All Marketing & branding articles – Page 35
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AnalysisBrexit: Seven opportunities for retailers to benefit
The Brexit decision may have brought uncertainty, but retailers can make the most of it.
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Retail VoiceAre marketers making expensive mistakes?
Focusing solely on digital experience and customer acquisition when targeting luxury shoppers could be leading marketers to make expensive mistakes, says Rakuten Marketing.
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OpinionOpinion: What the world thinks of UK stores
Research commissioned by Intu and Revo, the retail property trade body, into international retailers’ views on the UK market chimes exactly with what they have been telling us for several years about its attractiveness.
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OpinionOpinion: Time to trade in the ‘Great Mall of China’
Brexit, the fear of a declining domestic market and Amazon’s impending move into Australia are just some of the factors driving China market entry to the top of retailers’ wishlists.
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NewsM&S pulls YouTube ads following extremist content fears
Marks & Spencer has pulled its YouTube advertising over concerns that it might have appeared next to extremist content.
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AnalysisFrom Chelsea Girl to River Island: 11 retail rebrands
Last month both Staples and Games Workshop unveiled new monikers across their entire estates. Retail Week looks at other retail rebrands over the years.
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AnalysisDFS Olympics advertising campaign brings home the gold
The Tata Consultancy Services Marketing or Advertising Campaign of the Year was awarded to DFS and its activity around 2016’s Rio Olympic Games.
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NewsThe FA boss: We want to be the John Lewis of football
The FA chief executive Martin Glenn said he takes inspiration from John Lewis as he seeks to turn around public perception of the embattled organisation.
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NewsSnapchat is part of the retail journey, says UK boss
Snapchat is becoming an important part of the shopping experience with 72% of its users engaging with the social network while in store, said its UK boss.
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OpinionRetail surgery: Can online advertising drive store sales?
Can online advertising drive in-store sales?
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AnalysisAnalysis: How brands are using Snapchat effectively
Snapchat has become the go-to social network for retailers trying to target millennials. UK boss Claire Valoti shares which brands she believes have succeeded on the platform.
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OpinionOpinion: How Debenhams makes the most of Valentine's Day
Valentine’s Day is upon us and it’s a key trading period for many retailers, including Debenhams.
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AnalysisAnalysis: Five lessons for retailers from JD Wetherspoon
JD Wetherspoon, or ’Spoons as it is affectionately known, has been described as a national institution.
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OpinionAnalysis: Top 10 marketing game-changers in 2017
In a world of connected devices and intelligent interfaces, retailers need to prepare for a tech-enabled future.
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NewsAnn Summers to launch cinema ad campaign
Ann Summers will run its first cinema advert campaign to coincide with the release of the second film instalment of the Fifty Shades of Grey trilogy.
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NewsMove of the week: Tesco’s retention of Booker’s Wilson
This week’s move is not a new appointment in the conventional sense, but Tesco’s retention of Charles Wilson as part of its merger with Booker could be the most significant ‘hire’ of the year.
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NewsSnapchat extends location tech to bolster retail offer
Snapchat has extended its geofilter technology to allow retailers to advertise to users nearby their stores for up to a year.
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NewsMove of the week: Tesco’s Rob Hattrell joins Ebay
This week’s move sees Tesco’s Rob Hattrell joins Ebay
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OpinionOpinion: Why did Twitter bow out of its buy button?
Twitter has discontinued its Buy Now button – what went wrong and what does this mean for the future of social commerce?
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OpinionOpinion: Engaging shoppers in the m-commerce world
Retailers can prosper this year if they focus on the elements they can control, while running parallel streams of activity to drive their businesses forward.