All Marketing & branding articles – Page 124
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OpinionFactors that define retail success
The trading climate to come will magnify the differences between the strong and the weak. So what are those differences?
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OpinionRetail surgery: My business has increased the number of promotions it is doing - how can I ensure my strategy is effective?
My business has increased the number of promotions it is doing - how can I ensure my strategy is effective?
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NewsMorrisons hopes England World Cup backing will drive footfall
Morrisons retail director Mark Gunter expects the grocer’s support of England’s FIFA World Cup 2018 bid to drive new shoppers to its stores.
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NewsQuiksilver and Roxy campaign to raise water shortage awareness
Quik thinking Boardwear brands Quiksilver and Roxy are launching a pan-European ad campaign online and in stores to raise awareness of water shortage.
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AnalysisAndy Bond: Asda is ready for battle ahead
Asda hasn’t become ‘boring’ and is approaching 2010 in an aggressive mood with a raft of new initiatives, chief executive Andy Bond tells Jennifer Creevy
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NewsMorrisons to back England World Cup bid
Morrisons has joined forces with the Football Association to be official supermarket of the England bid to host the 2018 World Cup.
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OpinionLet shoppers feel the love
If we don’t win over the consumer cynics, retail could be in for a tough ride says Jacqueline Gold
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NewsPaperchase stung by Twitter design furore
Paperchase has admitted errors in its handling of design plagiarism allegations, which provoked an online outcry.
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NewsB&Q sets out plan for blog-style tool to forge online community
B&Q plans to bolster customer interaction on its website in a bid to drive sales and develop its online community.
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AnalysisLoyalty schemes gain in importance across Europe
Loyalty schemes are rising in importance across Europe as retailers attempt to gain and retain shoppers in a post-recessionary environment.
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NewsPaperchase ‘chastened’ by Twitter uproar over copied artwork
Paperchase has withdrawn four products and apologised to an artist whose work was copied in their design after a week of intense online criticism of the retailer.
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NewsPaperchase forced to defend itself after Twitter campaign
Stationery and card specialist Paperchase was forced to defend itself yesterday after being targeted by a Twitter campaign.
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National retailers join Barclaycard reward scheme
Barclaycard Freedom has signed its first national retailers to join 30,000 companies that were invited to participate in the new reward scheme.
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French Connection targets premium customers with latest ad campaign
French Connection has unveiled its latest ad campaign, one of its highest profile pushes since the legendary FCUK launch in 1997.
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M&S unveils star list for spring ad campaign
Marks & Spencer has signed a raft of new names to feature in its spring 2010 advertising campaign.
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NewsNectar becomes most popular loyalty card scheme
The Nectar Card has become the most popular loyalty card in the UK with 16.8m people now using the card.
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AnalysisIn-store marketing: Get to the point
Retailers are increasingly in favour of decluttering stores, so what’s the future for in-store marketing?
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NewsWaitrose links with chefs for top-end line
Waitrose has this week launched a high-end range in collaboration with three top chefs as it seeks to reinforce its position as a food specialist.
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NewsTM Lewin casts net wider with social networking
TM Lewin has added a social networking area to its website to try to reach new customers and bolster its international presence.
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NewsAsda changes strategy as market share stalls
Asda has said it would consider using vouchers again as part of its promotional mix after revealing it was “pleased” with the response from its unprecedented coupon offer last week.