All Marketing & branding articles – Page 114
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NewsCo-op focuses on non-food as grocery growth slows
The Co-operative Group is to ramp up its online non-food online operations but expects the grocery market to remain tough.
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NewsTesco forced to cap PriceCheck refunds
Tesco has shrugged off initial teething problems with its new PriceCheck guarantee and said it remains committed to the promotion, despite having to cap refunds after some shoppers were making claims of more than £100.
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NewsFlintoff fronts Morrison’s ‘Let’s Celebrate’ ad campaign
Morrison’s has launched a new ad campaign on the ‘Let’s Celebrate’ theme, designed to key into the wave of upcoming red letter days and bank holidays.
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OpinionUp close and personal
Find an innovative way to build a relationship with your customer, says Jacqueline Gold
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NewsBoden launches social network to boost loyalty
Catalogue and online retailer Boden has launched its own social network to help customers engage with the brand and drive loyalty.
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OpinionBrands and mortar
The 20th annual Retail Week Conference last week featured a self-deprecating tour de force by the former owner of the most calamitous brand in Retail Week’s lifetime.
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OpinionRetail surgery: Will mobile phone discount vouchers become the new face of loyalty schemes?
Will mobile phone discount vouchers become the new face of loyalty schemes and how can we, as a retail brand, ensure they are used to our advantage?
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NewsVideo: Marks & Spencer shifts marketing focus
Marks & Spencer will tomorrow launch its spring advertising campaign featuring the use of ‘Only at Your M&S’ branding for the first time and including its first menswear TV ad.
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OpinionRetail surgery: When is the best time to send an email marketing message so that it gets the best response?
When is the best time to send an email marketing message so that it gets the best response?
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AnalysisPutting the customer at the heart of the business
Sir Terry Leahy’s Clubcard revolutionised how Tesco did business and changed the way retailers learn about customers. Rebecca Thomson finds out how it started and where it goes from here
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AnalysisNot just a campaign
The perception of Marks & Spencer has been transformed in the seven years that Sir Stuart was at the helm. Its Your M&S advertising campaign was central to that, says Charlotte Hardie
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NewsPerfume Shop expands shop-in-shops
The Perfume Shop is to open more shop-in-shops in sister retailer Superdrug and will roll out a loyalty scheme later this year.
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NewsNew Look to feature in Channel 4 show
High street fashion chain New Look is to appear in the first product placement and advertiser-funded programme (AFP) on Channel 4.
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NewsCarphone Warehouse to push android sales through TV campaign
Carphone Warehouse is launching a TV campaign tomorrow that will promote android sales through a 3D animated green character.
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OpinionThe UK still holds the key to JLP’s expansion
Wednesday was a big day for Mick Murphy, John Lewis delivery driver and partner for 25 years.
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NewsJamie Oliver returns in Sainsbury's Comic Relief ad
Celebrity chef Jamie Oliver will star in a new TV campaign for Sainsbury’s encouraging staff and shoppers to get into the Comic Relief spirit.
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AnalysisAah! Bicester
Bicester Village has sales figures to die for, Prada and Gucci as tenants, and attracts some of the highest spending customers in Europe. Rebecca Thomson pays a visit to unearth its secret
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NewsTesco drives Clubcard loyalty online
Tesco is rolling out its online Clubcard services as it seeks to ramp up its digital operation.
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AnalysisKnowing the unknown
Preparing for the unexpected is critical to supply chain success. Alison Clements looks at how retailers can react more quickly to changes in demand
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NewsAldi launches ‘Like brands only cheaper’ TV ads
Hard discounter Aldi has kicked off an advertising campaign this week to highlight what it claims is the big brand quality of its products.