All Marketing & branding articles – Page 58
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NewsHopes ride on Black Friday as shopper spending intentions lag last year
Consumers’ spending intentions have been running three weeks behind last year, Asda chiefs have revealed.
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NewsAsda ups stakes against discounters as it boasts of better value and reach
Asda is taking the fight to the discounters by drawing attention to the fact its “posh food at proper prices” is available to more of the UK.
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AnalysisStart-up of the week: Native retail app platform Poq Studio
The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best. This week, app platform Poq Studio is in the spotlight.
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NewsArgos launches Christmas gift game inspired by dating apps
Argos has unveiled an online game to help shoppers buy the right Christmas presents that takes inspiration from online dating app Tinder.
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NewsLittlewoods seeds GIF adverts on social media to reach sales targets
Littlewoods is creating a series of GIFs to seed on social media to help shift stock of products earmarked by weekly trading meetings.
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OpinionComment: Do retailers care about locations outside London?
Do retailers care about places other than the capital? John Ryan explores Penzance, where retailer coverage rather than care appears paramount.
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NewsShoppers misled by grocery packaging, Which? alleges
Grocers and food manufacturers have been accused by consumer organisation Which? of using packaging that misleads shoppers.
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NewsInfographic: Waitrose posts weekly sales increase as Christmas sales rise
Sales at Waitrose climbed 3.4% last week to £127.5m as shoppers started preparing for the festive season by stocking up on Christmas goods.
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NewsVideo: Sainsbury's unveils Christmas ad featuring First World War football game
Sainsbury’s has unveiled its ad featuring a depiction of the 1914 First World War Christmas truce featuring the famous football game.
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NewsHouse of Fraser returns to brand TV ads with focus on 'fashionable gifting'
House of Fraser aims to position itself as the “destination for fashionable gifting” in its first brand TV campaign in over a decade.
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NewsMorrisons Christmas campaign: sprouts, Ant and Dec and the Jingle Bell Ball
Morrisons hopes to wow shoppers with its sprouts this year as it pushes its fresh credentials in its Christmas advertising campaign.
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NewsSainsbury's appeal against Tesco Price Promise dismissed
Sainsbury’s appeal against Tesco’s Price Promise campaign has been thrown out by Britain’s High Court.
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AnalysisStart-up of the week: Automated bundling platform Swogo
The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best. This week, Swogo is in the spotlight.
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OpinionComment: What is Shop Direct’s secret to ecommerce success?
Following Shop Direct’s latest pre-tax profits increase, how has the etailer gone from a catalogue company to digital department store?
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OpinionComment: Why customer relationship management is no longer enough
Customer relationship management (CRM) is too focused on transactions and now retailers must build two-way relationships.
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NewsMarks & Spencer unveils Christmas ‘random acts of kindness’ campaign
Marks & Spencer has revealed its Christmas ad, which is designed to give meaning to its ‘Magic & Sparkle’ seasonal strapline.
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NewsShop Direct launches Christmas ads for Very and Littlewoods
Shop Direct has launched its £6.5m ‘Step into Christmas in style’ campaign for Very as sister brand Littlewoods debuts its pantomime-themed ad.
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NewsShop Direct to invest £1m in this year's Black Friday bonanza
Very owner Shop Direct is investing almost £1m to promote a week of Black Friday events this year as it seeks to woo ‘deal-hungry’ shoppers.
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NewsBreakfast briefing: Retail news on Lidl, Very, Home Depot and Shop Direct
Retail news round-up on November 7, 2014: Lidl launches menswear, Very launches Christmas ad, Home Depot suffers data breach, Shop Direct appoints new consumer PR.
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NewsSantander becomes latest bank to join Cardlytics’ personalisation service
Santander has joined the list of banks using Cardlytics software, which analyses customers’ past purchases to create personalised offers.