All Marketing & branding articles – Page 76
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NewsBreakfast briefing: Retail news on Waitrose, Robbie Williams and Sainsbury's
Retail news round-up October 18, 2013: Waitrose to start selling beef bone marrow and Ikea to launch integrated marketing campaign
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AnalysisCampaign of the week: Morrisons promotion fails to truly reward loyal customers
Morrisons is the first grocer to launch its Christmas advertising, but this campaign raises a question over whether its festive promotional tactics will work.
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AnalysisAnalysis: Apps are here to stay, so how can retailers best use them?
The boom in smartphones has given rise to new forms of marketing. Jennifer Whitehead assesses how retailers and brands are using apps to target customers.
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NewsBreakfast briefing: Retail news on Waitrose and Ikea
Retail news round-up October 17, 2013: Waitrose to start selling beef bone marrow and Ikea to launch integrated marketing campaign
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NewsThe Works launches loyalty scheme in 'value sector first'
Discount bookseller and stationer The Works has launched a loyalty scheme, which it has called a first for the value sector.
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OpinionComment: Make your business the perfect fit for customers
It’s a bit of a chicken and egg type of question about what came first: the retailer or the customer? Does the retailer meet the needs of the consumer or create them?
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NewsJaeger outlines five-year strategy to revamp brand and draw on heritage
Jaeger has unveiled plans to rebuild its UK business before expanding internationally as part of a five-year strategy that includes returning it to the black by next year.
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AnalysisAnalysis: Cost-conscious consumption is here to stay
Shopping habits have changed dramatically since the onset of the recession as consumers sought ways to spend less in the harsh economic environment. But when the good times return, which habits will remain?
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OpinionRetail surgery: How can data be used to drive personalisation?
Retailers are striving to deliver relevant and personalised experiences across all shopping channels.
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NewsJohn Lewis fills 'gap in armoury' with launch of its first loyalty scheme
John Lewis is to launch its first loyalty scheme as it aims to build knowledge of its customers and fill a “gap in its armoury”, Retail Week can reveal.
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NewsBreakfast briefing: Retail news on Ted Baker and Home Bargains
Retail news round-up October 10, 2013: Ted Baker launches ‘tongue-in-cheek’ fashion and style blog; Home Bargains plans 400 new stores as it builds new £70m warehouse
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OpinionComment: What Twitter's IPO will mean for retail advertisers
Twitter has become the latest big name in tech to announce plans to list on the stock market. Following Facebook’s IPO earlier this year, Twitter is said to be hoping to raise $1bn when it floats on the New York Stock Exchange (NYSE).
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NewsSir Philip Green mulls using Kate Moss to launch Topshop in China
Topshop may use its newly-inked partnership with model Kate Moss as a springboard to launch in mainland China next year.
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OpinionComment: Retailers gear up for Christmas
Get ready, Christmas is almost here. Yes, really. No sooner have the barbecues, pop-up tents and water pistols been consigned to the shed, then retailers’ minds shift towards Christmas.
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NewsJacques Vert Group to launch first cross brand marketing campaign
Jacques Vert Group has launched its first cross-brand marketing campaign as it focuses on widening its audience with an outerwear push.
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AnalysisCampaign of the week: Asda's new ad for George fails to communicate fashion advice
Asda’s new campaign for the autumn collection of its George clothing offer puts product at the centre of the 30-second TV ad but ultimately fails to get its message across.
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Analysis
Campaign of the week: Dunelm's move away from price-led ads highlights its appeal
Dunelm, a rare advertiser, is piloting a move away from price-led TV advertising that, if successful, will become its first nationwide campaign. But will this step change be a hit with shoppers?
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AnalysisCampaign of the week: Carphone Warehouse endorses 'stinginess' to win over bargain hunters
Carphone Warehouse’s new advertising campaign hilariously endorses being “tight” to promote the retailer’s value proposition and is designed to position the retailer as a place for bargain hunters looking for a good deal on a phone.
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AnalysisAnalysis: Brainwaves and neuromarketing - how retailers can use psychology to influence shoppers
Powerful psychological techniques influence shopper behaviour and the science behind them is becoming more sophisticated, reports Rebecca Thomson.
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AnalysisDealing with product controversies: What do retailers need to know?
Asda and Tesco have been forced to withdraw costumes from sale after complaints that they were offensive to the mentally ill. Retail Week takes a look at how retailers should handle such a situation.