewsVideo: Furniture giant Ikea opens pop-up shops in London train stations
Ikea has opened pop-up shops in London train stations Liverpool Street and Waterloo as part of its ‘make more of your garden’ campaign.
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InterviewInterview: Chris Bush’s plan to turn Tesco into a brand of choice
Despite the grocer suffering its first fall in profits for 20 years, its UK managing director is confident he can deliver on Philip Clarke’s plan to make it loved again.
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AnalysisAnalysis: Lessons from the UK’s fastest growing retailers
Zolfo Cooper’s report on the UK’s 10 fastest growing retailers reveals lessons for the rest of the industry.
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AnalysisCampaign of the week: BrandAlley, Alice All Grown Up
Fashion etailer BrandAlley’s Alice in Wonderland-themed campaign is designed to show that luxury on a budget is no fantasy.
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OpinionRetail surgery: How can retailers leverage big data and overcome loyalty card fatigue?
How can retailers leverage big data and overcome loyalty card fatigue?
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OpinionBlog: Tesco launches Iron Man 3 augmented reality app
Supermarket giant Tesco has developed an augmented reality app to tie up with the release of Iron Man 3.
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NewsBoots partners with Weetabix in pay-by-picture trial
Boots has teamed up with breakfast cereal Weetabix to enable customers to purchase a breakfast snack with a picture of it.
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AnalysisCampaign of the week: High and Mighty, The Lengths We Go To
N Brown-owned fashion retailer High and Mighty’s new outdoor advertising campaign aims to broaden the brand’s appeal.
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NewsBrandAlley challenges perceptions of discount sites with new ad
Etailer BrandAlley has unveiled an ad campaign designed to improve the perception of discount fashion.
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News
Albert Heijn introduces economy private-label line
Dutch grocery retailer Ahold’s domestic Albert Heijn division has introduced an economy private-label line called AH Basic. The retailer is gradually replacing its Euro Shopper own-brand with the new line.According to Ahold, the quality of AH Basic products is more consistent than those in the Euro Shopper range and, as ...