All Marketing & branding articles – Page 59
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NewsBreakfast briefing: Retail news on Office, Morrisons and Tesco
Retail news round-up on October 27, 2014: Office owners explore sale or float; Morrisons hikes prices on several products; Tesco boss admits exec pay under review.
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AnalysisArgos sets sights on a youth audience with live-streamed in-store gigs
An Argos store is not an obvious place for a gig, but nonetheless the retailer is putting on events with acts including Katy B and Eliza Doolittle.
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Opinion
Comment: How loyalty programmes are evolving to keep shoppers coming back
Traditional schemes may be under strain but loyalty programmes can still give retailers an advantage.
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NewsPets at Home posts sales rise as loyalty scheme draws customers
Pets at Home has posted first-half like-for-like sales growth of 4.2% as its loyalty scheme and vets’ practices performed well.
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OpinionComment: Lovehoney’s third time lucky TV advertising campaign
Lovehoney’s advertising campaign showed that whilst TV-viewing habits are changing, some of the rules of retail advertising remain the same.
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OpinionBryan Roberts’ verdict: To win again Tesco must put shoppers before margin
Tesco would do very well to remember that market share should not be seen as an objective – it should be viewed as an outcome.
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OpinionComment: Does beacon technology improve customer experience?
To beacon or not to beacon, that is the question. As retailers roll out beacon technology, is it really enriching the customer experience?
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AnalysisStart-up of the week: Mobile payment service Yoyo
The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best. This week, mobile payment service Yoyo is in the spotlight.
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NewsLoyalty schemes need an emotional connection, says Pets at Home director
Loyalty schemes don’t have to give anything away in order to be successful, according to Pets at Home commercial director Peter Pritchard.
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NewsDixons Carphone using technology to bring people back to shops
Dixons Carphone’s new in-store price comparison tool Pin Point brings customers into its shops, according to marketing director Julian Diment.
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NewsShop Direct’s data changed its view of competitors and customers
Shop Direct used data analytics to gain a clear picture of is competition, its customer director told the Retail Week Customer Experience event.
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NewsM&S's Bousquet-Chavanne says nurturing trust in a brand is vital
M&S marketing boss Patrick Bousquet-Chavanne has hailed the level of trust in its brand and said it needs to be “nurtured” as the business evolves.
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OpinionComment: Is your retail model set up for baby boomers, not millennials?
Bold, brash, impatient, demanding… the millennial is a new breed of customer.
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NewsBenefit Cosmetics launches digital 'festive village' on Instagram
Benefit Cosmetics is using Instagram to create a digital “festive village” filled with Christmas products that aim to inspire shoppers.
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OpinionComment: UK retailers should board the Halloween bandwagon
Halloween is imminent, but the sales potential of this event is still to be realised. Retailers need to jump on this US bandwagon.
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NewsAs the Rubik's Cube turns 40 its inventor backs Tesco marketing campaign
It’s the 40th anniversary of Rubik’s cube, the puzzle created by Hungarian Ernő Rubik and Tesco’s Hungarian business made the most of the anniversary.
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NewsFoyles sales surge 15.4% as Super Thursday gains traction with public
Foyles has recorded a sales boost from the hype created around last week’s Super Thursday event, the day publishers launched 315 books.
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AnalysisHow artificial intelligence can be used in point-of-sale displays
Artificial intelligence is being experimented with in point-of-sale displays by a team from Queen Mary University and a digital agency.
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AnalysisAnalysis: Next generation technology gets inside the consumer’s mind
The latest technologies on the high street give retailers more personal and dynamic knowledge of their customers than ever before.
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GalleryStore gallery: Are discounters gaining on supermarkets’ store design?
Discounters and supermarkets still have different approaches to store design, but North London stores show that this divide may be shifting.