All Marketing & branding articles – Page 51
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NewsCovent Garden businesses tie up to launch personalised 'insiders' app
Covent Garden’s retailers and restaurants have joined forces to launch an app that offers visitors a luxury personalised experience.
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NewsComment: Waitrose's offers idea is beautifully simple, and could really work
Waitrose’s Pick Your Own Offers has been launched amidst much talk of game change and revolution. Does it live up to the hype?
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NewsWaitrose personalised loyalty offers up the ante in grocery price war
Waitrose has raised the stakes in the battle for custom amid the ferocious price war that is reshaping the food retail landscape.
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OpinionComment: Retailers should harness the potential of customer curiosity
Just as shy Tories helped the Conservatives during the general election, retailers should target shy shoppers.
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NewsPaperchase rolls out nationwide loyalty card and prepares app
Paperchase has launched a loyalty card and is about to start work on developing an app to support the scheme.
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NewsWilko suffers profits slide as it loses out to value rivals
Variety store group Wilko has become the latest to feel the heat from the rise of rival value specialists and has posted a plunge in profits.
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NewsBreakfast briefing: Retail news on Tesco, Gap, Paperchase and more
Retail news round-up on June 16, 2015: Orion eyes Tesco’s Homeplus; Gap reveals store closure plans; Paperchase rolls out loyalty scheme and more
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NewsBargain Booze goes for the jugular with ‘Aldi Shmaldi’ ad campaign
Bargain Booze has launched an advertising campaign that lampoons German discounter Aldi and its price comparison adverts.
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NewsBonmarché ‘weatherproofs’ ranges as it learns from last year’s warm autumn
Bonmarché is making changes to its fashion collections designed to maintain sales momentum during unseasonable weather.
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OpinionBlog: Analysing Father’s Day buying habits and shopping trends
As Father’s Day approaches, Hermes reveals insights into what consumers are planning to buy and how they will be shopping this year.
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GalleryIn pictures: BT Retail Week Tech & Ecomm Awards Winners 2015
Congratulations to all the BT Retail Week Tech & Ecomm Awards winners whose excellence was celebrated last night in London.
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NewsArgos to revamp Bush and Alba own-brand technology ranges
Argos will revamp its own-brand Bush and Alba technology ranges this summer as it seeks to regain ground in the electricals space.
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AnalysisAnalysis: Is Iceland right to shift focus away from simply price?
Frozen food is often unfairly seen as a downmarket option but Iceland is on a mission to shift perceptions as it seeks to halt a sales and profit decline.
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AnalysisAnalysis: Amazon's private-label range could be a game-changer
Amazon is understood to be developing a private-label range, but the etail giant must listen to consumers to avoid repeating past mistakes.
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OpinionMicrosoft’s Halo campaign is a masterclass in how to engage with consumers
Retailers can learn a lot about launching new products or stores from Microsoft’s multi-faceted marketing campaign for Halo.
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NewsTraditional loyalty schemes will ‘wither’ amid digital shift warns Cheshire
The rise of mobile digital technology and data is poised to transform the retail industry, former Kingfisher boss Sir Ian Cheshire believes.
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NewsTarget to use Shazam's image recognition technology to make ads shoppable
US retailer Target is using new image recognition technology created by app Shazam to make its print and TV ads shoppable.
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AnalysisAnalysis: Has Harvey Nichols signalled the beginning of the end for loyalty cards?
Will Harvey Nichols’ mobile-only loyalty scheme pay dividends or will it prove a bridge too far even for today’s rapidly evolving consumer?
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NewsHarvey Nichols’ first loyalty scheme to use app rather than card
Department store Harvey Nichols has decided to use an app for its first loyalty scheme, as opposed to the traditional loyalty card.
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NewsShop Direct closes Woolworths site as brand name sell-off speculation begins
Retail group Shop Direct is closing its Woolworths website in a move that could pave the way for a sell-off of the brand name.