All Marketing & branding articles – Page 109
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OpinionRetail surgery: What does 'shopper marketing' mean?
I keep hearing the term ‘shopper marketing’. What does it mean?
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NewsWe’re getting back on track, insists Clarke
As Tesco reports dip in like-for-likes, ‘confident’ Sainsbury’s goes on attack.
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OpinionThe shifting battleground on price
Tesco announces a new price initiative and the media proclaim a price war.
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NewsWaitrose launches 'biggest ever' value campaign
Supermarket group Waitrose has launched its “biggest ever” value campaign to emphasise its competitiveness as shoopes keep a close eye on spending.
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NewsEBay launches ad campaign to promote its Fashion Outlet
EBay has unveiled a new advertising campaign to promote its Fashion Outlet.
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NewsMarks & Spencer asks suppliers for contribution to store overhaul programme
Marks & Spencer is seeking a contribution from suppliers towards the cost of its £600m store revamp programme.
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NewsM&S gives its Christmas ads the X Factor
This year’s X Factor contestants are reportedly set to front the Marks and Spencer’s Christmas ad campaign.
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AnalysisTesco ‘Big Price Drop’
Viewers of Sunday night’s The X Factor and Downton Abbey were hit with Tesco’s offensive during the ad breaks with its Big Price Drop campaign.
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AnalysisWhen the going gets tough
In his new book Tough Calls, Allan Leighton examines the difficult job of making the right decisions in difficult times. In this extract from the book, he looks at how retailers responded – and emerged stronger – when the banking crisis struck
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NewsTesco’s rivals fight back
Tesco’s rivals stepped up their marketing this week to hit back at the grocer’s £500m price cuts.
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OpinionTesco and the supermarket price wars
So the Tesco Panzers have launched an autumn blitzkrieg pricing offensive and Reichsleiter Brasher has fired the opening £500m salvo in the mother of all supermarket price wars.
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News'Authenticity' key to celebrity branding, says Tommy Hilfiger
The ubiquity of celebrity culture and emergence of social media means the basis of tie-ups between stars and fashion firms has changed, legendary designer Tommy Hilfiger told the World Retail Congress.
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NewsBoux Avenue appoints new brand and marketing director
Lingerie chain Boux Avenue has appointed Laura Perrin, formerly of French Connection, as brand and marketing director.
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AnalysisSainsbury’s 'Live Well for Less’
After six years of ‘Try Something New Today’, Sainsbury’s has tried something new and come up with a new strapline – ‘Live Well for Less’.
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NewsTesco to invest £500m in price cuts
Tesco is to invest £500m into lowering the price of everyday grocery items and simplify its promotions as it seeks to boost its flagging UK business.
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AnalysisHow can retailers stay relevant?
Building longevity into a brand and staying one step ahead of both demanding consumers and the competition is a constant challenge. Rebecca Thomson asks how retailers can make sure they’re still relevant and still here in years to come
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NewsTesco speculation prompts price war fears
Speculation is mounting that grocery and general merchandise giant Tesco is preparing to launch a price offensive next week, sparking concern of a new price war.
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AnalysisHow to snare student shoppers
The half a million undergraduates preparing to start higher learning in the UK are a valuable customer group for retailers and the secret to their wallets is all in communication. Rebecca Thomson reports.
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NewsAnn Summers teams up with TOWIE to launch first TV ad campaign
Lingerie specialist Ann Summers is to launch its first television campaign teaming with reality programme The Only Way Is Essex (TOWIE).
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NewsTesco strikes back in JS Ulster price tussle
Tesco has gone head to head with Sainsbury’s in Northern Ireland following Sainsbury’s launch of its price guarantee scheme last month.