All Marketing & branding articles – Page 114
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AnalysisPutting the customer at the heart of the business
Sir Terry Leahy’s Clubcard revolutionised how Tesco did business and changed the way retailers learn about customers. Rebecca Thomson finds out how it started and where it goes from here
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AnalysisNot just a campaign
The perception of Marks & Spencer has been transformed in the seven years that Sir Stuart was at the helm. Its Your M&S advertising campaign was central to that, says Charlotte Hardie
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NewsPerfume Shop expands shop-in-shops
The Perfume Shop is to open more shop-in-shops in sister retailer Superdrug and will roll out a loyalty scheme later this year.
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NewsNew Look to feature in Channel 4 show
High street fashion chain New Look is to appear in the first product placement and advertiser-funded programme (AFP) on Channel 4.
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NewsCarphone Warehouse to push android sales through TV campaign
Carphone Warehouse is launching a TV campaign tomorrow that will promote android sales through a 3D animated green character.
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OpinionThe UK still holds the key to JLP’s expansion
Wednesday was a big day for Mick Murphy, John Lewis delivery driver and partner for 25 years.
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NewsJamie Oliver returns in Sainsbury's Comic Relief ad
Celebrity chef Jamie Oliver will star in a new TV campaign for Sainsbury’s encouraging staff and shoppers to get into the Comic Relief spirit.
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AnalysisAah! Bicester
Bicester Village has sales figures to die for, Prada and Gucci as tenants, and attracts some of the highest spending customers in Europe. Rebecca Thomson pays a visit to unearth its secret
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NewsTesco drives Clubcard loyalty online
Tesco is rolling out its online Clubcard services as it seeks to ramp up its digital operation.
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AnalysisKnowing the unknown
Preparing for the unexpected is critical to supply chain success. Alison Clements looks at how retailers can react more quickly to changes in demand
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NewsAldi launches ‘Like brands only cheaper’ TV ads
Hard discounter Aldi has kicked off an advertising campaign this week to highlight what it claims is the big brand quality of its products.
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NewsCrew Clothing targets 50% online sales rise
Fashion retailer Crew Clothing is gunning to increase its online sales by 50% this year as it strengthens its multichannel operation.
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NewsAsda hits back in row over price guarantee
Asda marketing chief Rick Bendel is confident the advertising regulator will dismiss rivals’ complaints about its 10% cheaper guarantee.
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Analysis
Not just a pretty face
Successful collaborations between retailers and celebrities now require the famous faces to do much more than just smile for the camera.
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NewsAvon launches social networking site
Door-to-door beauty specialist retailer Avon has launched a social networking site to connect its sales people with new and existing customers.
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NewsJohn Lewis denies change to price matching policy
John Lewis has denied claims that it has altered the terms and conditions of its Never Knowingly Undersold price matching policy after rewording its pledge.
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NewsTesco puts pressure on Asda’s Price Guarantee
The grocery war between the big four has been further stoked this week as Tesco lodged another complaint about Asda’s Price Guarantee.
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AnalysisLoyal to the last
Loyalty cards are back in fashion but gaining competitive edge from the rich source of customer data they generate is easier said than done.
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NewsB&Q signs up Kirstie Allsopp and George Clarke as part of home improvement campaign
DIY giant B&Q has signed up TV property experts Kirstie Allsopp and George Clarke as part of its campaign to make home improvement easier.
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NewsSainsbury's ramps up promotions
Sainsbury’s is offering romantics half price Champagne for Valentine’s Day alongside its other raft of promotions.