All Marketing & branding articles – Page 112
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AnalysisThe new advertising landscape
Cannes Lions has crowned Ikea advertiser of the year - the first retailer to win the accolade. But what makes a great advertiser? Rebecca Thomson discovers a new dawn for retail advertising
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GalleryThe fairytale continues
Twice as large as its previous store, Disney Store’s new branch on Oxford Street boasts a host of innovative features. John Ryan reports.
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NewsTopps Tiles aims to outperform with brand focus
Topps Tiles will focus on brand building through more marketing as it seeks to outperform the market in its second half.
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AnalysisKatie Bickerstaffe
Katie Bickerstaffe, Group marketing, people and property director, Dixons Retail.
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NewsHobbyCraft ups sales with sharper pricing
HobbyCraft’s new chief executive Catriona Marshall has turned around a sales decline at the arts and crafts retailer by realigning its pricing stance.
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OpinionRetail surgery: Is near field communications’ marketing potential being overlooked?
Is near field communications’ marketing potential being overlooked by retailers and brands?
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NewsMarks & Spencer raids Arcadia for brand director
Marks & Spencer has raided arch-rival Sir Philip Green’s Arcadia to complete the make-up of its restructured senior marketing team.
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NewsHobbyCraft unveils new branding and store concept
Arts and crafts retailer HobbyCraft has unveiled a new store concept and rebranding to appeal to a younger audience.
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AnalysisHappily ever after for Waterstone’s?
Rising ebook sales and the competition from grocers have made life tough for Waterstone’s. Nicola Harrison finds out how the bookseller can be turned around under new ownership.
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NewsHalfords Autocentres potential impresses
Halfords’ Autocentres business is expected to offer “attractive medium-term earnings benefit” to the car parts and bikes retailer, said analysts that attended an investor trip last week.
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AnalysisWhat role will data play in a multichannel world?
As multichannel shopping continues to evolve, sources of customer data are multiplying. Rebecca Thomson looks at how to cope with the developments and what they could mean for retailers
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NewsSally Scott set to leave marketing role at Selfridges
Selfridges marketing director Sally Scott is to leave the department store business.
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AnalysisThe rise of personalised offers
Faster, cheaper technology means personalised offers traditionally produced by the big grocers are now in reach of every retailer. Alison Clements finds out how retailers are doing it.
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News
Co-op relaunches Truly Irresistible in sales push
Co-operative Group has revamped its own-brand premium range this week to drive sales.
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NewsDixons to drive profit through its Knowhow service division
Electricals group Dixons could add “tens of millions” to profits with a push into services through its Knowhow division, group chief executive John Browett believes.
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NewsNew Look chief marketing officer departs
Nick Cross, the chief marketing officer of New Look, is the latest executive to depart the business after less than six months in the role.
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NewsNew Look showcases real women in ad campaign
Fast fashion chain New Look has today launched a summer advertising campaign starring ‘real women’.
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NewsSuperdrug launches loyalty card scheme
Superdrug is to go head-to-head with rival Boots with the launch of its own loyalty card next week.
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OpinionTried and trusted
By harnessing social media retailers can give customers what they want, says Rick Bendel.