All Marketing & branding articles – Page 113
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AnalysisWhy fast fashion can be eco-fashion
H&M is resolved to prove that low-priced fashion can still be green. Gemma Goldfingle interviews UK managing director Magnus Olsson to find out why the retailer is on a mission to improve its eco-image.
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NewsArgos pushes new products in a bid to combat tough trading
Multichannel general merchandise giant Argos is to move into new product categories as it chases growth in tough trading conditions, which led to a plunge in profits.
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Opinion
Bricks and brands
My last article focused on the transience of retail brands versus the resilience of those in consumer goods (adieu Ratners; re-bonjour Perrier).
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NewsTesco to rein in category growth with home focus
Tesco group chief executive Phil Clarke has signalled that the retailer’s non-food, non-fashion offer will focus on product for the home and garden rather than further experimentation with items such as gold and cars.
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NewsMarks & Spencer bids for kidswear market share in tie-up with ITV
Marks & Spencer is to launch its first dedicated kidswear TV ad as part of a multimedia campaign including a tie-up with ITV and Britain’s Got Talent.
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NewsNew TJ Hughes owners to address sourcing after rescue refinancing
The new chairman of TJ Hughes has refinanced the discount department store business and set out to address its sourcing strategy after soaring costs and slumping margins drove the business to the brink.
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News
Software optimises Boden’s content
Fashion etailer Boden has increased sales and conversion rates after installing software to help it find the optimum way of presenting its content.
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NewsDebenhams to trial 'online shops' in store
Debenhams is to pilot ‘online shops’ within its mid-sized department stores in a bid to grow its market share in today’s stagnant market.
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NewsFeelunique looks to loyalty for growth
Beauty etailer Feelunique.com is to launch a loyalty scheme this month and a subscription service later this year as it seeks to drive growth.
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NewsAnn Summers pulls Your S&M campaign after Marks & Spencer threatens legal action
Lingerie and saucy toys specialist Ann Summers is pulling its Your S&M promotional campaign - a cheeky parody of Marks & Spencer’s marketing - after the high street giant threatened legal action.
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AnalysisCan you crack America?
It is the world’s largest retail market, but UK store chains struggle in the US. With international expansion a boardroom priority, Charlotte Hardie considers the traps retailers should avoid to succeed in America.
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OpinionRetail surgery: Point of sale seems to just add clutter to my store. How can I make it work harder for me?
Point of sale seems to just add clutter to my store. How can I make it work harder for me?
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OpinionRetail surgery: I am keen to take advantage of new product placement rules for UK TV programmes. What should I be aware of to ensure I get the exposure I pay for?
I am keen to take advantage of new product placement rules for UK TV programmes. What should I be aware of to ensure I get the exposure I pay for?
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NewsTesco returns to focusing on fashion for mums with new F&F campaign
Tesco is to change the focus of its fashion advertising to reconnect with its core clothing customers of mums with young families.
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NewsHalfords promotes services through ad campaign
Halfords has launched an ad campaign that promotes its service proposition to target families wanting to get away this Easter and make the most of the extra Bank Holidays and milder weather.
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NewsHolland & Barrett pilots loyalty scheme
Health food retailer Holland & Barrett is piloting a customer loyalty programme.
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NewsJack Wills banned from re-printing 'provocative' catalogue
Young fashion chain Jack Wills has been banned from re-printing its latest catalogue after complaints the images it featured were inappropriate for young teenagers.
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NewsNew Range ads pitched to drive summer spend
Home and garden retailer The Range has launched its first national TV ad campaign to encourage viewers to spruce up their homes for summer.
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NewsKingfisher aims to grow by attracting reluctant DIY-ers
DIY giant Kingfisher is prioritising making DIY easier for customers and continued global expansion as it approaches the next stage of its strategy under boss Ian Cheshire.
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NewsClinton Cards fights profit fall with loyalty scheme
Clinton Cards is launching a loyalty card in June in an attempt to win customers in a difficult market after group pre-tax profit slumped from £20m to £12m in the first half to January 30.