All Marketing & branding articles – Page 56
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NewsCo-op unveils Christmas ad campaign to highlight convenience credentials
Co-op has launched its Christmas TV ad campaign with a focus on its convenience for last-minute necessities during the festive season.
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NewsAsda trials location-based mobile ads to drive customers in-store
Asda is tapping into consumer’s mobile device IDs and locations to deliver them targeted ads to drive them into stores.
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NewsHarvey Jones prepares first TV campaign to support store expansion
Kitchen specialist Harvey Jones will launch its first ever television campaign early next year to support its store expansion programme.
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AnalysisTesco's Dave Lewis overhauls management: What the analysts say
Tesco chief executive Dave Lewis has assumed temporary responsibility for the UK as part of a raft of senior management changes at the grocer.
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AnalysisStart-up of the week: Product data company Intelligent Reach
The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best. This week product data company Intelligent Reach is in the spotlight.
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AnalysisStart-up of the week: Big data marketing company bd4h
The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best. This week, big data company Big Data For Humans is in the spotlight.
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NewsBreakfast briefing: Retail news on Sainsbury's and the grocery market
Retail news round-up on November 25, 2014: Sainsbury’s puts its £60m media account up for pitch, and sales in Irish grocery market increase by 1.1%.
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NewsNisa relaunches its website to drive social media activity
Nisa has relaunched its website in a bid to encourage interaction and loyalty from shoppers and boost marketing to customers on a local level.
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OpinionComment: Christmas windows are about more than driving sales
If we didn’t have the festive feeling and everything associated with it, Christmas wouldn’t happen. It was the shops wot done it.
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NewsTesco expects Black Friday to be bigger than Boxing Day for first time
Tesco expects sales on Black Friday to exceed Boxing Day’s for the first time and aims to draw in shoppers with discounts of up to 70%.
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NewsBreakfast briefing: Retail news on Aldi, Tesco, Amazon and business rates
Retail news round-up on November 24, 2014: Aldi UK leadership pair part company, Tesco cuts ad spend, Amazon plans new video service, business rates reform urged
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NewsArgos launches digital receipts service across all 750 stores after trial
Argos has introduced digital receipts across all 750 of its stores in the UK and Ireland following a trial earlier in the year.
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NewsVideo: B&Q Christmas ad calls for shoppers to 'unleash the B&Q in you'
DIY retailer B&Q aims for its Christmas campaign to motivate consumers to decorate their homes in bigger and better ways.
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NewsHopes ride on Black Friday as shopper spending intentions lag last year
Consumers’ spending intentions have been running three weeks behind last year, Asda chiefs have revealed.
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NewsAsda ups stakes against discounters as it boasts of better value and reach
Asda is taking the fight to the discounters by drawing attention to the fact its “posh food at proper prices” is available to more of the UK.
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AnalysisStart-up of the week: Native retail app platform Poq Studio
The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best. This week, app platform Poq Studio is in the spotlight.
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NewsArgos launches Christmas gift game inspired by dating apps
Argos has unveiled an online game to help shoppers buy the right Christmas presents that takes inspiration from online dating app Tinder.
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NewsLittlewoods seeds GIF adverts on social media to reach sales targets
Littlewoods is creating a series of GIFs to seed on social media to help shift stock of products earmarked by weekly trading meetings.
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OpinionComment: Do retailers care about locations outside London?
Do retailers care about places other than the capital? John Ryan explores Penzance, where retailer coverage rather than care appears paramount.
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NewsShoppers misled by grocery packaging, Which? alleges
Grocers and food manufacturers have been accused by consumer organisation Which? of using packaging that misleads shoppers.