All Marketing & branding articles – Page 123
-
NewsPromotions not easing, says Sainsbury’s Justin King
Sainsbury’s chief executive Justin King has said there is “no sign yet that the level of promotions have tailed off” across the big four grocers.
-
NewsDobbies picks new system for in-store signage
Tesco-owned garden centre chain Dobbies has overhauled its promotional signage system to drive efficiencies in-store.
-
OpinionRetail’s best are coming from FMCG marketing
Many retail executives with initial FMCG careers can establish their credentials as brand marketers turned super-marketers.
-
News
20 faces of Benetton
The winners of the global online casting competition held by Italian fashion giant Benetton have been announced.
-
News
Molton Brown replaces ecommerce platform
Molton Brown is to replace its website platform with a system from ATG as a step towards its international e-commerce expansion.
-
NewsLouis Vuitton loses Google battle
Google has won its long-running legal battle with Louis Vuitton over the use of the online giants Adwords service.
-
News
Home Depot introduces ‘Spring Black Friday’ promotions
DIY giant Home Depot is introducing “Spring Black Friday” promotions, with discounted prices on items such as plants, lawn care, outdoor electricals, eco-friendly gardening products, patio and grills.The promotions will occur throughout March and April.Home Depot executive vice-president for merchandising Craig Menear said: “Spring is our Christmas. Traffic in ...
-
Opinion
This is not just consigned to the dustbin
A big day for M&S today as the legendary “this is not just…” food advertising slogan has been consigned to history.
-
NewsMarks & Spencer reveals new advertising strategy
Marks & Spencer will this week unveil changes to its advertising including the replacement of its famous “Not just…” food strapline with “Because…”.
-
-
NewsPrinciples is Debenhams’ most successful launch yet
Debenhams’ unprecedented marketing campaign featuring disabled models has proved so successful it will consider rolling it out to more stores this summer.
-
NewsHomebase fires back at B&Q price offensive
Home Retail-owned home enhancement chain Homebase has returned fire at B&Q, which last week launched a price-led advertising campaign targeting its arch-rival as the key Easter season approaches.
-
NewsBrand Alley launches ad campaign to educate consumers
Private sales site Brand Alley has launched an ad campaign to try to educate consumers about how private sales operate, as it guns to double its customer base from 100,000 to 200,000 this year.
-
OpinionSexy products are more interesting...
Entrepreneurs thrive on selling products that they find sexy, says Malcolm Walker
-
GalleryOracle Retail Week Awards in pictures: Retailers celebrate the best in the business
Retail’s biggest names gathered for this year’s Oracle Retail Week Awards to mark the industry’s many achievements. BBC star Jeremy Vine handed out the prizes
-
NewsB&Q ads challenge Homebase on price
B&Q has fired the first salvo in what could be a savage price war in the DIY sector as the home improvement giant takes aim at rival Homebase.
-
NewsSuperGroup to expand and launch marketing campaign after IPO
SuperGroup will use the £125m the expected float will raise to open 20 stores and launch a marketing campaign, founder Julian Dunkerton said.
-
NewsWaitrose hires celebrity chefs as ‘food ambassadors’
Waitrose has hired celebrity chefs Delia Smith and Heston Blumenthal to act as food ambassadors for the brand.
-
NewsJohn Lewis boosts promotional materials with new printers
Department store chain John Lewis has introduced Xerox DocuColor printers to all of its stores allowing it to produce promotional materials more easily on site.
-
AnalysisGuerrilla marketing gets results for retailers
They may smack of gimmickry but guerrilla marketing techniques can have far-reaching results and could warrant a place in retailers’ communications campaigns.