All Marketing & branding articles – Page 54
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NewsRetail Week Live: B&Q's Chris Moss on accidentally sending out 70,000 bomb hoaxes
B&Q customer and marketing director Chris Moss has encouraged retailers to do things that might appear crazy to others, even if there are unintended consequences.
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NewsRetail Week Live: YouTube's Ben McOwen Wilson offers tips on how to engage
YouTube’s EMEA director advises retailers to create distinctive and surprising content on the video platform in order to win over the masses.
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NewsRetail Week Live: Ryanair's Kenny Jacobs offers top tips for retailers
Ryanair chief marketing officer Kenny Jacobs has criticised retailers for not moving quickly enough to create change within their business.
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NewsRetail Week Live: Retailers must start thinking like brands, urges branding guru
Brands are the biggest threat the retail industry faces, unless retailers start adopting the same mindset, BrandCap chairman and portfolio director Rita Clifton CBE told delegates at Retail Week Live.
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OpinionComment: Five things to consider when hijacking the news agenda
If content is king, then context is emperor when it comes to hijacking the news agenda, says Good Relations’ Anna Terrell.
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AnalysisStart-up of the week: Advertisement reward and insight platform Verticly
Start-ups in retail technology are growing and Retail Week is highlighting some of the best. This week Verticly is in the spotlight.
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NewsVery automates adding content to its site from social media
Shop Direct has automated the integration of posts from shoppers’ social media accounts onto its Very.co.uk website as part of its #VeryMe campaign.
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NewsBreakfast Briefing: Retail news on Amazon, Farfetch and Harvey Norman
Retail news round-up on March 5, 2015: ASA bans Amazon’s misleading Prime ‘free trial’ ad, Farfetch raises financing, Harvey Norman reduces Irish losses
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NewsPoundland banned from claiming everything £1 on website by ad watchdog
Poundland can no longer claim all its prices are £1 on its website after a reprimand from the Advertising Standards Authority.
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NewsArcadia’s Tania Foster-Brown to join Selfridges as marketing director
Tania Foster-Brown, one of Arcadia tycoon Sir Philip Green’s closest and longest serving lieutenants, is leaving the fashion group to join Selfridges.
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Report StorePutting Personalisation into Context
Personalisation is not enough to engage with overwhelmed consumers – retailers need to deliver the right message at the right time
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OpinionComment: Greater variation from store to store is the key to better sales
An unwavering approach to interior design is not always the best way to ensure that customers beat a path to your door.
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NewsTK Maxx airs its first ever Red Nose Day TV advert
TK Maxx aired its first ever TV advert for Red Nose Day during the week, starring singer Lily Allen wearing a charity T-shirt.
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NewsBreakfast Briefing: Retail news on Tesco, J Crew and Apple
Retail news round-up on February 26, 2015: Tesco boss Dave Lewis vows to take on discounters on price, J Crew-owned Madewell brand comes to UK, Apple faces £344m in iTunes patent case
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OpinionComment: Ask simple questions to enhance online success
Retailers should learn from the best ecommerce operations to ensure their online offer is as appealing as their in-store offer.
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OpinionComment: Shop design matters little if customer service is absent
It’s no good having the right product in the right place at the right time, if the all-important customer-service element is absent.
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NewsSainsbury's Christmas campaign fourth most complained about ad of 2014
Sainsbury’s ad featuring a First World War Christmas truce football match was the fourth most complained about ad of last year.
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NewsAsda to revamp its branding for first time since 2002
Asda boss Andy Clarke has unveiled plans to revamp the supermarket giant’s branding for the first time in more than a decade.
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NewsFacebook launches service that generates personalised product adverts
Facebook has launched an advertising service that allows retailers to automatically generate targeted, personalised adverts.
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OpinionComment: Vloggers can provide retailers with the authenticity they often lack
Consumers engage with video content like no other form, but brands’ efforts to go it alone have been patchy.