All Marketing & branding articles – Page 75
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NewsMarks & Spencer's Leading Ladies campaign brings fashion boost
Marks & Spencer boss Marc Bolland has insisted there are signs of improving performance in the crucial womenswear category as lines featured in its Leading Ladies campaign sold well.
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OpinionComment: Marks & Spencer can learn from Primark’s success
Marks & Spencer boss Marc Bolland this week found himself unveiling a drop in first-half pre-tax profits on the same day as high street rival Primark announced rocketing full-year results.
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NewsAsda slashes budget for Christmas campaign to invest in price
Asda has slashed investment in its Christmas advertising campaign and blasted rivals’ “celebrity filled” ads.
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AnalysisVideo: Tesco shoppers on its face scanning scheme
Tesco’s scheme to scan customers’ faces at the till to determine their age and sex for advertisers has split opinion.
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OpinionComment: Tesco’s face scanners do not go far enough
Tesco’s plan to use face scanners to target advertising at customers certainly comes as a surprise.
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NewsVideo: Aldi unveils Christmas ad as it hits recruitment trail
Aldi has unveiled its Christmas TV ad which features characters telling the viewer which Aldi products they like.
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NewsVideo: Debenhams to launch Christmas advert on Wednesday
Debenhams will air its Christmas advert on Wednesday featuring new music star Foxes.
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NewsVideo: Waitrose puts community at centre of Christmas ad
Upmarket grocer Waitrose has focused its Christmas TV advert on its community work for a second successive year.
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NewsVideo: Co-op Christmas ad highlights convenient locations
The Co-op has unveiled its Christmas TV advert which highlights the benefits of its vast store estate.
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OpinionComment: The grocery battle heats up as Lidl and Aldi target more affluent customers
Discount supermarket chain Lidl has launched its first television advertising campaign in the UK in its latest attempt to grab middle class shoppers from the likes of Tesco and Sainsbury’s.
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AnalysisCampaign of the week: Shop Direct's Very advert to stand out for festive party goers
Shop Direct’s new eye-catching campaign for its Very brand uses special effects in the setting of an office Christmas party to promote its partywear range in the run up to the festive season.
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NewsJacques Vert Group launches department store-style outlet format
Mature womenswear business Jacques Vert Group is launching a new department store-style outlet format for all nine of its brands.
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NewsVery and John Lewis take centre stage in ITV's Christmas Shopping Wars tonight
Retail will take centre stage on prime time ITV tonight as companies including Very and John Lewis discuss their plans for the festive period in ‘Christmas Shopping Wars’.
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NewsAldi’s march unstoppable as it steals share from big four
Aldi’s relentless quest to tempt middle-class palates gained added bite this week as new data revealed the extent of custom it has swallowed up from the big four.
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NewsThe Range launches Christmas ad as profits rise
The Range has launched a Christmas ad showcasing its ‘surprising’ product quality and prices and full-year profits have soared.
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NewsMorrisons grows new customers by 150% using phone data
Morrisons has increased its number of new and reactivated customers by 150% by targeting postal areas where people shopped with other grocers.
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NewsMarks & Spencer adds fairy tale magic to Christmas campaign
Marks & Spencer has added some fairy tale magic to its Christmas campaign, which features stars such as Helena Bonham-Carter.
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AnalysisCampaign of the week: DFS hopes festive fulfilment pledge will win customers over
DFS promises in its new campaign that it will deliver sofas on time for Christmas, but it is questionable whether this fulfilment pledge will be enough to sway consumers to make such a big investment in the run-up to the festive holiday.
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NewsSainsbury’s Brand Match advert banned by watchdog
Sainsbury’s has been forced to make amendments to a marketing campaign for its Brand Match price matching service.
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GalleryIn pictures: Oasis launches first celebrity partnership with The Saturdays singer Mollie King
Oasis has today launched its first celebrity partnership with singer Mollie King from girl band The Saturdays.