All Marketing & branding articles – Page 36
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NewsMove of the week: Alessandra Bellini joins Tesco
This week’s move sees Tesco boss Dave Lewis return to his old stomping ground and finally appoint a successor to Robin Terrell.
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NewsThe Co-op accelerates plan to boost new members
The Co-op has accelerated plans to boost its membership and is aiming to recruit one million new members by the end of 2017.
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NewsThe risk of brand dilution in etail marketplaces
For some retailers, it is accepted that commerce will eventually be dominated by a few global marketplaces.
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NewsToday in retail: Brexit needn’t mean retail blues
Among the looming “challenges” flagged in Super Thursday’s trading updates, Brexit no doubt featured in the minds of many.
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AnalysisProfile: Tesco's new brand-builder Alessandra Bellini
When Alessandra Bellini was named Tesco’s new chief customer officer this week, many in UK retail would have been unfamiliar with the Unilever big-hitter.
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Analysis20 chief executives you should follow on Twitter
When the soon-to-be most powerful man in the world is making announcements on everything from foreign to business policy on Twitter, can you afford to ignore it?
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OpinionOpinion: How to capitalise on January's health kick
The healthy snack market has grown at a phenomenal rate over the past five years, outpacing its less nutritious counterparts by a mile.
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NewsMove of the week: Fiona Lambert joins Dunelm
Dunelm’s recruitment of Fiona Lambert as product director is a strong appointment from a retailer that currently seems to be doing many things right.
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NewsWatch: Tesco launches new ‘Food Love Stories’ campaign
Tesco has launched a new campaign as part of a drive to increase the focus on its food quality credentials.
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OpinionOpinion: How Lovehoney got its licence to thrill
Lovehoney co-founder Neal Slateford writes how eye-catching licensing deals helped grow the etailer’s sales from £15m to £60m in five years.
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AnalysisAnalysis: Can Jaeger recapture its heyday?
Jaeger’s recent exodus of senior staff is the latest volatility to hit the retailer, which has had more than its fair share of turbulence.
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OpinionOpinion: Voice search is the next mobile frontier
Ongoing technological change means being ‘mobile first’ is no longer enough to guarantee retail success.
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GalleryIn pictures: Six of the best Christmas windows
There is more to the season of goodwill than Santa, reindeer and elves when it comes to creating a window display.
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AnalysisAnalysis: Who won the battle of the Christmas ads?
The battle for the best Christmas ad is well and truly under way. Two advertising supremos sift the turkeys from the crackers.
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NewsWatch: H&M's Wes Anderson-directed Christmas ad
H&M has unveiled its cinematic Christmas advert, directed by US film-maker Wes Anderson and starring Adrien Brody.
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NewsAgent Provocateur launches Ménage à Trois WhatsApp chat
Agent Provocateur has launched a ‘Ménage à Trois’ WhatsApp chat feature to allow couples to shop with its agents.
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OpinionOpinion: Black Friday may drag spend forward from 2017
This weekend is likely to be one of the busiest of the year for many retailers.
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NewsLidl to lower prices based on shoppers' tweets
Discounter Lidl has launched a social campaign that allows shoppers to lower prices on its products by tweeting about them.
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VideoWatch: Five of the best John Lewis parodies
Love it or hate it, everyone has an opinion on the John Lewis advert, especially its fellow retailers.
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AnalysisTesco: Five takeaways from the grocer’s strategy briefing
Tesco’s top brass have updated on the progress being made on reinvigorating the business. Here we draw out some key points.