All Marketing & branding articles – Page 53
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AnalysisAnalysis: Amazon's private-label range could be a game-changer
Amazon is understood to be developing a private-label range, but the etail giant must listen to consumers to avoid repeating past mistakes.
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OpinionMicrosoft’s Halo campaign is a masterclass in how to engage with consumers
Retailers can learn a lot about launching new products or stores from Microsoft’s multi-faceted marketing campaign for Halo.
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NewsTraditional loyalty schemes will ‘wither’ amid digital shift warns Cheshire
The rise of mobile digital technology and data is poised to transform the retail industry, former Kingfisher boss Sir Ian Cheshire believes.
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NewsTarget to use Shazam's image recognition technology to make ads shoppable
US retailer Target is using new image recognition technology created by app Shazam to make its print and TV ads shoppable.
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AnalysisAnalysis: Has Harvey Nichols signalled the beginning of the end for loyalty cards?
Will Harvey Nichols’ mobile-only loyalty scheme pay dividends or will it prove a bridge too far even for today’s rapidly evolving consumer?
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NewsHarvey Nichols’ first loyalty scheme to use app rather than card
Department store Harvey Nichols has decided to use an app for its first loyalty scheme, as opposed to the traditional loyalty card.
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NewsShop Direct closes Woolworths site as brand name sell-off speculation begins
Retail group Shop Direct is closing its Woolworths website in a move that could pave the way for a sell-off of the brand name.
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OpinionRetailers targeting Generation Y should take note of the emoji revolution
Emoji is the UK’s fastest growing language and retailers must take heed of the latest means of communication being used by their young customers.
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OpinionComment: Google has begun blurring lines between ecommerce and entertainment
Google is allowing consumers to buy products from within YouTube ads as it sets its sights on Amazon and eBay’s ecommerce dominance.
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OpinionComment: Tesco gets it right with its Harris + Hoole coffee shop
In spite of the negative sentiment towards Britain’s largest grocer, Tesco still innovates and offers points of difference.
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NewsGoogle to allow consumers to buy products via YouTube ads
Google will allow consumers to buy products from within video ads on YouTube by adding a ‘click-to-shop’ feature.
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NewsWhatsApp considers allowing businesses to message users on app
Facebook-owned Whatsapp is considering allowing businesses to use its platform to contact users in a move that could open up new marketing channels to retailers.
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GalleryStore Gallery: Ikea opens 'Breakfast in Bed' pop-up cafe in London
Swedish furniture retailer Ikea has opened a pop-up ‘breakfast in bed’ cafe in the heart of Shoreditch, east London.
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GalleryStore gallery: Which department stores succeed in making beauty beguiling?
Beauty retailing is a tough business but who is good at it? Retail Week appraises approaches to the category in London’s department stores.
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NewsHarrods launches scent-emitting bus stop as part of floral store takeover
Harrods has launched a scent-emitting bus stop to draw customers’ attention to a floral takeover of its store that celebrates summer.
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NewsBoden to unveil digital catalogue when autumn collection launches
Fashion home shopping specialist Boden is to launch a digital catalogue alongside its traditional paper edition in July.
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NewsComment: Supermarkets should not trumpet price cuts as an end in themselves
First Direct has succeeded in changing value perceptions in a way that could hold valuable lessons for supermarkets locked in a price war.
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NewsDFS sues rival furniture retailer Sofaworks over brand name
Newly floated DFS is suing rival furniture business Sofaworks in a dispute over brand names.
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AnalysisAnalysis: Retailers are sitting on top of an untapped online goldmine
Retailers may believe they have finally got to grips with the world of online retail, but now is the time to wake up to the opportunities of ecommerce version 2.0.
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OpinionData gurus must never forget that shopping is all about people
Worryingly, the ‘future of marketing is all about mathematics’ according to one successful data guru, whom I seriously hope has got it wrong.