All Marketing & branding articles – Page 34
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OpinionOpinion: Why the new M&S ad campaign is lost on me
Advertising exec Sophie Lewis explains why the new M&S advertising campaign is not the desired silver bullet.
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NewsToday in retail: Spending it well at M&S
M&S today unveiled its new advertising campaign ‘Spend it Well’ in a bid to jump on the experiential bandwagon.
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NewsWatch: M&S launches new 'Spend it Well' campaign
M&S has unveiled a new brand proposition, ‘Spend it Well’, with the launch of a new advertising campaign.
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OpinionNick Bubb’s verdict on Jill McDonald’s move to M&S
Halfords chief executives never seem to last very long, but then M&S clothing managing directors never seem to either.
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AnalysisAnalysis: M&S gains McDonald’s customer focus
The appointment of Halfords chief executive Jill McDonald to one of the most pivotal roles at Marks & Spencer came as a bolt from the blue.
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OpinionBryan Roberts: 'Sainsbury's is not doing itself justice'
Pulling out the headlines from a preliminary results announcement is generally a rather irksome affair.
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InterviewQ&A: Tesco’s Bellini on health, reputation and celebs
Tesco has launched a campaign to help its customers eat more healthily, featuring price cuts, in-store signage and TV advertising.
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NewsTesco launches campaign to drive health credentials
Tesco has rolled out a month-long campaign to bolster its health food offer in-store, including price cuts on healthy products and TV advertising.
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AnalysisAre retailers falling short on customer strategies?
Economic uncertainty plus the evolution of the connected consumer is allowing nimble retailers to cash in while some legacy brands being left out in the cold.
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GalleryJohn Lewis debuts in-store experiential summer campaign
A new in-store marketing campaign at Middle-England’s favourite retailer aims to make John Lewis stores a year round eye-opener, not just at Christmas.
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NewsRetail diary: AO.com and WHSmith’s chocolate bounty
AO.com shows off its talents in its latest sponsorship campaign whilst WHSmith promotes a tasty offer for travellers with room in their suitcases.
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OpinionOpinion: A real brand is more than a name on a label
What makes a brand really worthy of the name?
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OpinionLord Kirkham on living with retail's heavy weather
Retailers reporting their figures mention the weather at their peril.
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OpinionOpinion: Supplier attitudes to etail are out of date
In my early years as a market trader, I always had a question that tentatively preceded any conversations with prospective suppliers.
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OpinionReal-life retail: Membership and social media spats
A daily eavesdrop on retail talking points and the latest industry developments – please share your thoughts in the comments section.
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NewsJohn Lewis names Cross as customer experience director
John Lewis communications boss Peter Cross has taken on an expanded role at the department store business.
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NewsToday in retail: Tesco, Booker, Argos and Smiggle
When was the last time you went shopping in the middle of the night?
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NewsWatch: Argos talks up same-day delivery with new ad
Sainsbury’s-owned Argos has emphasised its convenience credentials in a new 80-day ad campaign that hits screens later this week.
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VideoWatch: Dreams pushes UK roots with image refresh
At Dreams’ newly refurbished store in Reading, its boss Mike Logue unveils the retailer’s new marketing campaign and the stores’ fresh look.
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NewsWatch: Habitat fuels brand revival under Sainsbury’s
Homeware retailer Habitat has launched a new TV ad campaign as it continues to reinvigorate its brand credentials under the ownership of Sainsbury’s.