All Marketing & branding articles – Page 52
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OpinionRetailers targeting Generation Y should take note of the emoji revolution
Emoji is the UK’s fastest growing language and retailers must take heed of the latest means of communication being used by their young customers.
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OpinionComment: Google has begun blurring lines between ecommerce and entertainment
Google is allowing consumers to buy products from within YouTube ads as it sets its sights on Amazon and eBay’s ecommerce dominance.
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OpinionComment: Tesco gets it right with its Harris + Hoole coffee shop
In spite of the negative sentiment towards Britain’s largest grocer, Tesco still innovates and offers points of difference.
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NewsGoogle to allow consumers to buy products via YouTube ads
Google will allow consumers to buy products from within video ads on YouTube by adding a ‘click-to-shop’ feature.
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NewsWhatsApp considers allowing businesses to message users on app
Facebook-owned Whatsapp is considering allowing businesses to use its platform to contact users in a move that could open up new marketing channels to retailers.
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GalleryStore Gallery: Ikea opens 'Breakfast in Bed' pop-up cafe in London
Swedish furniture retailer Ikea has opened a pop-up ‘breakfast in bed’ cafe in the heart of Shoreditch, east London.
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GalleryStore gallery: Which department stores succeed in making beauty beguiling?
Beauty retailing is a tough business but who is good at it? Retail Week appraises approaches to the category in London’s department stores.
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NewsHarrods launches scent-emitting bus stop as part of floral store takeover
Harrods has launched a scent-emitting bus stop to draw customers’ attention to a floral takeover of its store that celebrates summer.
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NewsBoden to unveil digital catalogue when autumn collection launches
Fashion home shopping specialist Boden is to launch a digital catalogue alongside its traditional paper edition in July.
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NewsComment: Supermarkets should not trumpet price cuts as an end in themselves
First Direct has succeeded in changing value perceptions in a way that could hold valuable lessons for supermarkets locked in a price war.
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NewsDFS sues rival furniture retailer Sofaworks over brand name
Newly floated DFS is suing rival furniture business Sofaworks in a dispute over brand names.
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AnalysisAnalysis: Retailers are sitting on top of an untapped online goldmine
Retailers may believe they have finally got to grips with the world of online retail, but now is the time to wake up to the opportunities of ecommerce version 2.0.
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OpinionData gurus must never forget that shopping is all about people
Worryingly, the ‘future of marketing is all about mathematics’ according to one successful data guru, whom I seriously hope has got it wrong.
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AnalysisVideo: A concise history of loyalty schemes in sixty seconds
In sixty seconds Caroline Baldwin takes a brief look at the history of loyalty schemes, how they evolved and what’s to come.
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NewsAbercrombie & Fitch to end policy of hiring staff based on 'physical attractiveness'
Abercrombie & Fitch will no longer hire store staff based on “body type or physical attractiveness” as it puts an end to its “sexualised marketing”.
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NewsBreakfast Briefing: Retail news on BHS, Abercrombie & Fitch, Tesco and more
Retail news round-up on April 27, 2015: BHS strikes new supplier deals to reassure credit insurers, Abercrombie & Fitch ends ‘sexualised marketing’, Tesco’s Ireland business overstates profits by £63m and more.
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NewsMaplin parts company with group marketing officer Breffni Walsh
Maplin group marketing officer Breffni Walsh has parted company with the electricals retailer after just over a year in the role.
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NewsBrands to target Spotify listeners with ads based on their music preferences
Music streaming service Spotify is to launch a new ad service that will allow brands to target consumers based on their mood.
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OpinionRetail surgery: How can I use social media to increase customer engagement?
The launch of Facebook’s new product advertisements has caused a stir across retail as brands consider how they can use the tool to identify and engage consumers in new and creative ways.
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NewsMaplin to feature robot in adverts as it seeks to triple brand awareness
Maplin will feature a robot that can be trained to do household tasks in its next marketing campaign as it seeks to triple brand awareness.