All Marketing & branding articles – Page 52
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NewsCarpetright overhauls logo as it aims to appeal to more affluent customers
Carpetright has revealed it is testing a new logo as it aims to appeal to more customers without alienating its existing shoppers.
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NewsNetto becomes first German discount grocer to run loyalty scheme
Grocer Netto Marken-Discount has become the first German discount supermarket to join a loyalty scheme after signing up to the Deutschland-Card.
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NewsSofaworks may have to change name as DFS wins court battle
DFS has won a legal dispute against rival furniture business Sofaworks that could force the latter into changing its brand name.
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OpinionComment: How we’re using livestreaming app Meerkat to build our retail brand
Meerkat is a great way of telling your brand story and engaging with people. They see how we interact with customers and get to meet our staff.
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NewsInfographic: Sales rise at John Lewis after Father's Day boost
Sales at John Lewis department stores rose 11.8% to £76m in the week to June 20 as all its main departments performed well.
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NewsBreakfast briefing: Retail news on B&M, Nisa and Tesco
Retail news round-up on June 26, 2015: Pay rise for B&M boss, Nisa hit by grocery price war and Tim Mason eyes bid for Tesco’s Dunnhumby
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NewsRoyal Mail trials sending direct mail based on online shopping history
Royal Mail is piloting a scheme with a “well-known UK retailer” that will send direct mail to consumers’ homes based on their web browsing.
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NewsCovent Garden businesses tie up to launch personalised 'insiders' app
Covent Garden’s retailers and restaurants have joined forces to launch an app that offers visitors a luxury personalised experience.
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NewsComment: Waitrose's offers idea is beautifully simple, and could really work
Waitrose’s Pick Your Own Offers has been launched amidst much talk of game change and revolution. Does it live up to the hype?
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NewsWaitrose personalised loyalty offers up the ante in grocery price war
Waitrose has raised the stakes in the battle for custom amid the ferocious price war that is reshaping the food retail landscape.
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OpinionComment: Retailers should harness the potential of customer curiosity
Just as shy Tories helped the Conservatives during the general election, retailers should target shy shoppers.
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NewsPaperchase rolls out nationwide loyalty card and prepares app
Paperchase has launched a loyalty card and is about to start work on developing an app to support the scheme.
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NewsWilko suffers profits slide as it loses out to value rivals
Variety store group Wilko has become the latest to feel the heat from the rise of rival value specialists and has posted a plunge in profits.
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NewsBreakfast briefing: Retail news on Tesco, Gap, Paperchase and more
Retail news round-up on June 16, 2015: Orion eyes Tesco’s Homeplus; Gap reveals store closure plans; Paperchase rolls out loyalty scheme and more
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NewsBargain Booze goes for the jugular with ‘Aldi Shmaldi’ ad campaign
Bargain Booze has launched an advertising campaign that lampoons German discounter Aldi and its price comparison adverts.
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NewsBonmarché ‘weatherproofs’ ranges as it learns from last year’s warm autumn
Bonmarché is making changes to its fashion collections designed to maintain sales momentum during unseasonable weather.
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OpinionBlog: Analysing Father’s Day buying habits and shopping trends
As Father’s Day approaches, Hermes reveals insights into what consumers are planning to buy and how they will be shopping this year.
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GalleryIn pictures: BT Retail Week Tech & Ecomm Awards Winners 2015
Congratulations to all the BT Retail Week Tech & Ecomm Awards winners whose excellence was celebrated last night in London.
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NewsArgos to revamp Bush and Alba own-brand technology ranges
Argos will revamp its own-brand Bush and Alba technology ranges this summer as it seeks to regain ground in the electricals space.
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AnalysisAnalysis: Is Iceland right to shift focus away from simply price?
Frozen food is often unfairly seen as a downmarket option but Iceland is on a mission to shift perceptions as it seeks to halt a sales and profit decline.