All Marketing & branding articles – Page 110
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AnalysisActing on impulse
What constitutes impulse shopping? Is it just as prevalent at a time when budgets are tight? Charlotte Hardie finds out how retailers can boost the number of products bought on a whim
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AnalysisVIDEO: M&S unveils new autumn TV ads
Marks & Spencer has unveiled its new womenswear autumn TV ads which will be screened on ITV1 from tonight (September 7).
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NewsMarks & Spencer strengthens brand marketing team
Marks & Spencer has bolstered its marketing team to help achieve chief executive Marc Bolland’s aim of turning some of its ‘labels into real brands’.
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NewsDebenhams claims retail world-first with smartphone innovation
Department store group Debenhams has claimed a retail world-first after deploying innovative smartphone technology to bring print ads to life.
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NewsBurberry switches marketing spend into digital media
Luxury fashion group Burberry now allocates 60% of its marketing budget to digital media – more than three times the average.
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NewsWhite Stuff pushes ‘community’ retail
Lifestyle fashion retailer White Stuff is launching initiatives such as Swap Shops and Book Clubs as it aims to maintain footfall and make its stores community hubs.
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GalleryIn pictures: M&S drafts in new celebs to front brand ad campaigns
Marks & Spencer has drafted in new celebrity faces to front print, in-store and online campaigns which focus for the first time on brands including Autograph.
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AnalysisThe wrong type of customer?
Brands spend millions finely tuning their image, so what can they do when the ‘wrong sort of customer’ starts buying into them, asks Gemma Goldfingle
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NewsJohn Lewis to launch fashion campaign for autumn 2011
John Lewis is to launch an outdoor and press campaign for its autumn 2011 fashion on September 5.
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OpinionStrictly come M&S
Marks & Spencer’s move into the world of TV light entertainment looks, at first sight, a questionable strategy.
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NewsM&S becomes exclusive fashion partner for The X Factor
Marks & Spencer has been named the exclusive fashion partner of The X Factor, the search-for-a-star TV show.
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NewsAsda accuses WHSmith of 'ripping off' back-to-school shoppers
Asda has accused WHSmith of “rip-off” stationery prices as the battle for back-to-school sales heats up.
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AnalysisAnn Summers: A rampant rebrand
After a difficult spell Ann Summers has recaptured its mojo with a rebrand. By Gemma Goldfingle
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AnalysisIn-store events in a digital world
In-store events are a good way to draw the crowds. But in today’s digital world, have customers’ expectations of these footfall-driving extravaganzas changed? Alison Clements reports
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OpinionThe new era of retail marketing
A retail marketing team’s job today is nothing like that of even five years ago.
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AnalysisCrowd sourcing for retailers
Crowd sourcing can form the basis of brilliant marketing. Rebecca Thomson finds out how retailers can use their customer base to inform their campaigns
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AnalysisAffiliate marketing: Online retailers’ best friend
Affiliate marketing is invaluable for retailers, but many forget its value in promoting full-price product. Alison Clements looks at how to get more from your affiliate marketing budget
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AnalysisHow to mix digital marketing campaigns with traditional media
As the digital world continues to grow apace, it leaves retailers in a quandary. How should traditional media marry with digital marketing campaigns? Sarah Butler reports
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AnalysisLocation-based marketing
Appealing to local shoppers using location-based marketing is becoming more effective as mobile technology is connecting retailers right to the customer
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AnalysisSainsbury’s and Jamie Oliver
The grocer and the celebrity chef are to part company, but how will Sainsbury’s maintain its successful advertising?