All Marketing & branding articles – Page 34
-
OpinionOpinion: There’s more to seasonal retail than tennis balls
A competition to celebrate Wimbledon puts into sharp relief what needs to be done to make an impact.
-
AnalysisAnalysis: Peak stuff? It’s leisure spend that’s vulnerable
Ikea reckons consumers have hit “peak stuff”. Next’s Lord Wolfson says there’s a “continuing trend towards spending on experiences”, and Dixons Carphone’s Seb James thinks “shoppers are now only grazing on ownership”.
-
OpinionOpinion: Bridging the AI gap in retail marketing
The first step for retailers looking to realise the benefits of AI marketing is to understand exactly where they are now.
-
OpinionOpinion: Learning from the ecommerce giants
The third annual Amazon Prime Day kicked off in the UK at 6pm last night and runs for a full 30 hours – having been extended from 24 hours in 2016.
-
NewsAmazon raises curtain on Prime Day discounts
Amazon has unveiled details of some of its biggest Prime Day deals as the start time of the promotional spectacular nears.
-
AnalysisOpinion: Welcome to the ‘curated’ shopping experience
Many retailers are currently fond of claiming that their ranges are ‘curated’. Maybe they are, but does this actually make things better?
-
AnalysisHow Amazon does data – and what others can learn
As Amazon’s Prime Day gets under way, what can retailers learn from the online powerhouse and its approach to data, customer experience and long-term profit?
-
AnalysisAmazon Prime Day: How it’s changing retail
Amazon’s Prime Day promotion, which kicks off on Monday, has become a red-letter day in the retail calendar. Here we look at the impact of the promotional spectacular and how it has become a consumer phenomenon.
-
AnalysisFashion victims: How to keep your brand cool
Fashion is fickle. One day you’re hot, the next you’re not. Why does a brand stop being cool and what can be done to turn it around?
-
AnalysisHow Next can create a successful own-label brand
Next is set to make a further foray into own-label fashion later this year. What steps does it need to take to ensure its newest venture is a success?
-
NewsDune harnesses Instagram to drive online sales
Dune has boosted its online sales by deploying user-generated content on its product pages.
-
OpinionShould a hung parliament put a stopper in expansion?
Thursday’s election outcome will see retailers diving for cover and throwing away the keys to the vault.
-
OpinionOpinion: Social media isn't just about being social
The “feedback” British Airways’ customers posted online and the airline’s largely inadequate responses show how big businesses can still get social media very wrong.
-
AnalysisAnalysis: Five ways Iceland delivered cool profits
Just two years ago, Iceland suffered plunging profits and sales as boss Malcolm Walker admitted his business was going through “exceptionally challenging” times.
-
NewsIceland profits climb as strategic initiatives bear fruit
Iceland has posted a rise in full-year sales and profits as its business improvement programme delivered results.
-
AnalysisOpinion: Are merchandisers now data scientists?
There is not a day that goes by where we don’t hear the words ‘transformation’, ‘digital’ and ‘omnichannel’ in the same sentence.
-
OpinionOpinion: Retail appeal of the pop-up may be waning
Temporary stores have been around for a while now, but are they the force that they once were?
-
AnalysisAnalysis: How can retailers exploit seasonal events?
The prestigious KPMG/Ipsos Retail Think Tank discuss how retailers should use seasonal events to shore up sales.
-
OpinionSeasonless fashion boosts revenues for 80% of retailers
Retail Week’s new report reveals what 50 of the UK’s most well-known fashion bosses think about trans-seasonal buying.
-
NewsDune poaches Ralph Lauren exec for new ecommerce role
Dune has snapped up Ralph Lauren marketing boss Rob Silsbury to take the helm of its marketing and ecommerce division.