All Marketing & branding articles – Page 55
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NewsHouse of Fraser to sponsor 2015 British Academy Television Awards
House of Fraser will be the title sponsor of the 2015 British Academy Television Awards (BAFTA).
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NewsBreakfast briefing: Retail news on Topps Tiles, online sales, compensation and more
Retail news round-up on February 18, 2015: Topps Tiles’ media account; Outgoing Pandora chief; online sales decelerate; compensation and more.
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NewsRetail Diary: Boxpark draws a line in the sand and Britain's greatest fraudster
Boxpark gets hot under the collar; JD Sports loss prevention director comes face to face with ‘Britain’s Greatest Fraudster’; and B&Q ruffles some feathers.
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NewsBreakfast briefing: Retail news on Morrisons, Wiggle, footfall and Ocado
Retail news round-up on February 13, 2015: ex-Morrisons chairman blasts Sir Ken over Philips’ exit, Wiggle refreshes brand identity, high street footfall declines in January and Ocado fonder lines up share bonuses £26m
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NewsFashion etailer Zalando records first full-year profit of €62m
German fashion etailer Zalando has reported EBIT of €62m (£46m) for 2014, the first profit in the business’s history.
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NewsMore than half of UK retailers investing in proximity marketing campaigns
More than half of UK retailers are investing in proximity marketing technology, according to a survey commissioned by proximity marketing firm Airspace.
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OpinionComment: How the Super Bowl turns views into purchases
Shoppable advertisements and promotions aired during the Super Bowl demonstrate how retail boundaries are being blurred.
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NewsAsda signs deal with tech firm to digitise coupon processing
Asda has signed a contract with Eagle Eye and Toshiba to enable the retailer to digitise coupons processing at the point of sale (PoS) in its stores.
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AnalysisStart-up of the week: Mobile gamification platform 3radical
Start-ups in retail technology are growing quickly and Retail Week is highlighting some of the best. This week 3radical is in the spotlight.
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NewsCarpetright to overhaul brand with new logo and store design
Flooring specialist Carpetright is overhauling its brand as it prepares to trial a new logo and store design in the summer.
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Gallery
In pictures: Morrisons' new 'Format Flex' lab store in Weybridge
The newly opened Morrisons in Weybridge does not feel like a standard Morrisons in spite of the use of its corporate colours.
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NewsBreakfast briefing: Retail news on Phase Eight, Aldi and Booker
Retail news round-up on January 16, 2015: Foschini Group to buy Phase Eight; Aldi signs £1m worth of Burns Night supplier deals; Booker to roll out 50 convenience stores and more.
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OpinionComment: Morrisons can succeed again if it is bold enough
A disappointing Christmas may have sealed his fate, but history may come to look more favourably on Dalton Philips’s tenure at Morrisons.
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NewsBreakfast briefing: Retail news on Morrisons, Signet and Irish sales
Retail news round-up on January 9, 2015: Morrisons to sponsor Great North Run, Signet posts Christmas sales rise, Irish retail sales edge up in November.
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Opinion
Comment: 2015 will be the year online retail gets physical
The year ahead is set to be one in which established online merchants reach for a bigger slice of the physical store market.
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NewsBurberry offers personalised Christmas gift suggestions on Twitter
Burberry has launched a personalised shopping advice service that allows social media users to ask for gift suggestions.
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Opinion
Comment: Retail ‘labs’ create the impression of forward movement
Retail has always been adept at purloining words that have little to do with the business of buying and selling, the retail ‘lab’ is a prime example.
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News
Carpetright profits triple in first half as it halts international sales decline
Carpetright has recorded a tripling of pre-tax profits in its first half as it halts the sharp decline in its European businesses.
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NewsPenguins mob Oddbins store as part of its 'unconventional' Christmas ad
Wine merchant Oddbins has released the latest installment from its Christmas ad campaign based around the story of a sharp-tongued penguin.
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AnalysisStart-up of the week: Prepaid card provider Pockit
The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best. This week prepaid card provider Pockit is in the spotlight.

















