All Marketing & branding articles – Page 56
-
NewsBreakfast Briefing: Retail news on Tesco, J Crew and Apple
Retail news round-up on February 26, 2015: Tesco boss Dave Lewis vows to take on discounters on price, J Crew-owned Madewell brand comes to UK, Apple faces £344m in iTunes patent case
-
OpinionComment: Ask simple questions to enhance online success
Retailers should learn from the best ecommerce operations to ensure their online offer is as appealing as their in-store offer.
-
OpinionComment: Shop design matters little if customer service is absent
It’s no good having the right product in the right place at the right time, if the all-important customer-service element is absent.
-
NewsSainsbury's Christmas campaign fourth most complained about ad of 2014
Sainsbury’s ad featuring a First World War Christmas truce football match was the fourth most complained about ad of last year.
-
NewsAsda to revamp its branding for first time since 2002
Asda boss Andy Clarke has unveiled plans to revamp the supermarket giant’s branding for the first time in more than a decade.
-
NewsFacebook launches service that generates personalised product adverts
Facebook has launched an advertising service that allows retailers to automatically generate targeted, personalised adverts.
-
OpinionComment: Vloggers can provide retailers with the authenticity they often lack
Consumers engage with video content like no other form, but brands’ efforts to go it alone have been patchy.
-
NewsHouse of Fraser to sponsor 2015 British Academy Television Awards
House of Fraser will be the title sponsor of the 2015 British Academy Television Awards (BAFTA).
-
NewsBreakfast briefing: Retail news on Topps Tiles, online sales, compensation and more
Retail news round-up on February 18, 2015: Topps Tiles’ media account; Outgoing Pandora chief; online sales decelerate; compensation and more.
-
NewsRetail Diary: Boxpark draws a line in the sand and Britain's greatest fraudster
Boxpark gets hot under the collar; JD Sports loss prevention director comes face to face with ‘Britain’s Greatest Fraudster’; and B&Q ruffles some feathers.
-
NewsBreakfast briefing: Retail news on Morrisons, Wiggle, footfall and Ocado
Retail news round-up on February 13, 2015: ex-Morrisons chairman blasts Sir Ken over Philips’ exit, Wiggle refreshes brand identity, high street footfall declines in January and Ocado fonder lines up share bonuses £26m
-
NewsFashion etailer Zalando records first full-year profit of €62m
German fashion etailer Zalando has reported EBIT of €62m (£46m) for 2014, the first profit in the business’s history.
-
NewsMore than half of UK retailers investing in proximity marketing campaigns
More than half of UK retailers are investing in proximity marketing technology, according to a survey commissioned by proximity marketing firm Airspace.
-
OpinionComment: How the Super Bowl turns views into purchases
Shoppable advertisements and promotions aired during the Super Bowl demonstrate how retail boundaries are being blurred.
-
NewsAsda signs deal with tech firm to digitise coupon processing
Asda has signed a contract with Eagle Eye and Toshiba to enable the retailer to digitise coupons processing at the point of sale (PoS) in its stores.
-
AnalysisStart-up of the week: Mobile gamification platform 3radical
Start-ups in retail technology are growing quickly and Retail Week is highlighting some of the best. This week 3radical is in the spotlight.
-
NewsCarpetright to overhaul brand with new logo and store design
Flooring specialist Carpetright is overhauling its brand as it prepares to trial a new logo and store design in the summer.
-
GalleryIn pictures: Morrisons' new 'Format Flex' lab store in Weybridge
The newly opened Morrisons in Weybridge does not feel like a standard Morrisons in spite of the use of its corporate colours.
-
NewsBreakfast briefing: Retail news on Phase Eight, Aldi and Booker
Retail news round-up on January 16, 2015: Foschini Group to buy Phase Eight; Aldi signs £1m worth of Burns Night supplier deals; Booker to roll out 50 convenience stores and more.
-
OpinionComment: Morrisons can succeed again if it is bold enough
A disappointing Christmas may have sealed his fate, but history may come to look more favourably on Dalton Philips’s tenure at Morrisons.