All Marketing & branding articles – Page 124
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NewsNext and John Lewis ramp up campaigns
Next and John Lewis will today launch major TV campaigns as they seek to further push their points of difference to customers.
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NewsTesco launches first social networking site
Tesco has launched a social networking site aimed at people taking part in or supporting Cancer Research UK’s Race for Life.
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NewsIdeal Shopping Direct plots anniversary offers to spur sales spike
Ideal Shopping Direct is celebrating its 10th anniversary this week with a weekend of giveaways and promotions in what it expects to be its biggest weekend of sales this year.
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AnalysisWhat’s the benefit of retailers’ TV exposure?
Can participation in a TV show be beneficial to a retailer’s image or is it a gamble that can do long-term damage?
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OpinionA pop-up own-goal
Pop-up stores are a great way to inject some fresh, new, creative blood into the retail mix of a flagging shopping centre. But if shoppers know that another one’s coming soon, pop-ups’ guerrilla-like nature is undermined.
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NewsEBay to build fashion presence with adverts
EBay UK is to launch a marketing drive to promote its style credentials and change customer perceptions as it prepares to debut a dedicated fashion area on its site next week.
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OpinionAim high for long-term loyalty
Loyalty is more about products and service, and less about promotions, says Jacqueline Gold
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NewsWaterstone’s hosts London ‘Tweet-up’
Waterstone’s last week conducted its first ‘Tweet-up’ - a real-life meeting organised via social networking site Twitter - and revealed plans to hold more around the country.
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NewsTesco to be official supermarket of England World Cup team
Tesco has been confirmed as the official supermarket of England’s World Cup team.
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NewsSports Direct launches TV ads to cement sector leadership
Sportswear retailer makes TV ad debut to bolster its position and drive global profit ambitions.
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OpinionBolland can refine M&S execution
There is scope for executional improvement throughout M&S so that the promise of the ads is fully reflected in what the customer finds in-store. Perhaps that will be Bolland’s biggest impact.
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Analysis
Retailers prepare to tap World Cup fever
Retailers were said to have coined in £1.25bn from the 2006 World Cup but will recession-hit shoppers have football fever this time?
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News
20 faces of Benetton
The winners of the global online casting competition held by Italian fashion giant Benetton have been announced.
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OpinionRetail’s best are coming from FMCG marketing
Many retail executives with initial FMCG careers can establish their credentials as brand marketers turned super-marketers.
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NewsDobbies picks new system for in-store signage
Tesco-owned garden centre chain Dobbies has overhauled its promotional signage system to drive efficiencies in-store.
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NewsPromotions not easing, says Sainsbury’s Justin King
Sainsbury’s chief executive Justin King has said there is “no sign yet that the level of promotions have tailed off” across the big four grocers.
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OpinionIs management shake-up just the start for Metro?
Metro Group has announced a shake-up of its leadership and unveiled a new corporate logo ahead of its 2009 results conference. The shuffling of senior management mainly affects the trade group’s Metro Cash & Carry division, and reflects a significant structural change there.
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News
Molton Brown replaces ecommerce platform
Molton Brown is to replace its website platform with a system from ATG as a step towards its international e-commerce expansion.
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NewsLouis Vuitton loses Google battle
Google has won its long-running legal battle with Louis Vuitton over the use of the online giants Adwords service.
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News
Home Depot introduces ‘Spring Black Friday’ promotions
DIY giant Home Depot is introducing “Spring Black Friday” promotions, with discounted prices on items such as plants, lawn care, outdoor electricals, eco-friendly gardening products, patio and grills.The promotions will occur throughout March and April.Home Depot executive vice-president for merchandising Craig Menear said: “Spring is our Christmas. Traffic in ...