All Marketing & branding articles – Page 75
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AnalysisCampaign of the week: Sainsbury's ambitious Christmas ad risks being too divisive
Sainsbury’s ambitious festive campaign is a radical step-change for the grocer, but it is questionable whether the ad is what shoppers really want from Christmas advertising.
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NewsSupermarkets misleading shoppers with promotions, Which? survey finds
Supermarkets are still selling products with misleading multibuy promotions, according to research by Which?
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OpinionComment: Retailers' Christmas ads - the good, the bad and the ugly
Mid-November and it’s little more than a week since stores were festooned with vampire costumes and we’d all been merrily sending a week’s wages up in multicoloured smoke.
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NewsBreakfast briefing: Retail news on Marks & Spencer, business rates and supermarkets
Retail news round-up November 18, 2013: M&S unveils its Christmas food ad, Chancellor George Osborne under pressure to tackle business rates and Which? finds supermarkets have been misleading shoppers with promotions.
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NewsOddbins launches 'light relief' Mother Christmas marketing campaign
Oddbins hopes to give consumers light relief amid a flurry of emotionally charged festive ads with its Mother Christmas marketing campaign.
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Analysis12 ways for retailers to appeal to mums
Mums are a vital consumer group for many retailers. Retail Week worked with Discovery Research to find out how businesses can appeal to them.
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AnalysisAnalysis: Is Asda’s five-year strategy the right one?
Asda president and chief executive Andy Clarke today unveiled a five-year strategy called Redefining Value Retailing. Retail Week takes a look at the plan in detail.
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NewsVideo: Sainsbury’s unveils documentary-style Christmas ad
Sainsbury’s has made a radical departure from its usual festive advertising with its new campaign which features videos submitted by ordinary people.
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AnalysisCampaign of the week: M&S's epic ad to charm shoppers to its stores over Christmas
Marks & Spencer’s new campaign is an epic showstopper that should provide enough Christmas spirit to inspire shoppers to visit the retailer over the festive season.
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NewsVideo: The Perfume Shop targets prime time TV with Christmas ad
The Perfume Shop will air its Christmas TV ad this evening and will target prime time shows as it aims to boost its audience.
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NewsBreakfast briefing: Retail news on JD Sports, Sainsbury's, Halfords and Selfridges
Retail news round-up November 13, 2013: JD Sports takes stake in Tiso; Sainsbury’s to launch Christmas campaign; Holland & Barrett hires marketing agency; Selfridges marketing director departs; Halfords ad banned and Scottish retail sales rise.
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NewsVideo: Asda puts focus on value in Christmas ad
Asda has put value at the centre of its Christmas advertising campaign as it bids to win shoppers from rivals.
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NewsVideo: Boots airs Christmas TV ad depicting generous moody teenager
Boots has launched its Christmas TV ad, which depicts a seemingly moody teenager who decides to spread some Christmas cheer.
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OpinionComment: Looking for the right balance between intrusive and effective ads
Whilst I’m not necessarily representative of all men aged 18 to 35, if I stand in front of the Tesco OptimEyes screen and it displays an ad tailored to me in a petrol station, Mini Babybel and Costa might find a lot of its ad inventory being used.
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NewsArgos teams up with ITV for interactive Christmas campaign
Multichannel retailer Argos has linked up with broadcaster ITV to run a Christmas campaign which it describes as a marketing first.
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AnalysisCampaign of the week: Lidl adverts miss middle-class consumer target
Lidl is targeting middle-class consumers with its first nationwide TV campaign promoting its Deluxe Christmas range.
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OpinionBlog: Tesco's UK marketing director David Wood on the 2013 Christmas campaign
Christmas is my favourite time of year. With just over 6 weeks to go, I am getting very excited and we know many of our customers are already planning theirs too.
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NewsVideo: Tesco digs out home videos for nostalgic Christmas ad
Tesco has struck a nostalgic tone with its Christmas TV advert as the grocer looks to win spend over the vital Christmas period.
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AnalysisAnalysis: John Lewis Christmas ad campaign - hit or miss?
It’s that time of year many have been waiting for. The anticipation has been building since the first signs of winter really begun emerging last month. It’s the release of the John Lewis Christmas advertising campaign.
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NewsVideo: Morrisons launches Christmas TV ad
Morrisons has launched its Christmas TV advertising campaign featuring presenters Ant and Dec.