All Marketing & branding articles – Page 51
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NewsDreams launches marketing blitz as store expansion plans ramp up
Dreams is launching its largest marketing campaign outside of peak trading as it unveils a more ambitious store expansion plan.
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NewsVery launches shoppable YouTube music video starring Rizzle Kicks
Shop Direct’s Very has created a new shoppable YouTube music video-style advert starring pop duo Rizzle Kicks.
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NewsBreakfast briefing: Retail news on Sunday trading laws, Arcadia and Lidl
Retail news round-up on August 5, 2015: Relaxed Sunday trading laws, Arcadia’s harsher payment terms and Lidl picks Starcom.
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NewsYahoo dives into social shopping trend with Polyvore acquistion
Yahoo is to acquire social shopping site Polyvore as it becomes the latest web giant to make a land grab within the retail sector.
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NewsMFI brand ceases trading as owner VictoriaPlum.com repositions itself
The MFI website has ceased trading as its owner focuses on investing in expanding into bedroom products under its core VictoriaPlum.com brand.
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VideoWatch: Made.com boss on investing aggressively to build its brand
Made.com founder and chief executive Ning Li tells Retail Week about its £38m funding round and the future of furniture online.
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AnalysisStart-up of the week: Proximity marketing solutions provider Viadex Discover
Start-ups in retail technology are growing and Retail Week is highlighting some of the best. This week Viadex Discover is in the spotlight.
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NewsPrimrose creates Instagram-inspired social network for gardeners
Online garden retailer Primrose has created a social network for the green-fingered that takes a leaf out of Instagram’s book.
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NewsAsos launches weekly podcast in customer engagement push
Asos has become the first retailer to launch a weekly podcast as the etailer seeks to find innovative ways to engage with its core customers.
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NewsAmazon unveils raft of deals for Prime Day promotional event
Amazon has unveiled a raft of eye-catching deals for Prime Day, a promotional event designed to win new members to its Prime subscription scheme.
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NewsHarvey Nichols launches shoplifting ad to promote loyalty app
Department store Harvey Nichols has used CCTV footage of shoplifters in an advertising campaign to promote its new loyalty app.
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OpinionComment: Is your business too boring on social media?
Social media has transformed our lives, but it is amazing how people pretend they know what they are talking about in relation to it.
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OpinionBlog: Keeping the omnichannel customer satisfied
Hermes explores the benefits of a seamless shopping experience and why getting the customer journey right and all the experiences along the way is more important than ever.
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CartoonBlower’s retail cartoon: Asda revives the pocket tap in its new ad
Retail Week cartoonist Patrick Blower’s take on Asda boss Andy Clarke reintroducing the pocket tap in its new advertising campaign.
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GalleryStore gallery: Tiffany & Co transforms Selfridges into a slice of New York
Tiffany & Co, New York’s world-famous jewellery emporium, uses impressive in-store theatre to launch its new boutique in Selfridges.
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NewsAsda brings back famous pocket tap in new ad campaign
Asda is bringing back its famous pocket tap in a new TV ad, but bosses say it marks a “new chapter” of its brand.
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NewsSofaworks reveals it will change its name in ad that pokes fun at DFS
Sofaworks has revealed it will change its name for the second time in just 18 months after a court ruled its brand infringed DFS’s.
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OpinionComment: Dove’s tear-jerker ad engages with hard to reach male market
Happy belated Father’s Day to all dads. I hope your comedy socks survived their first wash. If not, there will be another pair next year.
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NewsInfographic: John Lewis clearance Sale launch drives rise in weekly sales
Sales at department store business John Lewis rose 3.2% to £90.1m last week as the retailer’s summer clearance Sale got under way.
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OpinionComment: Wilf Walsh sets off on a magic carpet ride as profits rise
Until his surprise appointment as Carpetright boss, former HMV man Wilf Walsh was more associated with Inspiral than inspiring carpets.