All Marketing & branding articles – Page 109
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AnalysisLovehoney ‘Live a sexier life’
Sex toy etailer Lovehoney stirred up predictable amounts of outrage in the the Daily Mail last week after its first TV ad aired on daytime TV.
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OpinionHow can we win back customers’ trust?
One of the most striking findings of this year’s Retail Proposition Strength Index, launched by OC&C at the World Retail Congress two weeks ago, was that customers’ trust in retail brands is in sharp decline.
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NewsWar of words over Asda own-label market share claims
Supermarket group Sainsbury’s has rejected a claim made by Asda chief executive Andy Clarke at yesterday’s IGD Convention about the pair’s respective own-label market shares.
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OpinionPrice wars are fine, but what about the suppliers?
Another day, another price war. Or so it feels. Great news for shoppers on a budget, terrible news for suppliers.
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NewsAsda launches 'price war' on toys
Asda has kicked off a price war on toys in the run up to the crucial festive period as it launches a new TV ad campaign that takes it head-to-head with Argos.
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NewsRival grocers 'can't get near Morrisons on pricing' says Dalton Phillips
Morrisons chief executive Dalton Philips said Sainsbury’s exclusion of his business from its Brand Match programme is testament to Morrisons’ price-competitiveness.
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NewsSainsbury's to launch Brand Match nationwide on Wednesday
Supermarket group Sainsbury’s is to launch its Brand Match price initiative across the UK from Wednesday as grocery competition hots up.
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NewsSainsbury's poised to extend Brand Match across UK
Supermarket group Sainsbury’s is to launch its Brand Match price promise nationwide after testing the idea in Northern Ireland.
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AnalysisWaitrose 'You’ll be surprised at what you’ll find'
Waitrose has a bit of a challenge on its hands when it comes to its food, fashion and home store in Canary Wharf.
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OpinionRetail surgery: What does 'shopper marketing' mean?
I keep hearing the term ‘shopper marketing’. What does it mean?
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NewsWe’re getting back on track, insists Clarke
As Tesco reports dip in like-for-likes, ‘confident’ Sainsbury’s goes on attack.
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OpinionThe shifting battleground on price
Tesco announces a new price initiative and the media proclaim a price war.
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NewsWaitrose launches 'biggest ever' value campaign
Supermarket group Waitrose has launched its “biggest ever” value campaign to emphasise its competitiveness as shoopes keep a close eye on spending.
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NewsEBay launches ad campaign to promote its Fashion Outlet
EBay has unveiled a new advertising campaign to promote its Fashion Outlet.
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NewsMarks & Spencer asks suppliers for contribution to store overhaul programme
Marks & Spencer is seeking a contribution from suppliers towards the cost of its £600m store revamp programme.
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NewsM&S gives its Christmas ads the X Factor
This year’s X Factor contestants are reportedly set to front the Marks and Spencer’s Christmas ad campaign.
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AnalysisTesco ‘Big Price Drop’
Viewers of Sunday night’s The X Factor and Downton Abbey were hit with Tesco’s offensive during the ad breaks with its Big Price Drop campaign.
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AnalysisWhen the going gets tough
In his new book Tough Calls, Allan Leighton examines the difficult job of making the right decisions in difficult times. In this extract from the book, he looks at how retailers responded – and emerged stronger – when the banking crisis struck
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NewsTesco’s rivals fight back
Tesco’s rivals stepped up their marketing this week to hit back at the grocer’s £500m price cuts.
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OpinionTesco and the supermarket price wars
So the Tesco Panzers have launched an autumn blitzkrieg pricing offensive and Reichsleiter Brasher has fired the opening £500m salvo in the mother of all supermarket price wars.