All Marketing & branding articles – Page 110
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NewsRetailers react to campaigners' calls to reconsider News of the World advertising
Retailers are closely monitoring developments in the News of the World phone-hacking scandal as campaigners put pressure on big companies to reconsider their advertising with the Sunday tabloid.
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NewsLocal loyalty schemes boost independent retailers, study shows
Local loyalty schemes can help boost high street trading in independent stores, a study has shown.
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AnalysisArgos launches £4m ad campaign to promote same-day collection
Multichannel retailer Argos is to launch a £4m advertising campaign, including TV, radio and online, to promote its same-day collection service for online orders.
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OpinionThe importance of promotions
At the supermarket recently a staff member on the public address system announced the latest offers available.
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AnalysisThe not-so-usual suspects
Customers are increasingly defying stereotypes, so fitting them into traditional marketing segments is getting harder. Rebecca Thomson finds out how to deal with the changes
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OpinionTime to mobilise
Retailers need to capitalise on how mobile devices are changing habits, says Simon Burke
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AnalysisThe new advertising landscape
Cannes Lions has crowned Ikea advertiser of the year - the first retailer to win the accolade. But what makes a great advertiser? Rebecca Thomson discovers a new dawn for retail advertising
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GalleryThe fairytale continues
Twice as large as its previous store, Disney Store’s new branch on Oxford Street boasts a host of innovative features. John Ryan reports.
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NewsHobbyCraft ups sales with sharper pricing
HobbyCraft’s new chief executive Catriona Marshall has turned around a sales decline at the arts and crafts retailer by realigning its pricing stance.
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AnalysisKatie Bickerstaffe
Katie Bickerstaffe, Group marketing, people and property director, Dixons Retail.
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NewsTopps Tiles aims to outperform with brand focus
Topps Tiles will focus on brand building through more marketing as it seeks to outperform the market in its second half.
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OpinionRetail surgery: Is near field communications’ marketing potential being overlooked?
Is near field communications’ marketing potential being overlooked by retailers and brands?
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NewsMarks & Spencer raids Arcadia for brand director
Marks & Spencer has raided arch-rival Sir Philip Green’s Arcadia to complete the make-up of its restructured senior marketing team.
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NewsHobbyCraft unveils new branding and store concept
Arts and crafts retailer HobbyCraft has unveiled a new store concept and rebranding to appeal to a younger audience.
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AnalysisThe rise of personalised offers
Faster, cheaper technology means personalised offers traditionally produced by the big grocers are now in reach of every retailer. Alison Clements finds out how retailers are doing it.
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NewsSally Scott set to leave marketing role at Selfridges
Selfridges marketing director Sally Scott is to leave the department store business.
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AnalysisWhat role will data play in a multichannel world?
As multichannel shopping continues to evolve, sources of customer data are multiplying. Rebecca Thomson looks at how to cope with the developments and what they could mean for retailers
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NewsHalfords Autocentres potential impresses
Halfords’ Autocentres business is expected to offer “attractive medium-term earnings benefit” to the car parts and bikes retailer, said analysts that attended an investor trip last week.
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AnalysisHappily ever after for Waterstone’s?
Rising ebook sales and the competition from grocers have made life tough for Waterstone’s. Nicola Harrison finds out how the bookseller can be turned around under new ownership.
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News
Co-op relaunches Truly Irresistible in sales push
Co-operative Group has revamped its own-brand premium range this week to drive sales.