All Marketing & branding articles – Page 111
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News
Co-op relaunches Truly Irresistible in sales push
Co-operative Group has revamped its own-brand premium range this week to drive sales.
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NewsDixons to drive profit through its Knowhow service division
Electricals group Dixons could add “tens of millions” to profits with a push into services through its Knowhow division, group chief executive John Browett believes.
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NewsNew Look chief marketing officer departs
Nick Cross, the chief marketing officer of New Look, is the latest executive to depart the business after less than six months in the role.
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NewsNew Look showcases real women in ad campaign
Fast fashion chain New Look has today launched a summer advertising campaign starring ‘real women’.
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OpinionTried and trusted
By harnessing social media retailers can give customers what they want, says Rick Bendel.
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NewsSuperdrug launches loyalty card scheme
Superdrug is to go head-to-head with rival Boots with the launch of its own loyalty card next week.
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AnalysisWhy fast fashion can be eco-fashion
H&M is resolved to prove that low-priced fashion can still be green. Gemma Goldfingle interviews UK managing director Magnus Olsson to find out why the retailer is on a mission to improve its eco-image.
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NewsTesco to rein in category growth with home focus
Tesco group chief executive Phil Clarke has signalled that the retailer’s non-food, non-fashion offer will focus on product for the home and garden rather than further experimentation with items such as gold and cars.
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Opinion
Bricks and brands
My last article focused on the transience of retail brands versus the resilience of those in consumer goods (adieu Ratners; re-bonjour Perrier).
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NewsArgos pushes new products in a bid to combat tough trading
Multichannel general merchandise giant Argos is to move into new product categories as it chases growth in tough trading conditions, which led to a plunge in profits.
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NewsMarks & Spencer bids for kidswear market share in tie-up with ITV
Marks & Spencer is to launch its first dedicated kidswear TV ad as part of a multimedia campaign including a tie-up with ITV and Britain’s Got Talent.
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NewsFeelunique looks to loyalty for growth
Beauty etailer Feelunique.com is to launch a loyalty scheme this month and a subscription service later this year as it seeks to drive growth.
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NewsDebenhams to trial 'online shops' in store
Debenhams is to pilot ‘online shops’ within its mid-sized department stores in a bid to grow its market share in today’s stagnant market.
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News
Software optimises Boden’s content
Fashion etailer Boden has increased sales and conversion rates after installing software to help it find the optimum way of presenting its content.
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NewsNew TJ Hughes owners to address sourcing after rescue refinancing
The new chairman of TJ Hughes has refinanced the discount department store business and set out to address its sourcing strategy after soaring costs and slumping margins drove the business to the brink.
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NewsAnn Summers pulls Your S&M campaign after Marks & Spencer threatens legal action
Lingerie and saucy toys specialist Ann Summers is pulling its Your S&M promotional campaign - a cheeky parody of Marks & Spencer’s marketing - after the high street giant threatened legal action.
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AnalysisCan you crack America?
It is the world’s largest retail market, but UK store chains struggle in the US. With international expansion a boardroom priority, Charlotte Hardie considers the traps retailers should avoid to succeed in America.
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NewsTesco returns to focusing on fashion for mums with new F&F campaign
Tesco is to change the focus of its fashion advertising to reconnect with its core clothing customers of mums with young families.
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OpinionRetail surgery: I am keen to take advantage of new product placement rules for UK TV programmes. What should I be aware of to ensure I get the exposure I pay for?
I am keen to take advantage of new product placement rules for UK TV programmes. What should I be aware of to ensure I get the exposure I pay for?